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3 Reasons Motion Graphics Fail to Engage

In 2018, 77% of marketers planned to increase their use of video. And it’s no secret why. Cisco predicts video traffic will be 82% of all IP traffic by 2022! But you can't guarantee success by creating an animated video. Not every designer is versed in best practices for motion…

Lucy ToddSeptember 19, 2019

White paper header illustration showing design elements

Audience Insights & Strategy Content Marketing Strategy Whitepapers

Communications Strategy: 5 Best Practices for Writing White Papers

This post originially written by our consumer insights partner, Kelton, shares some best practices for writing white papers your audience will want to read.Data should act as the backbone of any communications campaign, but it’s ultimately what you do with it that will determine if your findings will have a…

Eric TraSeptember 17, 2019

Annual Report Design Inspired by Infographics

Annual Reports Poster, Brochure, & Print Design Whitepapers

How Infographic-Inspired Design Can Transform Your Annual Report

The age of visual marketing was in many ways inspired by the infographic, one of the most popular types of visual content over the past decade. But the landscape has transformed significantly since then. Organizations are developing visual content for both external and internal use, including everything from interactive infographics…

Erin McCoySeptember 16, 2019

Computer illustration showing interactive infographic content

Killer Visual Strategies News & Updates

3 Basics for Better Conversions with Interactive Infographics

Interactive content can yield an impressive 70% conversion rate. But your interactive infographic, widget, or microsite isn’t likely to be a hit with audiences unless the team creating it places due focus on quality. The reason is simple. When users can’t find what they’re looking for, feel pushed into interactions,…

Lucy ToddSeptember 12, 2019

Audience Insights & Strategy Branding, Rebranding, & Brand Development Content Marketing Strategy

How to Build an Authentic Brand Strategy that Electrifies Your Customers

There are many considerations to think about when defining a brand strategy that speaks to your target customers. This post by Nicole Brandell at Kelton shares some helpful steps and examples that will help your company build a successful, authentic brand strategy that connects and engages. Consumers today not only…

Eric TraSeptember 11, 2019

Blog illustration showing infographic elements from a design agency

Infographics Visual Strategy

Why the Next Infographic Service You Hire Should Help with Strategy

An essential element of any successful marketing campaign is careful planning. Part of that process is developing a strategy around what types of content you’ll deploy and how. Whether you’re working with an individual designer or have hired a visual communication agency to design your infographic or other visual content, a…

Erin McCoySeptember 10, 2019

Branding, Rebranding, & Brand Development Killer Visual Strategies News & Updates Visual Communication Visual Storytelling Visual Strategy

5 Elements Every Brand Book Needs

Maybe your company doesn’t yet have a brand book. Or maybe you do have one, but it’s out of date. Either way, it can be hard to know how to develop a set of guidelines that truly express what your company represents, what it values, and what it has to…

Tim SheehanSeptember 9, 2019

Group of illustrations about motion graphics and animated infographic video

Motion Graphics Video Marketing Visual Communication

4 Ways to Make Your Motion Graphics More Dynamic

Cisco has predicted that 80% of all web traffic will be video by 2020. That’s a lot of video! Yet this impressive figure doesn’t reveal whether those videos and motion graphics are really being watched with attention, from beginning to end. What's more, we can’t infer from this stat alone whether…

Lucy ToddSeptember 6, 2019

Data Visualization Infographics

5 Data Visualization Mistakes Most Infographics Make

How many times have you seen a confusing graph or chart, and needed to read the details to understand what it meant? If you’re like us, plenty of times! Or how about the times when you don’t even have a graph or chart to reference, leaving you with only a…

Lucy ToddSeptember 5, 2019

visual agency blog header showing abstract data visualizations

Data Visualization Design Tips

5 Essentials for a Great Data Visualization Portfolio: Tips for Designers & Marketers

Maybe you’re a marketer looking for the right visual communication agency. Or maybe you’re one of the many designers today who are looking to build their portfolio in data visualization and visual communication. Whatever the case may be, there are a few common mistakes that many such portfolios make. Avoiding…

Erin McCoySeptember 4, 2019

Illustration of a presentation with a killer slide deck

Presentation & Slide Deck Design Visual Communication

5 Ways to Design a Killer Slide Deck

Your next conference appearance or internal presentation is coming up, and if you want to keep your audience engaged, you’ll need a presentation design with striking visuals that enhance your message. To create a killer slide deck that gets your audience talking, follow these 5 guidelines. 1. Simplicity is key. …

Sheridan PrinceSeptember 3, 2019

Icons and illustrations about visual communication

Visual Communication Visual Communication Strategies Visual Marketing Strategy

How Visual Communication Skills Training Can Boost Your Bottom Line

Much of the buzz around content marketing relates to how sound visual communication strategies can impact and influence your target audiences. But it can also help you reach internal audiences. Imagine improving the impact of your big presentation to the executive team. Next, picture amping up your training sessions for…

Lucy ToddAugust 29, 2019

Illustrated desktop computer showing an interactive dashboard

Interactive Content Visual Communication

7 Reasons You Need an Interactive Infographic

It’s easy to fall in love with a specific medium. The combo of audio, visual, written, and animated elements in a motion graphic creates a multi-sensory, emotionally driven experience for audiences. For some projects, the silent, easy-to-share, and sometimes tactile (print) medium of static work is the best fit. But…

Lucy ToddAugust 28, 2019

CMW speaker Amy Balliett on interactive infographics

Content Marketing Strategy Infographics Interactive Content

Improve Conversion Rates with Interactive Content

It’s that time of year again: the country’s premier content marketing strategy conference is just around the corner. And on Sept. 3, you can learn everything you need to know about interactive content from infographics to microsites from the nation’s top visual communication expert, Killer Visual Strategies CEO Amy Balliett. …

Erin McCoyAugust 27, 2019

Infographics Visual Communication blog header workbench

Content Marketing Strategy Infographics Killer Visual Strategies News & Updates

5 Ways to Learn About Infographic Design

Just a few short months ago, our name was still Killer Infographics. While at day one we were simply an infographic design agency, we’ve since become much more than that. For years now, we’ve continued to focus first and foremost on creating the right visual strategies to achieve our clients’…

Tim SheehanAugust 22, 2019

Annual Reports Infographics Interactive Content

5 of the Best Interactive Infographics Used by B2C Companies

Take a quick stroll around the internet, and you’ll see that brands spanning all disciplines and markets have utilized and continue to use interactive content to engage with their audiences. From interactive infographics to quizzes and everything in between, there is no shortage of such content. Some might be driven…

Tim SheehanAugust 21, 2019

Content Marketing Strategy Design Tips eBook Design Killer Visual Strategies News & Updates

New eBook: A Guide to Marketing Success from Leading Visual Communication Design Company

Today Killer Visual Strategies released a new ebook designed to help marketers develop a visual language for their next campaign. “Visual Language for Marketers: 2 Steps to Higher Campaign Engagement” offers insights from real visual communication designers, experts in everything from social-media micronarratives to motion graphics to interactive infographics. Your…

Erin McCoyAugust 19, 2019

Killer Visual Strategies News & Updates

4 Skills All Infographic Designers Should Have

These 4 subtleties of visual communication are easy for infographic companies to overlook, but they’re essential for infographic designers who want their work to stand out creatively and stand up to the scrutiny of a statistician. 1. Match Data with the Right Visualization This may seem like a self-evident concept,…

Sheridan PrinceAugust 15, 2019

Data Visualization Killer Visual Strategies News & Updates Visual Communication Visual Strategy

What Does a Visual Communication Agency Do?

From annual reports to social media, any digital or print presence represents your company. Organizations of any age benefit from a brand that puts their best face forward — but if you don’t have a dedicated team in house, it can be difficult to ensure that you’re presenting a clear…

Eric TraAugust 13, 2019

Header for Infographic Company questions blog post

Project Management

4 Questions to Ask Your Infographic Company Before Your Next Project

From the water cooler supplier to your collections agency, your company engages with its vendors daily. This means you get to know the ins and outs of how to best work with them. Standards for your water cooler provider may be pretty clear-cut, but you may not be so sure what…

Lucy ToddAugust 12, 2019

Design Tips Interactive Content Visual Communication

Interactive Dashboard Design Best Practices

Presenting substantial data may seem like an overwhelming task. Visual communication — whether via dashboard, infographic, microsite, motion graphic, or something else entirely — is an effective tool for communicating complex information to your audience. If you’ve established that a visual dashboard is one type of collateral that can make…

Abi PollokoffAugust 8, 2019

3D data visualizations displayed on a tablet screen

Annual Reports Whitepapers

Why Your Annual Report Design Doesn’t Have to Be Boring

In the current communication economy, falling back on whitepapers and heavy blocks of text will leave you with a wealth of information that nobody wants to read. Although the shift towards visual content marketing continues to transform the way we communicate, many businesses and organizations have yet to apply this…

Sheridan PrinceAugust 7, 2019

Motion Graphics Visual Communication Marketing

Killer Visual Strategies News & Updates Motion Graphics Visual Strategy

What Is a Storyboard, & Why Does Every Motion Graphic Need One?

It’s a common practice for a designer or artist to sketch out their work before committing to an idea and rendering it out. But while this process may seem pretty straightforward when creating an infographic, motion graphics are a different story. How do you develop a moving visual narrative from…

Jake WoodardAugust 6, 2019

megaphone showing different types of conference collateral

Poster, Brochure, & Print Design Visual Communication Visual Content in the Real World Visual Strategy

5 Types of Conference Collateral for Better Returns

There are a lot of considerations that should go into your conference strategy, and it’s essential that part of that strategy revolves around creating effective visual content. Today’s consumers have high expectations built on both tradition and innovation, and if you can find a way to meet those expectations, your…

Tim SheehanAugust 5, 2019

Branding, Rebranding, & Brand Development

What Is a Brand Book, & How Can It Help Your Business?

When you’re running a small- or medium-sized business, you might be too busy with everyday operations to stop and take stock of the overall look and feel of your brand. Codifying that visual identity into a brand book might seem all the more difficult. But it may be well worth…

Erin McCoyAugust 1, 2019

Content Creation Strategy Infographics

Got Infographics? Blog Tips for Sharing Visual Content

Most organizations use their blog as an opportunity to share thought leadership on their product or industry — often in the form of text. And while text has its role to play when it comes to improving your site’s search-engine rankings, many organizations fail to incorporate their all-important blog page…

Erin McCoyJuly 31, 2019

Content Marketing Strategy Visual Communication Visual Marketing Strategy

The Basics of Visual Communication for Social-Media Marketers

As an experienced social-media marketer, you may feel you know a lot already about visual content. But if you don’t know the basics of visual communication best practice, you may not be producing content that will truly convert your audience. People have used visual content to relay information through all…

Eric TraJuly 30, 2019

Content Marketing Strategy Data Visualization

4 Unique Examples of Effective Data Visualization

There are charts and graphs. There are icons and illustrations. You see them regularly, and you’ve probably used many of them in the slide decks and infographic reports you’ve put together. These visual communication tools are go-tos for a reason. When implemented properly and with high-quality execution, they pique our…

Lucy ToddJuly 29, 2019

Screen showing interactive infographics design

Interactive Content Science of Color & Design

The Science Behind the Click: Understanding Interaction Design

A company’s website can serve a breadth of functions, from showcasing products to providing the latest news to making room for discussion. But no matter whether it’s a traditional landing page, a microsite, or an interactive infographic, you probably have the same goal: to capture visitors’ interest enough that they’ll…

Abi PollokoffJuly 26, 2019