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Accessible Design 101: How to Create Visual Content for Every Audience

Visual communication is about much more than making beautiful designs. It’s about sharing information in a clear, accurate way, whether that involves charts, graphs, illustrations, the careful use of typography,...

Lucy Todd In Design Tips, Presentation & Slide Deck Design, Visual Communication

3 Secrets to Stunning Presentation Design

Basics of visual communication design illustration

Historically, the art of presentation design was easy to overlook in the workplace. PowerPoint made simple slide-deck design accessible to everyone from accountants to IT specialists. So long as people...

Kameron Walsh In Killer Visual Strategies News & Updates, Project Management

How Killer Visual Strategies Prices Your Creative Project

Project Management Killer Visual Strategies

One of the most common questions clients have when looking into creating visual content is, “How much is this going to cost?” It might seem like a simple question, but...

Erin McCoy In Branding, Rebranding, & Brand Development, Visual Strategy

Visual Strategy Makeover: 5 Brands That Changed Their Approach

When your marketing campaign — or your brand as a whole — isn’t achieving your goals, the first factor to examine is your visual strategy. Why? Because 94% of first impressions are...

Erin McCoy In Audience Insights & Strategy, Killer Employee Spotlight, Killer Visual Strategies News & Updates

CEO Amy Balliett Discusses the Past, Present, & Future of Killer Visual Strategies

A lot of exciting collaboration and growth have taken place at Killer Visual Strategies since January of this year, when Killer merged with Kelton Global as a member company of...

Lucy Todd In Data Visualization, Visual Communication

5 Visual Communication Mistakes Almost Everyone Makes

Quality visual communication is about so much more than combining text with visuals. It’s an evolving combination of art and science, and it takes a discerning eye to execute it...

Erin McCoy In Audience Insights & Strategy, Branding, Rebranding, & Brand Development, Killer Visual Strategies News & Updates

Killer Infographics Changes Its Name to Killer Visual Strategies

It’s been 9 years since Killer Infographics was founded. During that time, our team has grown from 2 founders to 29 designers, researchers, writers, project managers, animators, and developers. We’ve...

Lucy Todd In Killer Visual Strategies News & Updates, Visual Communication, Visual Communication Strategies

Upcoming Webinar: How to Make Visual Communication Part of Your Content Strategy

Killer Visual Strategies Webinar Preview

Breaking into the world of visual communication isn’t always easy. If you don’t have a trusted partner or team, prioritizing quantity over quality is an easy trap for your content...

Erin McCoy In Audience Insights & Strategy, Company Culture & Teambuilding, Killer Visual Strategies News & Updates, Visual Marketing Strategy

Kelton Global Co-Founders Discuss Their Approach to Brand Strategy

Tom Bernthal and Gareth Schweitzer Kelton Global

In January, Killer Infographics announced our new partnership with Kelton Global, the best insights engine in the business. This collaboration has expanded the services that we can offer to our...

Erin McCoy In eBook Design, Interactive Content

These Interactive Design Strategies Can Earn You a 70% Conversion Rate

Killer Infographics eBook Visual Communication

Remember those “choose-your-own-adventure” books when you were a kid? The paperback series, published by Bantam Books (now part of Random House), would boast on the covers: “You’re the star of...

Lucy Todd In Interactive Content, Visual Marketing Strategy, Visual Storytelling

3 Visual Campaigns That Got It Right

We are surrounded by visual information. Billboards, banner ads, TV spots, logos, and more await us at every turn. With so much competition, it takes something truly unique and unexpected...

Lucy Todd In Killer Visual Strategies News & Updates

Who Is the Hero? How to Make Motion Graphics Your Audience Will Love

In the SXSW 2018 presentation “The New Age of Story: Marketing for a Visual World,” Killer founder and CEO Amy Balliett and StoryDriven founder and CEO Nathan Clendenin shared facts,...

Erin McCoy In Killer Visual Strategies News & Updates

7 Mistakes All Great Visual Marketing Campaigns Avoid

Killer Infographics Visual Campaigns Communication Content

Just like any content marketing campaign, the most successful visual marketing campaigns require strong planning. That’s because a visual campaign isn’t simply a collection of visual assets. It needs aesthetic...

Lucy Todd In Design Tips, Visual Communication

Wireframe Design 101: What Is a Wireframe, and Why Do You Need One?

Most significant actions require planning. When starting a business, you need to get to know the industry, develop a business plan, and so much more. When saving up for a...

Erin McCoy In Visual Storytelling

Infographics, Motion Graphics, & Beyond: How to Tell Data-Powered Stories

Infographics Design Visual Communication

Businesses today have access to more data than ever. But many are struggling to make meaning out of that information. Data visualization in infographics, motion graphics, interactive infographics, and other...

Eric Tra In eBook Design, Visual Marketing Strategy

4 eBook Marketing Strategies Your Campaign Needs Now

When it comes to effective, lead-generating content, ebooks can be a useful tool for marketers for a variety of reasons. Ebooks are a fantastic resource for audiences who want to...

Lucy Todd In Project Management

5 Project Management Fundamentals for Successful Design

In a busy company, deciding who takes point on a visual communication project can be more about bandwidth than job titles. The person to connect with a vendor might be...

Erin McCoy In Visual Campaigns, Visual Communication, Visual Storytelling

6 Steps to a Killer Multimedia Campaign

When you’re designing a multimedia campaign, planning is essential. Multimedia visual campaigns involve a broad range of mediums, from motion graphics to social-media micro-narratives to interactive landing pages. Juggling all...

Lucy Todd In Visual Marketing Strategy

How to Define a Visual Strategy for Your Next Campaign

You arrive at the office and find 2 internal emails regarding your company’s H2 marketing campaign. Someone in your Chicago office wants to have a brochure designed. Meanwhile, someone in...

Lauren Cunningham In Killer Visual Strategies News & Updates

How Killer’s Accounts-Based Strategy Provides a Better Client Experience

Killer Infographics Account Strategy Blog Header

When it comes to creative service, there are 2 common approaches to client relationships: project-based and accounts-based. Neither approach is more right or wrong than the other, but they both...

Erin McCoy In Visual Communication, Visual Marketing Strategy

4 Signs Your Visual Communication Strategy Needs an Overhaul

Visual Communication and Visual Strategy

Nearly 9 in 10 marketers are already sharing visual content. That’s because they know just how much it boosts engagement and returns. But not all marketers have an effective visual...

Erin McCoy In Content Marketing Strategy, Visual Marketing Strategy

5 Steps to a Winning Visual Marketing Strategy

Given audiences’ overwhelming preference for visual content over text-based media, every marketing strategy should be a visual marketing strategy. The Content Marketing Institute’s 2019 benchmark report on B2C marketing found...

Erin McCoy In Data Visualization, Infographics

The Difference Between Infographics and Data Visualization

Today’s audiences are more informed than ever about the products they buy and the companies they buy from. That’s why marketing teams have so heartily embraced data-driven content like infographics,...

Lucy Todd In Visual Communication, Visual Communication Strategies

Finding the “Why” Behind Your Creative Feedback

Creative Feedback Creative Agency Design

“It’s not quite right.” “Make this graph bigger!” “I’ll know it when I see it.” “Let’s take out this illustration and use this photo.” “This is close, but it needs...

Erin McCoy In Visual Communication

Upcoming Webinar Explains How Your Company Can Put Visual Content First

Couldn’t make it to Killer CEO Amy Balliett’s SXSW talk this year? An April 16 webinar will give you another chance to learn about the Visual-First Method, a systematic approach...

Erin McCoy In Visual Campaigns, Visual Marketing Strategy

5 Goals You Can Achieve with a Visual Campaign

Marketing is a fast-paced profession. Marketers today feel the pressure to produce fresh new content every day without sacrificing quality. The challenge feels all the more daunting in light of...

Lucy Todd In Augmented Reality, Content Marketing Strategy, Video Marketing, Virtual Reality Design & Marketing, Visual Communication

6 Video Marketing Strategies for a Visual World

Motion Graphics Visual Communication Marketing

We’re surrounded by quick and easy ways to produce and share video content. The “story” features on Instagram, Snapchat, and Facebook are used by individuals and businesses alike to share...

Sheridan Prince In Visual Marketing Strategy

Marketing Collateral vs. Sales Collateral: Finding the Right Visual Strategy

Marketing collateral vs. sales collateral: the distinction between these two types of visual content may not seem significant. After all, they work hand-in-hand to achieve the same goal. While sales...

Lucy Todd In Content Marketing Strategy, Science of Color & Design, Visual Storytelling

Why Marketers Value Storytelling More Than Ever

Bedtime stories. Bestselling novels. Newspapers. Advertisements. Movies and TV. Our world is built on stories; they’re all around us. A story can have the power to clarify information, create emotional...