In the future, video will dominate our means of communicating and delivering content. And by the future, we’re talking about 2019, when—according to Cisco projections — 80% of consumer traffic will be video. It’s a huge number, and if your marketing team isn’t producing video and motion graphics now, you’re way behind the curve already.
There are several reasons to invest in quality videos or motion graphics:
- It increases your audience’s comprehension of your message. In fact, text paired with images boosts comprehension by 89% compared to text-only.
- Your target audience or audiences are already asking for more visual content. Nine out ten buyers say they prefer visual content over other, more traditional formats.
- Incorporating motion graphics into your marketing can give a big boost to your bottom line. Motion graphics increase conversions by 80% on average while helping businesses grow revenue 49% faster.
If you’d like to learn how to implement your own motion graphic strategy, sign up for a free webinar hosted by our CEO, Amy Balliett, on Tuesday, July 31, at 10:30 a.m. PST. She’ll be joined by Killer Infographics Chief Creative Josh Miles.
We’ll start with the basics, talking about the three main types of motion graphics and when you should use each. Then we’ll outline some actionable strategies for creating your own motion graphic and maximizing your return on investment. We’ll also be answering your questions.
This webinar has met with a great deal of positive feedback in the past — so much so that we’re doing it again. We’re looking forward to seeing you then.