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Data Visualization in Marketing Industry

Content Creation Strategy Content Marketing Strategy Data Visualization Data Visualization in Industry Design Tips Killer Visual Strategies News & Updates

3 Ways the Most Successful Marketers Use Data Visualization

If you’re a digital marketer, you probably can’t live without Google Analytics. It helps you crunch huge amounts of data in a way that makes it meaningful — that helps you analyze your marketing strategy and make improvements where necessary. How does it achieve such a feat? The answer is…

Erin McCoyDecember 18, 2018

Annual Reports Design Tips Visual Communication

Transform Your Annual Reports with These Visual Communication Strategies

Whether you’re presenting your yearly milestones to stakeholders or sharing your accomplishments with your boss and colleagues, the quality of your annual report can say a lot about you as a professional. And dry, text-heavy annual reports are no longer enough. People have come to expect impressive graphics, illustrations, and…

Erin McCoyDecember 13, 2018

Augmented Reality Virtual Reality Design & Marketing Visual Storytelling

Storytelling Strategies for Augmented and Virtual Reality

Remember Google Glass? In 2012, Google unveiled a revolutionary piece of wearable technology that would allow users to see the world around them... but enhanced. Users could browse the internet, take phone calls, and record video — all without picking up an extra device, since it was worn like a…

Erin McCoyDecember 11, 2018

Data Visualization in Industry Visual Content in the Real World

How the Tech Industry Harnesses Data Visualization

With the advent of big data, businesses — especially those in the tech industry — have access to more data than ever before about their customers, how their ads are performing, how their product is reaching people, and pretty much every other business metric you can think of. But the…

Erin McCoyDecember 6, 2018

Content Marketing Strategy Visual Communication

32 Types of Successful Visual Content

When faced with traditional or visual content, 91% of buyers prefer visuals. This can manifest in dozens, hundreds, even thousands of ways! Trying to categorize each and every type of visual content is a feat that, admittedly, may never truly be finished … but with that said, here’s a humble…

Lucy ToddDecember 4, 2018

Data Visualization in Industry Visual Content in the Real World

How Data Visualization Is Transforming the Health Industry

Efficient, meaningful data analysis is at the core of some of today’s most important medical studies. It’s also essential for physicians, nurses, and other health professionals during their day-to-day practice as they interact with health interfaces and databases, generate reports, and review patient information and trends. But a mountain of…

Erin McCoyNovember 29, 2018

Content Marketing Strategy Killer Visual Strategies News & Updates Visual Campaigns Visual Marketing Strategy

Visual Campaign or Marketing Campaign? Defining the Difference

Marketing campaigns are as timeless, and as broad in definition, as marketing itself. Marketing campaigns may be transmitted by TV and radio, or not. They may be data-heavy, or not. They may incorporate visuals, or not. Whether or not your marketing campaign shares common traits with others, in order to…

Lucy ToddNovember 27, 2018

Content Marketing Strategy Motion Graphics Video Marketing

4 Types of Home Page Video

Are you seeing higher bounce rates on your home page than you’d like? Are your customers starting down the sales funnel but repeatedly stopping short of converting? If you’re not seeing the engagement you would like on your website, any number of factors can be at play. Our recommendation? If…

Erin McCoyNovember 21, 2018

Design Tips Interactive Content Visual Communication

Click this! Key components of a successful interactive design

Our brains are primed for interactive content. Studies have found that the inclusion of interactivity on a website led to viewers responding more positively to the content — and they learned more, too. Interactive content converts well about 70% of the time, compared to just 36% of the time for…

Lucy ToddNovember 15, 2018

Infographics Visual Marketing Strategy

Do You Need an Infographic? 5 Ways to Know If You Do

In the last decade, infographics have exploded as one of the most popular types of marketing content out there. In 2018, 56% of business-to-business content marketers had increased their use of images such as infographics, according to the Content Marketing Institute. But how do you know when you need an…

Erin McCoyNovember 13, 2018

Content Marketing Strategy Visual Communication

Planning the Best Visual Communication Campaign for Your Goals

When it comes to designing a visual communication campaign, one size doesn’t fit all. Not every social media campaign needs a motion graphic; not every new product launch needs a microsite. Because of this, the following post should be taken as guidance. They're examples for John and Jane Entrepreneur, not…

Lucy ToddNovember 8, 2018

Content Creation Strategy Visual Communication Visual Storytelling

Visual Storytelling: 4 Ways to Pick the Right Medium for Your Story

Telling a great story is notoriously difficult. If it weren’t, there wouldn’t be so many bargain-rack books, disappointing sequels, and flop TV shows out there. Knowing how to tell your story well as part of a marketing campaign is no easier. Once you decide to leave text-heavy copy behind and…

Erin McCoyNovember 1, 2018

5 Tips for Improving Your Public Relations

Content Marketing Strategy Visual Communication Visual Storytelling

4 Ways to Improve Your Public Relations Strategy with Visual Communication

Marketers know that visual communication is the future of their industry. According to a 2019 report from the Content Marketing Institute, 64% of B2B marketers had increased their utilization of audiovisual content — from video to webinars to livestreaming — in the past year. Meanwhile, 56% had increased their use…

Erin McCoyOctober 30, 2018

Content Marketing Strategy Visual Communication Visual Storytelling

3 Things to Consider When Telling Your Brand Story Through Visuals

If you’ve never used visual content for your brand, or you haven’t found much success with it, you may not know where to start. Strategic goal-setting can help guide you through the process of identifying and creating visual content that really represents your brand story and resonates with your audiences.…

Lucy ToddOctober 25, 2018

Complexities Clean Simple Communication Design

Killer Visual Strategies News & Updates Visual Communication Visual Communication Strategies

Communication Design: The Complexity of Simplicity

Complexity can be beautiful. The layers of an orchestral symphony, the delicate structure of a Victorian building, and the construction of a multi-course feast all require incredible nuance to achieve. But the time and effort required for seemingly “simpler” versions of these things — an understated melody, a minimalist home,…

Lucy ToddOctober 23, 2018

Content Marketing Strategy Visual Content in the Real World Visual Marketing Strategy

Your Brain on Internet: Visual Content Marketing for a Plugged-In World

It can be hard to remember just how new the internet really is. But there’s a lot we still don’t know about its effect on our brains, and scientists don’t always agree on whether its impact has been summarily positive or negative. When it comes to visual content marketing, these…

Erin McCoyOctober 18, 2018

Amy Balliett speaks Seattle Interactive Conference

Branding, Rebranding, & Brand Development Interactive Content Killer Visual Strategies News & Updates

Killer CEO to Speak at Seattle Interactive Conference

There’s no better place to celebrate the innovative spirit at the heart of the Emerald City than the Seattle Interactive Conference. Every October, SIC brings together entrepreneurs, creative types, and industry thought leaders to talk about creativity, commerce, and technology. And in 2018, for the 6th year in a row,…

Erin McCoyOctober 14, 2018

Content Marketing Strategy Visual Communication Strategies

Shop Smart: How to Choose the Best Creative Agency to Fit Your Needs

You wouldn’t expect a statistician or market researcher to be trained in graphic design. So if you’re expecting all designers to be trained in interpreting and visualizing data, you may be sorely disappointed. Visual communication — the process of graphically representing data and information in a meaningful way — is…

Erin McCoyOctober 11, 2018

Content Marketing Strategy Visual Campaigns Visual Marketing Strategy

How to Plan a Visual Campaign, from Content Creation to Engagement

Any marketer worth their salt knows that visual content is essential to the success of any marketing campaign. A stunning 91% of online consumers have watched the explainer video for a product or service, and social media engagement soars when you include infographics, photos, GIFs, and videos. But if you…

Erin McCoyOctober 9, 2018

Data Visualization Design Tips Visual Communication

The right technique for data visualization: Part 2 — Standalone Data

If you’ve read part 1 of our series on data-visualization techniques, you already know the best applications for bar graphs, line graphs, and pie charts. But maybe you’re not showing data over time, or by category. Instead, you have a few standalone data points that just aren’t graphable, or aren’t…

Lucy ToddOctober 4, 2018

Design Tips Visual Communication

The right technique for data visualization: Part 1 — Data Across Time and Categories

You’ve got a credible statistic or 2, and you’re ready to share the information with your audience. Do you write it out? Draw a picture? Use a chart? To make sure your audience understands and retains the information, it needs to be compelling and accurate. But the choice of what type…

Lucy ToddOctober 2, 2018

Content Marketing Strategy Visual Communication

Key Components of a Successful Microsite

Every brand needs a refresh every once in a while — a new way to reach their customers, a new look and feel, or a different way to introduce a particular product or service to their customers. Enter the microsite. While many digital marketing trends come and go, the microsite has…

Erin McCoySeptember 27, 2018

Augmented Reality is the Future of Marketing

Augmented Reality Content Marketing Strategy

How Augmented Reality Is Shaping the Future of Visual Communication

Within just a few weeks of the launch of the Pokémon GO app in July 2016, the world felt to many like it had been transformed. The augmented-reality game projected Pokémon—small, animated creatures—and the tools used to catch them onto real-time video. Just walk around with your phone screen up,…

Erin McCoySeptember 25, 2018

Content Marketing Strategy Infographics Killer Visual Strategies News & Updates Visual Communication Visual Marketing Strategy

Imposter! Is Your Infographic Really an Infographic?

Looking at all the search results for the term “infographic,” you could find yourself believing that anything with color, text, and icons or illustrations is an infographic. You couldn’t be blamed for it, either — just look at how many there are, all claiming the term! We’re here to help…

Lucy ToddSeptember 20, 2018

Motion Graphics Visual Communication Marketing

Content Marketing Strategy Motion Graphics

Finding the Right Length for Your Motion Graphic

With Cisco projecting that 82% of all web traffic will be video by 2021, more and more brands are making video and motion graphics a central part of their marketing strategy. Branded video content on Facebook increased 258% between 2016 and 2017. What’s more, this content has proven very effective,…

Erin McCoySeptember 18, 2018

Content Creation Strategy Content Marketing Strategy Design Tips

Engaging with Generation Z in the Age of Information

As the first digital-native generation, millennials led the way when it came to having multiple social media platforms, using more than one screen at once, and prioritizing authentic marketing. Generation Z is taking these trends to the next level. How do Gen Z-ers compare to millennials, and how can you…

Erin McCoySeptember 11, 2018

Content Creation Strategy Content Marketing Strategy Visual Communication Strategies

How to Kick Off a Creative Project

You’re ready to start a project — whether a visual communication campaign for the year, a multi-year marketing campaign, or a single infographic, motion graphic, or interactive piece. From there, you quickly find that it’s one thing to know that you’re ready … and another thing to know how to…

Lucy ToddSeptember 6, 2018

21st Century Graphs Killer Infographics Blog Header

Content Creation Strategy Content Marketing Strategy Visual Communication

21st-Century Storytelling: How Data Tells Stories

Visual storytelling is an incredible approach to telling a story: it uses visual communication to craft a narrative that explains a concept and evokes an emotional response. It often combines illustration with compelling, carefully crafted text, and it's a familiar strategy across platforms these days. (To learn more about visual…

Tim SheehanSeptember 5, 2018

Killer Visual Strategies News & Updates Visual Communication

What Is a Visual Communication Agency?

The concept of a visual communication agency has only recently begun to gain ground as a significant and necessary addition within the creative agency space. Some folks might argue that a visual communication agency is nothing more than a repackaged design agency or a niche marketing agency. But nothing could…

Charlie HolbertAugust 30, 2018

Content Marketing Strategy Design Tips Science of Color & Design

How to Deliver Your Message through Color and Design: A Marketer’s Guide

Color and design style can communicate more than you realize about your brand and your message. At the beginning of any project, it’s essential to take the time to consider how each can help you achieve your goal and appeal to your target audience. While it’s hard to decide how…

Erin McCoyAugust 28, 2018

3 Ways the Most Successful Marketers Use Data Visualization

Transform Your Annual Reports with These Visual Communication Strategies

Storytelling Strategies for Augmented and Virtual Reality

How the Tech Industry Harnesses Data Visualization

32 Types of Successful Visual Content

How Data Visualization Is Transforming the Health Industry

Visual Campaign or Marketing Campaign? Defining the Difference

4 Types of Home Page Video

Click this! Key components of a successful interactive design

Do You Need an Infographic? 5 Ways to Know If You Do

Visual Storytelling: 4 Ways to Pick the Right Medium for Your Story

4 Ways to Improve Your Public Relations Strategy with Visual Communication

3 Things to Consider When Telling Your Brand Story Through Visuals

Communication Design: The Complexity of Simplicity

Your Brain on Internet: Visual Content Marketing for a Plugged-In World

Killer CEO to Speak at Seattle Interactive Conference

Shop Smart: How to Choose the Best Creative Agency to Fit Your Needs

How to Plan a Visual Campaign, from Content Creation to Engagement

The right technique for data visualization: Part 2 — Standalone Data

The right technique for data visualization: Part 1 — Data Across Time and Categories

Key Components of a Successful Microsite

How Augmented Reality Is Shaping the Future of Visual Communication

Imposter! Is Your Infographic Really an Infographic?

Finding the Right Length for Your Motion Graphic

How to Kick Off a Creative Project

21st-Century Storytelling: How Data Tells Stories

What Is a Visual Communication Agency?

How to Deliver Your Message through Color and Design: A Marketer’s Guide

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