Killer Visual Strategies CEO Launches New Book on Visual Communication

Killer Visual Strategies CEO Amy Balliett with her new book

Killer Visual Strategies CEO and founder Amy Balliett celebrated the launch of her first book this week. Entitled Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication, the book is a comprehensive resource on visual communication for marketers, communications professionals, and designers alike.

“This book is the product of my last 10 years leading one of the nation’s top visual communication agencies. It encapsulates everything I’ve learned about how to create visual content that engages audiences and drives results,” Amy said. “Writing this book has been an incredible journey, and finally seeing it out in the world has been so rewarding.”

The book was published on June 30, 2020, by Wiley. It features custom designs by the Killer Visual Strategies team.

An Essential Guide to Visual Communication

Why should you care about visual communication? For starters, it’s been all around us since earliest recorded history!

Killer Visual Strategies includes a timeline of key moments in visual communication from its earliest manifestations — cave paintings — to the first data visualizations, virtual reality, and the rise of social media. She also delves into how the last decade of technological advances and new platforms and channels has transformed the way we communicate — and made us rely on visual content more than ever.

From individuals to internationals organizations and everyone in between, we’re all producing and engaging with visual content today. But this has made it all the more crucial that the visual content you produce is both high-quality and engaging —because making it stand out from the crowd is harder than ever.

In reading this book, you’ll learn:

  • How visual communication has changed and evolved since the first cave paintings.⠀⠀⠀⠀⠀⠀⠀
  • The science behind how our brains react to — and interact with — visual content.
  • The 8 rules of visual communication. 
  • Project management strategies for bringing results-driven visual content to life. 

Curious what visual communication can do for you?

A Book for Marketers, Comms Pros, & Designers

One thing that makes this book truly unique is that it’s equally beneficial to readers in the marketing and communications space as it is to designers. How can this be possible, when these seem like discrete professionals with different skill sets?

The fact is, every designer today should be thinking not only about how their designs look, but what they’re designed to achieve. What audiences are they speaking to? On what platforms will they appear? What results are they looking to drive — traffic to a website? More social-media follows? Sales or signups?

Especially when it comes to branded visual communication, no design today is successful without addressing these questions. In fact, you should be asking questions like these from the very beginning of every project.

Likewise, marketers and communications professionals should know how to follow visual communication best practices to ensure that the content they’re creating will achieve their goals. That’s why the book doesn’t just list the 8 rules of visual communication — along with an exercise for each. It also outlines actionable steps for the project management of any visual communication design, whether you’re creating an infographic, motion graphic, interactive site, or an entire visual content marketing campaign.

Mastering visual communication is essential to creating inspiring and relevant content today. Explore the only comprehensive guide to visual communication on the market. Then get ready to transform your marketing content.

Erin McCoy

Author Erin McCoy

Erin McCoy is director of content marketing and public relations at Killer Visual Strategies. She earned her BA in Spanish with minors in French and Russian, and holds 2 master’s degrees from the University of Washington: an MFA in creative writing and an MA in Spanish literature. She has won nearly 2 dozen awards in photojournalism, and has dedicated those skills to boosting Killer’s brand recognition and thought leadership in visual communication. Since Erin took on her marketing/PR role, Killer has been named a member of the Inc. 5000 for 4 years in a row; has been featured in such publications as Inc., Forbes, Mashable, and the Huffington Post; and has been invited to present at such conferences as SXSW and SMX Advanced.

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