Improve Conversion Rates with Interactive Content

CMW speaker Amy Balliett on interactive infographics

It’s that time of year again: the country’s premier content marketing strategy conference is just around the corner. And on Sept. 3, you can learn everything you need to know about interactive content from infographics to microsites from the nation’s top visual communication expert, Killer Visual Strategies CEO Amy Balliett. 

Balliett will host a 4-hour, in-depth workshop, “How to Achieve a 70% Conversion Rate Using Interactive Content,” at Content Marketing World 2019. The conference will be held at the Huntington Convention Center in Cleveland Ohio Sept. 3–6. 

Balliett’s session will offer up key strategies for producing and deploying interactive content that’s both valuable and shareable. It’s designed for intermediate- and advanced-level marketers who are ready to take the next step and deliver the cutting-edge content that today’s consumers crave. 

Let’s take a deeper look at what workshop attendees can expect. 

Amy Balliett: A Content Marketing Strategy Expert 

Balliett has been interested in visual content since she earned her film degree as an undergraduate. But she’s also a marketer by trade. She built a successful career working in digital marketing and SEO at several organizations, and it was this experience that ultimately led her back to visual content. 

She knew that infographics and other types of visuals were necessary for any successful marketing effort. So when she founded her own company in 2009, she started producing infographics to promote it. That’s when people started to approach her, asking for her to design infographics for their marketing efforts. And that’s also when her business model pivoted entirely. 

In 2010, she founded Killer Infographics, a visual communication startup based in Seattle. Two years later, the company had already expanded its service offerings to include other visual content, such as motion graphics. 

Now, nearly a decade later, Balliett’s company — now named Killer Visual Strategies — is producing a broad variety of visual content for its clients. Interactive designs, widgets, calculators, and more are among the most in-demand content that Killer produces. 

Curious what visual communication can do for you?

An Interactive Infographics Crash Course

It’s easy to understand why interactive content is in such high demand. It boasts a 70% conversion rate and 81% of marketers say interactive content is better at grabbing consumers’ attention than static content, according to the Content Marketing Institute. 

So what will you learn in Balliett’s workshop at CMWorld? Take a look at Balliett’s May 2019 #CMWorld Twitter chat on how to generate leads with visual content to get a sense of the depth of her knowledge on the topic. 

Attendees will walk away with an in-depth knowledge of different kinds of interactive content and when to use them. They’ll also learn about common pitfalls when producing and promoting interactive infographics. 

Workshop participants will also learn about the visual communication and design best practices that should inform every piece of visual content they produce. They’ll find out how to apply these practices across a variety of interactive tools.  The session will take place 1–4 p.m. on Sept. 3. Learn more about the workshop here.

Erin McCoy

Author Erin McCoy

Erin McCoy is director of content marketing and public relations at Killer Visual Strategies. She earned her BA in Spanish with minors in French and Russian, and holds 2 master’s degrees from the University of Washington: an MFA in creative writing and an MA in Hispanic literature. She has won nearly 2 dozen awards in photojournalism, and has dedicated those skills to boosting Killer’s brand recognition and thought leadership in visual communication. Since Erin took on her marketing/PR role, Killer has been named a member of the Inc. 5000 for 4 years in a row; has been featured in such publications as Inc., Forbes, Mashable, and the Huffington Post; and has been invited to present at such conferences as SXSW and SMX Advanced.

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