Remember those “choose-your-own-adventure” books when you were a kid? The paperback series, published by Bantam Books (now part of Random House), would boast on the covers: “You’re the star of the story!” Such a concept — coming from a series that was popular in the 1980s and ’90s — might feel surprisingly fresh to the countless marketers who know that personalized content is more essential than ever. And as Killer Infographics’ latest ebook explains, interactive design has proven to be the solution, time and again.
“Personalizing the Customer Journey: How to Produce Interactive Content That Makes People Click” explores how marketers are using interactive infographics and content to reach their audiences. It also takes a deep dive into 4 of the most common types of interactive design and explains how and when to use them. The ebook, published today, can be downloaded from the Killer site for free from the link above.
Why Is Interactive Design Effective?
Today’s consumers don’t respond to one-size-fits-all content — a report from SmarterHQ found that 72% of all consumers only engage when marketing messages are personalized to them. People want to feel like a part of the story you’re telling, and they want to be able to co-create the message.
It’s no surprise, then, that the type of marketing content that’s best at personalization is also incredibly effective: interactive content boasts a 70% conversion rate.
Essential Types of Interactive Design
Because of these numbers, countless brands are deploying interactive design in a variety of ways. Here are just a few of the types of interactive content you can deploy:
- Interactive infographics and microsites
- Interactive maps
- Annual reports
- Interactive dashboards
- Widgets and quizzes
You can check out the examples above for some inspiration on how to make your next marketing campaign more engaging. And to learn about the most effective types of interactivity and how to use them effectively, remember to check out Killer Infographics’ new ebook on interactive content.