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Updates and News From the Team at Killer Visual Strategies

Infographics Fundamentals: Our New Course on Lynda.com

For years, our team at Killer has been a huge fan of Lynda.com because of the great design courses they provide. Last week, we pivoted from fan to participant with the launch of our first Lynda course: Infographics Fundamentals. This 5-part online class focuses on helping designers understand the basics of infographic design, allowing them to master the art and offer visual communication solutions to their own clients. The course begins with an explanation of the foundation of…

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Looking Beyond Infographics at AdobeMAX

Last week, my business partner Nick Grant and I had the privilege of presenting at AdobeMAX for the 3rd year in a row. Our presentation focused on looking beyond infographics to recognize the future of visual communication. Over the 5 years since we launched Killer Infographics, an entire industry has evolved around delivering information through infographics, motion graphics, and interactive content among other things. This visual storytelling industry has only just begun, and last week we got the…

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The Value of Motion Graphics

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  Motion graphic, explainer video, animated infographic—whatever the name, these short, animated videos are frequently found on landing pages and in email campaigns, ranging in quality from amateur to elegant. A quick Google search reveals the Internet is stocked with data supporting the value of video — how it increases engagement, boosts conversions, and drives social and search traffic. With the proliferation of video in digital marketing initiatives, it’s clear marketers have taken these studies…

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Visual Strategy: How to Improve Your Website’s UX

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“Web design is DEAD.” “All websites look the same.” “Apps killed the web.” If you’ve kept your ear to web design trends this past year, you may have heard some of these harsh sentiments. We’d like to discuss some of the reasons why these sentiments aren’t true, and how they are negatively affecting the current state of web design and development. Principles of Web Design Web design isn’t dead, and thankfully others agree. It’s easy…

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Why Simple Design Works

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  Does simplicity in design work? Look no further than the design and marketing of iPods and Ikea manuals for evidence of its success. How is it achieved? The execution depends on the thing being created and what purpose it will serve. After all, design encompasses everything from flat pieces like posters and web pages to complex creations like architecture and UI design. But the focus in this post will be on things that live…

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We’re Going to SXSW 2016 and Need Your Help

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In March of this year, members of the Killer Infographics team attended SXSW for the very first time. Held every year in Austin, Texas, SXSW is one of the premier events for music, film, and technology. For the 2015 conference, we had the privilege of working directly with the SXSW staff to design a poster-sized guide for attendees and a series of mini infographics for the Interactive portion of the program. After months of designing, we were excited…

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3 Killer Tips to Build Company Culture

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In order for a company to function like a well-oiled machine, all the constituent parts must act as one—from CEOs to interns, harmony is key. For many employers, a healthy company culture is the most important aspect of running a business. Culture is the spirit and identity of your business, the oil in your well-oiled machine. It can help differentiate you from similar companies, and sometimes even attract business and new opportunities. Unhealthy company cultures can lead to…

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KILLER INFOGRAPHICS EMPLOYEE SPOTLIGHT: IAN DENNING

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Meet Ian! Content editor by day, vintage video game collecting, beer drinking, mountain hiking writer by night, he’s an integral part of the Killer Infographics team. Name: Ian Denning Title: Senior Content Editor State your job description: I research and write infographics. I also work with clients to make sure their infographic content meets their needs.   How did you come to work at Killer Infographics? I was working in a job that had nothing…

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Design Like the Pros: 5 Shortcuts to Improve Your Graphic Design Skills

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As designers, we’re always on the lookout for ways to streamline our design process — more time actually designing, less time clicking around. Here are a few handy tricks that will help even advanced designers get things done more efficiently. Incorporating these shortcuts into your work may seem awkward at first, but the couple of minutes it takes to memorize them is worth all the time you’ll save in the future. Design Shortcut 1: Setting…

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How to Communicate with Designers

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The Issue When people experience miscommunication, they’re sometimes said to be “not speaking the same language.” This can happen anywhere from our daily interactions with the people around us to the way we communicate with coworkers and clients in the workplace. With so many different skill sets and learning styles, breakdowns in communication are bound to happen — especially between designers and non-designers. In this post we’ll take a look at a few ways these common miscommunications can manifest and…

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Starting Your Design Career

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Breaking into the design field is no easy task. It requires experience, a degree,* and a keen understanding of client and company needs. On top of all these requirements, a career in design is often seen as a hobby or a fun, easy job for the unambitious artist. It can be daunting to find an open door into this community — much less an open door that pays enough to cover student loans. That being…

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Understanding Infographics: A Look at Static, Interactive, and Motion Design

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From infographics to motion graphics to interactive web experiences, there are many ways to use visual content to connect with your target audience. But with so many solutions available, choosing one can be a daunting task. This article will examine three common visual communication formats to help you determine which solution best fits your needs and budget. Static Infographics Infographics are perfect for distilling data into information-driven narratives. Infographics can come in many different sizes and…

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Common Graphic Design Mistakes

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Even the most seasoned designers are prone to the occasional rookie mistake. While we can’t show everything to look out for here (it’d be more of a book than a blog post!), take a look at this “greatest hits” list of mistakes as a reminder that you’re not the only one who’s made some regrettable design choices. Jumping Into Design Without a Plan When designers don’t map out their actions, it’s like trying to build…

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3 Ways to Learn at Conferences Beyond the Sessions

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Each year, online marketers from around the world descend on Seattle for a 2-day, intensive conference and networking event called SMXAdvanced. SMX, which stands for Search Marketing Expo, is the industry’s leading educational event filled with sessions focused on different levels of expertise. The Seattle event targets seasoned online marketers who are hoping to take their skills to the next level by attending sessions hosted by industry leaders such as Rand Fishkin, Danny Sullivan, Bruce Clay, and more….

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KILLER INFOGRAPHICS EMPLOYEE SPOTLIGHT: SAVY BERGERON

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Meet Savy! While she’s not out hunting down Seattle’s best gluten-free beer, racing soapbox cars or shooing kids off her lawn, she’s busy as one of Killer Infographics’ most talented and accomplished senior designers. Name: Savannah Bergeron AKA Savy, Savage, Savatage Title: Senior Graphic and Interactive Designer State your job description: I design infographics and create illustrations for use in interactive and motion graphics. How did you come to work at Killer Infographics? I was spending…

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How to Get More Out of Your Infographics with an Evergreen Strategy

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Creating a consistent stream of content that resonates with both your business and the interests of your target audience is the most important part of any successful content strategy. Infographics, blog posts, white papers, and social posts help keep your company current and in the forefront of potential consumers’ minds, but, like many things in the digital age, relevant topics can quickly become old news. A popular solution is “evergreen” content. What is evergreen content?…

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Behind the Scenes: GeekWire Motion Graphic

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One of our favorite projects every year is the introductory motion graphic for the GeekWire Awards, one of the most exciting annual startup events in Seattle. Working with GeekWire gives us the opportunity to explore new concepts and unique styles of illustration and animation—culminating with the opportunity to see our work on the extraordinary 33′ x 60′ HD LED screen in the EMP’s Sky Church. The 2013 opening motion graphic, “Adventures of a Startup Kid,”…

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March Madness: a Look into Logos and Visual Communication

The time is upon us. All around the country basketball fans are eagerly placing bets and filling out their brackets. The heat behind old school rivalries, not to mention regional rivalries, is at an all-time high. Even though March Madness is primarily a sporting event, there’s something fun for everyone…  yes, even for design geeks. Sports fans everywhere proudly show their support by wearing the colors of their favorite teams (talk about brand loyalty). But beyond the colors and…

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Infographic: A History of Capitol Hill

Killer Infographics just made the move from Fremont to Capitol Hill. It’s an exciting new neighborhood to explore, full of art, food, and amazing happy hour opportunities. It’s also full of rich history, and we jumped at the chance to dig into our new neighborhood’s past. Capitol Hill wasn’t always hipsters, condos, and fancy restaurants. It started out, just like the rest of Seattle, as deep woods. Seattle’s timber industry logged it off in the 1880s,…

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