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Sheridan Prince In Design Tips, Motion Graphics, Video Marketing

6 Ways to Create a Dynamic Motion Graphic

Illustration of desktop computer showing icons related to motion graphics

Whether you’re creating your first motion graphic or looking for new ways to elevate your video marketing output, it’s not easy to know which design decisions will set your motion...

Lucy Todd In Branding, Rebranding, & Brand Development, Visual Strategy

7 Elements Every Brand Book Needs

When you think of brand guidelines, you probably think of the basics: fonts, colors, guidelines for logo usage, and more. But creating a fully robust brand book involves the development...

Sheridan Prince In Annual Reports, Design Tips, Infographics, Poster, Brochure, & Print Design, Visual Communication, Visual Storytelling

The 8 Best Strategies for Designing Annual Reports

illustration of annual report showing open book

Every annual report is a chance to share what sets your company apart. But the way in which companies are choosing to present their reports is changing. Today’s best annual...

Lucy Todd In Content Marketing Strategy, Design Tips, Motion Graphics

Motion Graphics: A Complete Guide for Marketers & Brand Leaders

Illustration of computer showing a play button for animated video or motion graphics surrounded by data visualization elements

By 2022, 82% of all internet traffic will be comprised of video views, according to Cisco, a multinational telecommunications technology company. Sure, some of these are bound to be Snaps...

Lauren Cunningham In Interactive Content, Killer Visual Strategies News & Updates

Seattle Interactive Conference Recap

SIC recap header showing collage of illustrations and black and white photos

The Seattle Interactive Conference is a yearly meeting of creative and marketing minds that takes place in downtown Seattle. SIC celebrates Seattle’s innovators working “at the intersection of technology, creativity...

Eric Tra In Audience Insights & Strategy, Branding, Rebranding, & Brand Development

Brand Strategy: How to Develop a Brand Activation Plan

This post was originally created by our partners at Kelton. Read on to learn more about driving a successful brand activation strategy. Insights are only as good as the ideas...

Erin McCoy In Data Visualization, Design Tips, Infographics

10 Infographics That Feature Eye-Catching Data Visualization

illustration of effective data visualization, including graphs & charts

Effective data visualization is the primary building block of almost all great infographics. But it’s not the only element an infographic can include. From illustrations and photographs to icons and...

Sheridan Prince In Company Culture & Teambuilding, Project Management, Visual Communication

How Visual Communication in the Workplace Can Transform Your Company

Visual communication strategies in the workplace and company updates

Companies that excel at design outperform average industry growth by as much as 2 to 1, according to a report by McKinsey & Company. But did you know that the...

Lucy Todd In Design Tips, Infographics, Killer Employee Spotlight

Crafting the Perfect Infographic: Designer Q&A

Illustrations of the tools of an infograpic designer: ideas, pens, paintbrushes, computer screen, notebook, and more

What does it take to create an infographic that’s aesthetically pleasing, factually sound, and engaging enough for viewers to walk away having learned something? The answer is complex. Developing the...

Sheridan Prince In Content Creation Strategy, Design Tips, Infographics, Motion Graphics

6 Infographic and Motion Design Styles We Love

Infographics Design Visual Communication

The universe of visual content just keeps expanding. With a huge variety of design styles for brands to choose from, the key is to work with your agency partner to...

Erin McCoy In Content Marketing Strategy, Interactive Content

The 12 Best Types of Interactive Content for Higher Engagement: Infographics, Widgets, & More

Computer illustration showing interactive infographic content

We’re living in a golden age of quality content. This means that consumers can afford to be picky when it comes to deciding what content to pay attention to and...

Abi Pollokoff In Motion Graphics

Making the Most of Your Motion Graphic: How to Identify What Your Company Needs

Motion graphics are an increasingly important part of a marketing strategy for any company. In fact, 87% of businesses are using video in their marketing strategies — a 6-point increase...

Lucy Todd In Design Tips, Presentation & Slide Deck Design

3 Great Infographics-Inspired Techniques for Presentation Design

Icons of design tools for infographics, presentation design, and other forms of visual communication

“This presentation needs some work.” Whether you heard this from your boss, your colleagues, your new infographic design company, or yourself, you know it’s true. You rely on long blocks...

Josh Miles In Branding, Rebranding, & Brand Development, Content Marketing Strategy, Visual Strategy

7 Questions to Ask When Developing a Visual Strategy for Your Marketing Campaign

Visual Strategy illustration with marketing icons

Visual strategy encompasses the creative and analytic decisions that inform any visual expression of a brand. Developing an effective visual strategy will be essential to the success of your next...

Sheridan Prince In Killer Visual Strategies News & Updates, Visual Campaigns, Visual Communication

Upcoming Webinar: Visual Campaign and Visual Communication Strategies for Beginners

illustrated desktop scene showing webinar and visual campaign elements

What’s the difference between a collection of visual content and a visual campaign? The former can be achieved without a solid plan in place. But the latter is only achieved...

Lucy Todd In Motion Graphics, Video Marketing

3 Reasons Motion Graphics Fail to Engage

In 2018, 77% of marketers planned to increase their use of video. And it’s no secret why. Cisco predicts video traffic will be 82% of all IP traffic by 2022!...

Eric Tra In Audience Insights & Strategy, Content Marketing Strategy, Whitepapers

Communications Strategy: 5 Best Practices for Writing White Papers

White paper header illustration showing design elements

This post originially written by our consumer insights partner, Kelton, shares some best practices for writing white papers your audience will want to read. Data should act as the backbone...

Erin McCoy In Annual Reports, Poster, Brochure, & Print Design, Whitepapers

How Infographic-Inspired Design Can Transform Your Annual Report

Annual Report Design Inspired by Infographics

The age of visual marketing was in many ways inspired by the infographic, one of the most popular types of visual content over the past decade. But the landscape has...

Lucy Todd In Killer Visual Strategies News & Updates

3 Basics for Better Conversions with Interactive Infographics

Interactive content can yield an impressive 70% conversion rate. But your interactive infographic, widget, or microsite isn’t likely to be a hit with audiences unless the team creating it places...

Eric Tra In Audience Insights & Strategy, Branding, Rebranding, & Brand Development, Content Marketing Strategy

How to Build an Authentic Brand Strategy that Electrifies Your Customers

There are many considerations to think about when defining a brand strategy that speaks to your target customers. This post by Nicole Brandell at Kelton shares some helpful steps and...

Erin McCoy In Infographics, Visual Strategy

Why the Next Infographic Service You Hire Should Help with Strategy

Blog illustration showing infographic elements from a design agency

An essential element of any successful marketing campaign is careful planning. Part of that process is developing a strategy around what types of content you’ll deploy and how. Whether you’re working...

Tim Sheehan In Branding, Rebranding, & Brand Development, Killer Visual Strategies News & Updates, Visual Communication, Visual Storytelling, Visual Strategy

5 Elements Every Brand Book Needs

blog header showing illustrated elements related to branding

Maybe your company doesn’t yet have a brand book. Or maybe you do have one, but it’s out of date. Either way, it can be hard to know how to...

Lucy Todd In Motion Graphics, Video Marketing, Visual Communication

4 Ways to Make Your Motion Graphics More Dynamic

Group of illustrations about motion graphics and animated infographic video

Cisco has predicted that 80% of all web traffic will be video by 2020. That’s a lot of video! Yet this impressive figure doesn’t reveal whether those videos and motion...

Lucy Todd In Data Visualization, Infographics

5 Data Visualization Mistakes Most Infographics Make

How many times have you seen a confusing graph or chart, and needed to read the details to understand what it meant? If you’re like us, plenty of times! Or...

Erin McCoy In Data Visualization, Design Tips

5 Essentials for a Great Data Visualization Portfolio: Tips for Designers & Marketers

visual agency blog header showing abstract data visualizations

Maybe you’re a marketer looking for the right visual communication agency. Or maybe you’re one of the many designers today who are looking to build their portfolio in data visualization...

Sheridan Prince In Presentation & Slide Deck Design, Visual Communication

5 Ways to Design a Killer Slide Deck

Illustration of a presentation with a killer slide deck

Your next conference appearance or internal presentation is coming up, and if you want to keep your audience engaged, you’ll need a presentation design with striking visuals that enhance your...

Lucy Todd In Visual Communication, Visual Communication Strategies, Visual Marketing Strategy

How Visual Communication Skills Training Can Boost Your Bottom Line

Icons and illustrations about visual communication

Much of the buzz around content marketing relates to how sound visual communication strategies can impact and influence your target audiences. But it can also help you reach internal audiences....

Lucy Todd In Interactive Content, Visual Communication

7 Reasons You Need an Interactive Infographic

Illustrated desktop computer showing an interactive dashboard

It’s easy to fall in love with a specific medium. The combo of audio, visual, written, and animated elements in a motion graphic creates a multi-sensory, emotionally driven experience for...