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Lucy Todd In Content Marketing Strategy, Visual Campaigns, Visual Content in the Real World

4 Creative Content Marketing Examples That Resonate in 2020

Killer Visual Strategies Visual Content Marketing Campaigns

Moving into the start of 2020, brands made their predictions about marketing trends for the year ahead. This is a long-standing tradition in the world of marketing. But who could’ve...

Lucy Todd In Content Creation Strategy

Building a Content Strategy That Drives Business Success

megaphone showing different types of conference collateral

Building a content strategy can be time-consuming, especially considering how much it ties in with the future of your brand and how your company wants to grow. But putting in...

Tim Sheehan In Content Creation Strategy, Visual Campaigns, Visual Strategy

How Listening to Your Audience Can Drive Strategic Content Development

Visual Strategy illustration with marketing icons

When it comes to strategic content development, one of the most important steps is identifying your target audience. Audiences are made up of individuals with unique interests, needs, and habits,...

Lucy Todd In Content Creation Strategy, Content Marketing Strategy

Creating Marketing Content That Drives Customer Loyalty

Your marketing content exists for 1 essential reason: your customers. Without them, you have no business. So without marketing content that appeals to your customers, you’re jeopardizing that customer base,...

Erin McCoy In Motion Graphics

4 Characteristics of Top Motion Design Studios

Illustration of computer showing a play button for animated video or motion graphics surrounded by data visualization elements

You know it’s time to take your branded video content to the next level. Maybe you’re not getting the engagement you were hoping for. Maybe stock footage isn’t really capturing...

Lucy Todd In Content Marketing Strategy

12 Content Marketing Best Practices for More Engagement

What goals do you have for your content marketing? Do you want to generate leads? Build brand awareness? Start conversations? While each of these goals require a unique set of...

Lucy Todd In Branding, Rebranding, & Brand Development, Content Marketing Strategy

5 Questions to Ask About Your Branded Marketing Content

When’s the last time you took a good look at your branded marketing content? Is every piece cohesive? Are you reusing elements where appropriate, or re-inventing the look and feel...

Abi Pollokoff In Interactive Content

How an Interactive Dashboard Can Drive Smarter Business Decisions

Screen showing interactive infographics design

Changemakers across any field — from business stakeholders to policy advocates — rely on data to support their work. And if you have information to share, an interactive dashboard is...

Killer Visual Strategies In Killer Visual Strategies News & Updates

LRW Group Emerges as One Unified Company Under the Name Material

Killer Visual Strategies is a Material Company

LOS ANGELES, CA — July 15, 2020 — Marketing services company LRW Group today announced that it is now operating under the name Material, formally integrating ten companies into one...

Killer Visual Strategies In Killer Visual Strategies News & Updates

A ‘Material’ Announcement from Our CEO

Dave Sackman, CEO and Chairman of Material

By Dave Sackman Chairman & CEO of Material In 1992, we were a small 30-person market research company named Lieberman Research West, working hard to regain our footing after a...

Lucy Todd In Content Creation Strategy, Content Marketing Strategy

6 Steps to Goal-Oriented Content Strategy Development

The development of your content strategy is a process that’s unique to your organization. Every detail of it comes down to what you’re aiming to accomplish as a business, what...

Erin McCoy In Content Creation Strategy, Content Marketing Strategy, Visual Marketing Strategy

How Small Businesses Can Create Top-Quality Marketing Content

Project Management Killer Visual Strategies

Marketing a small business requires a unique skillset. You need to be able to create compelling content with a small team, and often, a small budget. But as challenging as...

Erin McCoy In Content Creation Strategy, Content Marketing Strategy, Visual Campaigns, Visual Marketing Strategy

5 Ways to Make Your Marketing Content More Visual

In the COVID-19 era, audiences are living in digital spaces more than ever. This narrows the playing field for brands who are competing for their attention. In this overcrowded space,...

Erin McCoy In Killer Visual Strategies News & Updates, Visual Communication, Visual Communication Strategies, Visual Marketing Strategy

Killer Visual Strategies CEO Launches New Book on Visual Communication

Amy Balliett with her visual communication design book

Killer Visual Strategies CEO and founder Amy Balliett celebrated the launch of her first book this week. Entitled Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using...

Lucy Todd In Data Visualization, Infographics, Interactive Content, Visual Content in the Real World

Using Infographic Design & Data Visualization in Service of Important Causes

illustration of effective data visualization, including graphs & charts

Reading a surprising statistic can stop you in your tracks and make you think. However, seeing that statistic brought to life visually can introduce another dimension of comprehension and poignancy....

Erin McCoy In Content Marketing Strategy

6 Strategies for Designing Better Marketing Collateral Now

Self-quarantining remains very much a reality for many — if not most — of your audiences. And as you’ve probably noticed, this new reality has made it more important than ever...

Erin McCoy In Content Creation Strategy, Content Marketing Strategy, Killer Visual Strategies News & Updates

Weekly Webinar Series Features Content Strategy Leaders

Strategic Content Summit for Marketing and Communications Leaders Banner

On June 30, Killer Visual Strategies will launch a new webinar series aimed at marketing and communications professionals. The Strategic Content Summit will feature leaders and innovators in marketing strategy...

Lucy Todd In Motion Graphics, Visual Storytelling

Motion Graphics: A Top Brand Storytelling Tool

Illustration of desktop computer showing icons related to motion graphics

The story of your brand is never shared through just one medium. Your brand name speaks to the story of your organization. So does your logo. The copy on your...

Erin McCoy In Killer Visual Strategies News & Updates, Visual Communication, Visual Communication Strategies

A Guide to Visual Communication Design: A New Book from Killer’s Founder

Knowing the basics of visual communication design isn’t just important for designers. Today’s brands must produce high-quality content that does double duty — delivering accurate information in a compelling way...

Erin McCoy In Design Tips, Visual Communication

The Difference Between a Design Company & a Visual Communication Agency

The classic design company has been around for a long time, but the visual communication agency is a relatively new development. And when you’re looking for a creative content partner,...

Erin McCoy In Content Marketing Strategy

Lessons from Digital Journalism to Improve Your Content Marketing Strategy

Female journalist on her way to an interview

This story was originally published on the Kelton Global blog. In the last fifteen years or so, print publications have scrambled to reinvent themselves and create content for the digital...

Lucy Todd In Branding, Rebranding, & Brand Development

4 Ways to Design a More Engaging Corporate Brand Identity

For many reasons, your current brand identity might not be the best representation of your brand. Perhaps you bootstrapped your business and saved money by designing your own logo. Maybe...

Lucy Todd In Visual Marketing Strategy

3 Marketing Strategies to Keep Your Brand Relevant During a Crisis

Even in more predictable times than our COVID-19 world, brand relevance is a constant challenge. To be relevant is to be flexible and up-to-date. It means keeping up with trends...

Tim Sheehan In Branding, Rebranding, & Brand Development

How to Design a Logo That Complements & Elevates Your Brand Identity

A brand identity is a composite of multiple elements working together to create a comprehensive outward expression. Some of these elements carry more weight than others. Your company name, for...

Erin McCoy In Infographics

3 Signs It’s Time to Hire an Infographic Agency

Blog illustration showing infographic elements from a design agency

The infographic revolution may have arrived a decade ago, but today’s brands are still using infographics to achieve their marketing and internal communications goals. In fact, much of the visual...

Abi Pollokoff In Motion Graphics, Video Marketing

4 Features to Look for in a Video Animation Company

The number of marketers who ranked video as important to their marketing strategies has increased by 18% over the past 5 years. That’s no small feat, especially since 95% of...

Lucy Todd In Branding, Rebranding, & Brand Development, Visual Strategy

6 Characteristics of a Great Brand Strategist

You know why your organization exists, what its mission is, and what it has to offer to core customers. A solid brand strategy allows you to cohesively and accurately share...

Erin McCoy In Company Culture & Teambuilding, Killer Visual Strategies News & Updates

Taking a Moment to Recognize Our Team’s Efforts

Killer Visual Strategies remote team meeting via video chat

When we founded Killer Visual Strategies in 2010, we were a small team with a big dream. Now, 10 years later, we’re still a small team — but we’ve proved...

Erin McCoy In Company Culture & Teambuilding, Visual Communication, Visual Communication Strategies

Why Your Remote Team Needs Visual Communication Skills Training

Learning how to work with a fully remote team comes with unique challenges for every organization. Some may have already been working at least part of the time remotely. Others,...