Consumers crave visual content. In 2020, 82% of all internet traffic will be video. And 94% of first impressions are based on design. So successful business-to-consumer, or B2C, content marketing in today’s world must be guided by visual strategy. Only then can you produce content that achieves your goals.
A B2C strategy must be founded on a deep understanding of your target audience — their wants, their needs, and their habits. Without this foundation, businesses can’t develop messaging that’s truly personalized to their key audiences. So choose a visual communication agency that understands strategy-based decision-making. You need a partner that can guide each campaign to success from intake to completion with your goals top-of-mind.
Here are examples of just some of the work we’ve done for our B2C clients’ content marketing strategies.
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