If we’re not working with a visual communication agency on our B2B content marketing efforts, the quality of the visual content we’re sharing isn’t always top-of-mind. But design thinking among a company’s leadership is proven to improve revenues in both B2B and B2C contexts. That means that partnering with a visual communication agency to develop a visual strategy for your next content marketing campaign could make all the difference.
But how do you know what types of visual content are right for your company? For starters, you’ll need to clearly define what you’d like your next campaign to achieve. Do you want to make more connections on LinkedIn? Would you like to improve your lead generation on social media? Or are you looking to improve site traffic? Each of these goals requires a different approach to your B2B content and a unique marketing strategy.
Make sure to explore the projects below for some great examples of how other companies approached their visual campaigns, infographics, motion graphics, and more. And for your B2B needs, consider partnering with an agency that specializes in visual content marketing and strategy. Embrace design thinking for better B2B content.
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