Infographics Fundamentals: Our New Course on Lynda.com

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For years, our team at Killer has been a huge fan of Lynda.com because of the great design courses they provide. Last week, we pivoted from fan to participant with the launch of our first Lynda course: Infographics Fundamentals. This 5-part online class focuses on helping designers understand the basics of infographic design, allowing them to master the art and offer visual communication solutions to their own clients.

The course begins with an explanation of the foundation of visual communication and why this emerging field matters. In the past, the term visual communication referred to all forms of graphic design in a very literal sense: graphics are an alternative communication form that uses visuals. Over the past 5 years a new industry has formed around the term, focused on spreading information and knowledge through design. Some call this visual storytelling, but the basic concept is the same:

Visual communication graphically represents information to efficiently and effectively create meaning. When necessary, limited text is included to explicate the message.

Put another way, when developing successful forms of visual communication, designers must create custom illustrations and other visual tools (graphs, icons) as necessary to explain the information in the best possible ways; they should only use text as a support system, not as the primary means of conveying the information. This matters because visual information is one of today’s fastest modes of communication. It’s been said that our brains are hardwired to comprehend visuals in just 1/10th of a second, and when visuals are paired with short-form text they can increase understanding by 89%. Acknowledging the need for visual communication will help designers make the right choices when faced with their first infographic project.

After diving into the growing need for visual storytelling, we also break down the many types of visual communication including infographics, motion graphics, and interactive content, to name a few. The class explains some best practices around these different mediums before focusing special attention on the rules and process of infographic design. The class includes a downloadable Adobe Illustrator file with an infographic template for students to work through various assignments, as well as examples of each step of the design process.

This class is the first we’ve developed with the team at Lynda, and we look forward to creating many more in the future. Until then, if you’re interested in learning how to design infographics or just want to take a deeper dive into our process, check out Infographics Fundamentals today!

Amy Balliett

Author Amy Balliett

A Cleveland native, Amy Balliett moved to Seattle in 2004 to take in the scenes of the Pacific Northwest for “a few years.” Now with permanent roots in the city, she still prides herself on her Cleveland roots and rustbelt work ethic. She owned her first company, a candy store and ice cream parlor, at the age of 17 before heading off for college. She subsequently built a successful career in SEO and marketing, and has headed up SEO at several companies. In 2009, she partnered with Nick Grant to build lead-gen-based websites, but in the fall of 2010, the business pivoted to an entirely new model: infographic design. In the years since, as CEO of Killer Infographics she has helped the company become an industry leader, driving visual communication campaigns for nonprofits and Fortune500 clients including Microsoft, Boeing, Adobe, Nikon, Starbucks, the National Endowment for the Arts, the United Nations, and more.

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