If you’ve done a quick online search, you know that an infographic design agency has a similar yet distinct set of skills apart from other design agencies. In fact, you may be wondering how to choose the right one. This post will help you find the right agency for your needs.
You don’t want to spend too much time or resources hopping from agency to agency until you finally find the right fit. Maybe you’ve worked with agencies or freelancers before. Or maybe you’ve always relied on your internal design team. But now you want to take your visual communication to the next level. That means you need an agency that can partner with you to create effective, eye-catching, and strategic visual content.
Not sure where to start your search? Check out this step-by-step guide to finding the perfect design agency.
1. Don’t Wait Until the Last Minute
When you’re on the hunt for a design agency, it’s important to give yourself enough time to make a decision. If you wait until the hard deadline for an important piece of visual content is looming, you’ll be tempted to make a rushed decision.
But remember, the ideal agency is one that you can rely on and partner with on future projects. In the long run, it’s worth it to spend a little extra time on your initial search.
2. Define what You Need from an Infographic Design Agency
To evaluate whether a design agency is a good fit for your needs, you have to know what those needs are. Let’s say you’re looking to create an infographic. Do you need expert help writing content that will translate well to an infographic? What about help with researching data that will support your message? If so, then look for an infographic design agency that provides you with a content expert and a design expert.
Then, think about what you need in terms of design expertise. The best infographic designers will give you more than a well-rendered design. They’ll offer you strategic recommendations on how to best tell your story. They’ll create a custom design direction that appeals to your audience. And of course, they’ll deliver a flawless execution of the final design.
The bottom line: know what you need. Unless you have polished content for your infographic ready to go, partner with an infographic design agency that can help you craft a narrative as well as bring it to life visually.
3. Start by Reviewing their Design Portfolio
A strong infographic design agency should have a strong and diverse portfolio. Take some time to browse the potential agency’s work. Are all the elements custom-designed? Does the quality speak appropriately to the brand or brand message? Are the designs polished, engaging, and easy to navigate?
Does their portfolio show versatility? Be on the lookout for assets that are similar to what you need created. If you need a motion graphic, and their portfolio doesn’t include any, they may not be a good fit.
Does their work demonstrate expertise with data visualization? Keep an eye out for common data visualization mistakes. Take note of whether or not their portfolio features a wide variety of data visualizations. If you’re seeing the same techniques over and over, the designer may not understand how to match the right data point to the right type of visual.
Don’t worry, you don’t need to become an expert in data visualization. But you do need to be able to discern which infographic designers you can trust to create something compelling and trustworthy. That means making sure you know the essentials of what makes a great data visualization portfolio.
Lastly, don’t forget to check social media as well. Many design agencies will often share their work on social pages such as Dribbble or Instagram. These pages are also worth checking out as they might provide some insight on the overal quality and breadth of the agency’s capabilities.
4. Consider all of Their Questions
When you make contact with an agency, notice what kinds of questions they ask you. This can actually be a clue that indicates how they will approach the execution of your project. They should be asking you about:
- Background on your company
- Your goal
- Your audience
- Your past experiences with design agencies
If an infographic design agency doesn’t ask these key questions, it may be a telltale sign of future setbacks. If the agency dives straight into production without defining your specific needs first, you’ll have to spend more time course-correcting later.
5. Evaluate Their Strategic Capabilities
When you’re looking for a long-term design partner, you should expect them to deliver a service that goes far beyond design implementation. They should demonstrate a commitment to understanding your goal and your challenges. They should offer recommendations for innovative ways to elevate your concept. And they should be experts in visual strategy.
Whether you need a single infographic or a full campaign, you should be able to rely on your agency to guide your brand to the most effective design and distribution. That’s what sets an exceptional infographic design agency apart.