static vs. dynamic website header

If one thing is evident from the wealth of interactive online content available today, it’s that we are in a visual renaissance. Now more than ever, understanding the nuances of static and dynamic websites will help you make an informed decision as you pursue your organization’s website design. Though a dynamic page is not necessarily better than a static page, the points below are designed to help you navigate the nuances of each, to help you decide which format will ultimately suit your needs.

Static website pros and cons

Using a server and browser, a static website displays the same content for every end user in most cases. However, static web pages are not limited to simple plain text, but also detailed multimedia design and even videos. Unless you alter your page’s source code, every visitor will be greeted by the exact same text, design, or video every time they visit the page. When used in conjunction with design, static websites can provide simple, straightforward information and a unified user experience to a broad audience.


  • Time-sensitive development
  • Cost-effective hosting
  • Consistent visual language for each user


  • Requires web developer expertise to update site
  • Uniform web experience for every user
Dynamic websites

Using a server, database, and browser, dynamic websites can generally produce new content for different visitors. Dynamic websites take multiple user factors into consideration; for example, what operating system, browser the visitor is using, whether they are on a computer or a mobile device, and even the referring website. When partnered with design, dynamic websites enable your web visitors to curate their user experience on your site.


  • Requires little to no developer expertise to update content/data
  • Enables constructions of future add-ons to improve user experience
  • Can provide personalized visual content to each user


  • Higher upfront development costs
  • Higher hosting costs due to responsiveness

By investing in the interactive platform that’s right for you, you’ll stay on top of your content stream as well as maintain a strong web presence. Have a tip for creating a static or dynamic website? Feel free to comment below or contact us here.

Matthew Pritchard

Author Matthew Pritchard

Matthew is a Senior Content Editor at Killer. He hails from Fair Oaks, California, home of the Chicken Festival. When not writing compelling copy, he dreams of the day modern science actualizes cartoon physics.

More posts by Matthew Pritchard

Join the discussion One Comment

  • Cloudi5 says:

    I clearly understand the difference between static and dynamic websites. It helps me a lot in varying difference between eCommerce and blog sites.

Leave a Reply

Hi! We're glad you're here. Killer Visual Strategies is now part of Material,
and our site will be migrating to in the near future.
Bookmark me!