It’s that time of the year again, folks. Shark Week is here! Fans all around will be tuning in for all the carnage and slow-mo reels of one of the deep’s most terrifying beasts. Likewise, it is no surprise that this is a highly anticipated event for many businesses as well. Many brands will be getting ready to take a bite out of the fun while also boosting brand engagement at the same time. Because social media plays such a big role in the way we receive and interact with the information around us, it’s no wonder that brands everywhere will be looking to hop aboard the Shark Week trend with the hope of increasing engagement numbers. Without further ado, here are 3 tips for generating Killer content:
1. Make it relatable!
It’s obvious what Shark Week is about, but more likely than not your brand has nothing to do with the eating habits of 25 ft. great white. Simply put, how can you use this opportunity to leverage your brand? Easy — start with the basics. Humor is a great way to connect with any type of audience. A recent Facebook post by the UW Alumni Association demonstrated that with a little Photoshop magic, a simple photo can be made into a viral-worthy image. With over a hundred shares in a couple of hours, this photo is a great example of content that is both relatable and relevant. When posting new material, always try to include an illustration or photo along with your written message… In the world of content marketing, staying visual is key!
2. Be smart about promotion.
One of the easiest ways to cultivate engagement from potential readers is through tagging on social media. Whether you’re using Facebook, Twitter, or any other social media platform, make sure you do your research first. Specifically, spend a little time to find out what hashtags are trending and what will be the best tag to use for maximum engagement. A good tip is to seek out the originator of the tags and align your hashtags with their formula. Fortunately, the Discovery channel has made engagement easy by promoting the use of the hashtag “#SharkWeek” for any who wish to follow along. Lastly, in order for you to make your content known to specific people or brands, make sure to tag those who you want to see your work. Always keep an eye out for trend influencers or anyone who will be likely to repost your content.
3. Get creative and play to your company’s strengths.
The marketing opportunities that accompany Shark Week are endless. Many brands have taken to creating a limited supply of Shark-Week-themed products. In particular, Dunkin’ Donuts created a “Shark Bite” donut frosted to look like a life preserver. The important thing to keep in mind is to use what resources are readily available and apply them to your strategy. With a little wit and creativity you should be on your way to creating awesome content! Check out our latest infographic in honor of Shark Week: