The company logo is the most important piece of marketing and branding material for any company. The first interaction a customer has with a company is almost always viewing the brand logo, even if the customer does not realize it. Corporation logos have evolved over time to keep up with market and consumer trends. Designing a brand logo is no cakewalk either; it can take months to find a design that encompasses all the essential elements to the personality of the company.
With all of that said, we ran across an infographic by Tim Delger called “The Hipster Logo Design Guide” and we thought it was awesome! The infographic was even listed as one of Fast Company’s 21 best infographics of 2013. What we liked about The Hipster Design Guide was that Tim followed the essential staples of a logo design: clean, balanced and instantly recognizable. We liked the design so much that we thought we would turn our own logo “hipster” just for the fun of it and show you exactly how we did it.
Here is the guide to how we came up with our own hipster logo. It is recommend that you have a little background with the basics of Adobe Illustrator, but we’ve included pictures with the step-by-step for that little extra guidance. Please also note that this tutorial was created with Illustrator CS6. If you are using CS5 or older, you will run into a couple discrepancies.
Creating Your Badge
1.) Start a new document with the preferences listed below. We could use the logo in a number of print applications so we will go with CMYK for the color mode. Select the units to be in pixels.
2.) Create a new layer in the layers panel. We will name this BG (background). In the BG layer, create a rectangle that will fill the entire artboard and choose a color that will contrast well with your logo. For the sake of brand cohesion we are sticking with Killer Infographics’ famous blue. Lock the BG layer and select layer 1.
3.) Make sure Layer 1 is selected. Select the star tool and click towards the center of the artboard. Set these parameters for the shape:
Radius 1: 145 px
Radius 2: 150 px
4.) Making sure Smart Guides are checked (go to View > Smart Guides), create a circle using the center of your star shape as the starting point. Keeping your circle selected go to the Stroke window and check the box next to Dashed Line. Set the parameters for your Dashed Line to the following:
Dash: 8 pt
Gap: 5 pt
5.) We are going to make two more identical circles stacked on top of each other. Keeping your circle with the Dashed Line stroke selected go to:
Edit > Copy
Edit > Paste in Front
Repeat this step one more time.
Edit > Paste in Front
Make sure to hold down Shift + Alt at the same time, which will keep the circles centered, and scale down the two circles you just created. This is an important step for when we insert typography.
6.) Select the Type on a Path Tool and click towards the top of one of the circles. Type your company motto here. Selecting Type on a Path Tool once again, click towards the bottom of the remaining inner circle. Type the city and state of your headquarters here.
7.) For the text on the bottom it will appear to be upside down. To make this more legible go to:
Type > Type on a Path > Type on a Path Options > check the Flip box.
Adjust the rotation, scale, tracking and font choice until everything is to your liking. You can find some awesome free font options here http://losttype.com/browse/.
8.) Next we will want to create the arrows. Somewhere inside of the star shape create a line using the Pen Tool. Hold down the Shift key to keep your line straight. In the Stroke window select arrowheads that compliment each other. For our example we chose Arrow 18 and Arrow 5.
Select the arrow you created, hold down Shift, and rotate the arrow up 45 degrees.
Similar to what we did with our dashed line we want to copy our arrow and paste in front. After we have two arrows stacked on top of each other hold down Shift once again and rotate your second arrow until you have two arrows that are mirroring each other. Select the two arrows and group them.
Object > Group
9.) Open your align window and select everything you have created on Layer 1 at this point. Making sure you grouped your arrows together, click the option that reads ‘Horizontal Align Center.’ You can find this in the align window, which will create a good foundation for your last few details. Feel free to experiment as much as possible for this step. Keep playing with placement of different elements and text around the arrows to find a good visual balance. This is where you can place your company name, the year you were established or any other vital company information. You can find some relevant icons here http://thenounproject.com/.
We hope that you had a fun time working on this project! Please send us a picture of your design, we love seeing everyone’s unique interpretation on designs.