Introducing The Visual Minute: A Video Series About Visual Content


What makes visual content worth paying attention to?

Take a moment to think about this question. Both online and offline, we live in a world where visual communication is not only the fastest method of connecting with an audience, but also the most preferred. Now more than ever, producing great visual content is a must for brands seeking to build relationships with their customers.

But what makes visual content great in the first place? Why should brands pay attention to the trends of visual communication? How do you produce visuals for a variety of channels?

Get the answers from experts in our new series, The Visual Minute. By asking key influencers in the industry one simple question, we gained insight into the best practices, trends, and expectations of the visual content that surrounds us today, as well as where it will take us in the future.

Each week, we will release a new video interview exploring the question, “What makes visual content worth paying attention to?” With just a minute to share their thoughts, each interviewee provides an answer from their perspective and experience that will offer new ways of thinking about visual communication.

From Lance Ulanoff (Chief Correspondent and Editor-at-Large of Mashable) to Guy Kawasaki (Chief Evangelist of Canva), Shama Hyder (CEO of The Marketing Zen Group), and more, our Visual Minute series speaks to all industries. Check back every Tuesday right here, on Facebook, and on Twitter for a new video; stop by our social media accounts on Thursdays to learn more about the influencer of the week.

This Week’s Interviewee: Dan Cederholm

We begin the Visual Minute series with Dan Cederholm, the owner of SimpleBits, award-winning designer, and co-founder of Dribbble. We caught up with Dan at the ATX Dribbble party at SXSW this year. Besides offering great pink koozies and local brews at his party, Dan was gracious enough to give us a few minutes of his time to tell us his thoughts on what makes visual content worth paying attention to. Check out his response below and share with your friends and colleagues if you agree:

Amy Balliett

Author Amy Balliett

A Cleveland native, Amy Balliett moved to Seattle in 2004 to take in the scenes of the Pacific Northwest for “a few years.” Now with permanent roots in the city, she still prides herself on her Cleveland roots and rustbelt work ethic. She owned her first company, a candy store and ice cream parlor, at the age of 17 before heading off for college. She subsequently built a successful career in SEO and marketing, and has headed up SEO at several companies. In 2009, she partnered with Nick Grant to build lead-gen-based websites, but in the fall of 2010, the business pivoted to an entirely new model: infographic design. In the years since, as CEO of Killer Infographics she has helped the company become an industry leader, driving visual communication campaigns for nonprofits and Fortune500 clients including Microsoft, Boeing, Adobe, Nikon, Starbucks, the National Endowment for the Arts, the United Nations, and more.

More posts by Amy Balliett

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