Blog

Erin McCoy In Content Marketing Strategy, Visual Marketing Strategy

10 Thought Leadership Content Ideas for Your Brand

megaphone showing different types of conference collateral

Many marketing departments focus the bulk of their efforts on producing and sharing high-quality content — especially visual content, which garners greater engagement and conversions. But not as many marketers...

Erin McCoy In Content Marketing Strategy, Visual Campaigns, Visual Marketing Strategy

How to Define Your Content Marketing Strategy Goals

Visual Strategy illustration with marketing icons

When it comes to developing a content marketing strategy, your brand, your goals, and your audience will all be critical pieces of the puzzle. But while you may have a...

Erin McCoy In Company Culture & Teambuilding, Visual Communication

Why Your Employees Need Visual Communication Skills Training

Basics of visual communication design illustration

When it comes to internal communications at any organization, it’s essential to change with the times. As new types of resources and technology become available, companies have started using online...

Erin McCoy In Content Marketing Strategy, Motion Graphics, Video Marketing

How to Develop a Video Content Strategy

Illustration of computer showing a play button for animated video or motion graphics surrounded by data visualization elements

Any marketer or internal comms professional worth their salt knows that not only do audiences prefer video, they often demand it. After all, video already accounts for a vast majority...

Tim Sheehan In Audience Insights & Strategy, Content Marketing Strategy, Visual Marketing Strategy

4 Ways Healthcare Organizations Can Create Better Marketing Content

Healthcare Content Marketing Illustration of People in Pharmacy

From pharmaceutical companies to hospitals to insurers, today’s healthcare organizations spend record amounts in order to reach consumers. It can be frustrating when any marketing campaign falls short of its...

Erin McCoy In Interactive Content

How to Make Your Website Design More Interactive

Screen showing interactive infographics design

In an era where digital marketing reigns supreme, your website may be the #1 most important marketing asset you have. It’s a storefront, a billboard, a TV commercial, an ad...

Erin McCoy In Company Culture & Teambuilding

5 Female CEOs We Admire

Amy Balliett with her visual communication design book

Killer Visual Strategies CEO and founder Amy Balliett with her new book, Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication. The workforce, and...

Lucy Todd In Content Creation Strategy, Visual Campaigns

How Repurposing Content Drives Marketing Success on Any Budget

Repurposing content is a valuable way to stretch your marketing budget further. But this approach isn’t just for small companies looking to make the most of their limited marketing funds....

Lucy Todd In Branding, Rebranding, & Brand Development, Motion Graphics

How to Produce a Brand Introduction Video They’ll Never Forget

Illustration of desktop computer showing icons related to motion graphics

Brand introduction videos and other branded video content have always been a powerful tool for connecting with your audiences. But as digital channels have taken first priority in most organizations’...

Erin McCoy In Content Marketing Strategy, Visual Marketing Strategy

3 Marketing Content Ideas to Reach Audiences Online

The last six months have been a challenging journey for everyone. The world is changing, and digital media has become an even more essential tool for connecting, networking, and thriving...

Erin McCoy In Project Management

3 Benefits of Signing Up for a Design Retainer

Project Management Killer Visual Strategies

When it comes to the marketing or internal comms content you produce, you know that quality matters. That’s why you’ve decided to hire a graphic designer or design agency to...

Lucy Todd In Content Marketing Strategy, Visual Campaigns, Visual Content in the Real World

4 Creative Content Marketing Examples That Resonate in 2020

Killer Visual Strategies Visual Content Marketing Campaigns

Moving into the start of 2020, brands made their predictions about marketing trends for the year ahead. This is a long-standing tradition in the world of marketing. But who could’ve...

Lucy Todd In Content Creation Strategy

Building a Content Strategy That Drives Business Success

Building a content strategy can be time-consuming, especially considering how much it ties in with the future of your brand and how your company wants to grow. But putting in...

Tim Sheehan In Content Creation Strategy, Visual Campaigns, Visual Strategy

How Listening to Your Audience Can Drive Strategic Content Development

When it comes to strategic content development, one of the most important steps is identifying your target audience. Audiences are made up of individuals with unique interests, needs, and habits,...

Lucy Todd In Content Creation Strategy, Content Marketing Strategy

Creating Marketing Content That Drives Customer Loyalty

Your marketing content exists for 1 essential reason: your customers. Without them, you have no business. So without marketing content that appeals to your customers, you’re jeopardizing that customer base,...

Erin McCoy In Motion Graphics

4 Characteristics of Top Motion Design Studios

You know it’s time to take your branded video content to the next level. Maybe you’re not getting the engagement you were hoping for. Maybe stock footage isn’t really capturing...

Lucy Todd In Content Marketing Strategy

12 Content Marketing Best Practices for More Engagement

What goals do you have for your content marketing? Do you want to generate leads? Build brand awareness? Start conversations? While each of these goals require a unique set of...

Lucy Todd In Branding, Rebranding, & Brand Development, Content Marketing Strategy

5 Questions to Ask About Your Branded Marketing Content

When’s the last time you took a good look at your branded marketing content? Is every piece cohesive? Are you reusing elements where appropriate, or re-inventing the look and feel...

Abi Pollokoff In Interactive Content

How an Interactive Dashboard Can Drive Smarter Business Decisions

Changemakers across any field — from business stakeholders to policy advocates — rely on data to support their work. And if you have information to share, an interactive dashboard is...

Killer Visual Strategies In Killer Visual Strategies News & Updates

LRW Group Emerges as One Unified Company Under the Name Material

Killer Visual Strategies is a Material Company

LOS ANGELES, CA — July 15, 2020 — Marketing services company LRW Group today announced that it is now operating under the name Material, formally integrating ten companies into one...

Killer Visual Strategies In Killer Visual Strategies News & Updates

A ‘Material’ Announcement from Our CEO

Dave Sackman, CEO and Chairman of Material

By Dave Sackman Chairman & CEO of Material In 1992, we were a small 30-person market research company named Lieberman Research West, working hard to regain our footing after a...

Lucy Todd In Content Creation Strategy, Content Marketing Strategy

6 Steps to Goal-Oriented Content Strategy Development

The development of your content strategy is a process that’s unique to your organization. Every detail of it comes down to what you’re aiming to accomplish as a business, what...

Erin McCoy In Content Creation Strategy, Content Marketing Strategy, Visual Marketing Strategy

How Small Businesses Can Create Top-Quality Marketing Content

Marketing a small business requires a unique skillset. You need to be able to create compelling content with a small team, and often, a small budget. But as challenging as...

Erin McCoy In Content Creation Strategy, Content Marketing Strategy, Visual Campaigns, Visual Marketing Strategy

5 Ways to Make Your Marketing Content More Visual

In the COVID-19 era, audiences are living in digital spaces more than ever. This narrows the playing field for brands who are competing for their attention. In this overcrowded space,...

Erin McCoy In Killer Visual Strategies News & Updates, Visual Communication, Visual Communication Strategies, Visual Marketing Strategy

Killer Visual Strategies CEO Launches New Book on Visual Communication

Killer Visual Strategies CEO and founder Amy Balliett celebrated the launch of her first book this week. Entitled Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using...

Lucy Todd In Data Visualization, Infographics, Interactive Content, Visual Content in the Real World

Using Infographic Design & Data Visualization in Service of Important Causes

illustration of effective data visualization, including graphs & charts

Reading a surprising statistic can stop you in your tracks and make you think. However, seeing that statistic brought to life visually can introduce another dimension of comprehension and poignancy....

Erin McCoy In Content Marketing Strategy

6 Strategies for Designing Better Marketing Collateral Now

Self-quarantining remains very much a reality for many — if not most — of your audiences. And as you’ve probably noticed, this new reality has made it more important than ever...

Erin McCoy In Content Creation Strategy, Content Marketing Strategy, Killer Visual Strategies News & Updates

Weekly Webinar Series Features Content Strategy Leaders

Strategic Content Summit for Marketing and Communications Leaders Banner

On June 30, Killer Visual Strategies will launch a new webinar series aimed at marketing and communications professionals. The Strategic Content Summit will feature leaders and innovators in marketing strategy...

Lucy Todd In Motion Graphics, Visual Storytelling

Motion Graphics: A Top Brand Storytelling Tool

The story of your brand is never shared through just one medium. Your brand name speaks to the story of your organization. So does your logo. The copy on your...

Erin McCoy In Killer Visual Strategies News & Updates, Visual Communication, Visual Communication Strategies

A Guide to Visual Communication Design: A New Book from Killer’s Founder

Knowing the basics of visual communication design isn’t just important for designers. Today’s brands must produce high-quality content that does double duty — delivering accurate information in a compelling way...