Creating a winning user experience—also known as user-centered design—is a great way to secure long term clients, new customers, and casual web visitors. When designing a user experience, you want to create not only a visually rewarding interaction, but an emotionally rewarding interaction as well. You can have a beautiful product, but if the experience is sloppy, slow, or frustrating, your product will not delight your users.
In this post we’ll talk with Vishwas, our awesome UX Development Intern, to learn more about winning UX design.
Q: What is User Experience Design?
A: User Experience Design is a process of surveying intended users of a system and applying research about those users. User research reveals their needs and preferences through observations, interviews, and activities that encourage users to express their underlying beliefs about steps toward task-completion. By understanding the human behavior that drives a task, user interfaces can be designed to naturally satisfy users.
Q: What is a typical UX Design process?
A: At the heart of the design process, your UX should always consider your users. Why? 48% of people cite a website’s design as the #1 factor in determining the credibility of a business. A strong UX follows a six-step design process which considers the user at every phase.
Empathize: Conduct research in order to gain knowledge about what your users do, say, think, and feel.
Define: Innovate by combining your research, data, and observations about your users’ problems.
Ideate: Brainstorm a range of crazy, creative ideas that address your users’ needs. Give yourself and your team total freedom when concepting ideas.
Prototype: Build physical representations for a subset of your ideas to understand which components work, and which do not. After gaining feedback on your prototypes, assess your UX for user impact.
Test: Return to your users for feedback. Ask yourself “Does this solution meet users’ needs?” and, “Has it improved how they feel, think, or perform?”
Implement: Put your vision into effect. Ensure that your UX touches the lives of your end users by considering their feedback.
If your design fails to meet user needs at any phase, you should invest time to discover solutions for your UX.
Q: How should I test my UX design? How do I ensure my UX testers will be as similar to the intended users as possible?
A: Depending on the stage of your product, your design can be tested in various ways. It’s important to note, however, that 85% of UX problems can be solved by testing with about 5 users.
With a clear understanding of who the intended users are, you must use screening methods, such as surveys and personal interviews to choose the right test group for the product. Motivate users with incentives for attaining their valuable feedback on your product.
In the preliminary stages, employ simple paper prototypes to test user flow. Testing for flow will restrict user feedback to interactivity, rather than look and feel.
In later stages, opt for a more elaborate prototype to receive feedback on the user interface, usability and task success.
Before releasing your product, consult methods like A/B testing to improve your user experience.
Q: When, if ever, should I consider redesigning my UX?
A: Reconsidering a design can be a complicated process, but it doesn’t always have to be. Measuring these specific factors early on will secure UX design success.
Happiness: Consult your user’s attitudes first. These will be the primary indicator of your design’s success, as they directly correspond with your users.
Engagement: Measure the level of user involvement by analyzing by the frequency, depth, and length of an action.
Adoption: Determine how many users enjoy your product after introducing it to the market.
Retention: By assessing when users start returning to your UX, you’ll understand users who actively use your service.
Task success: Consider traditional metrics that impact your user’s ability to perform any given task of your UX, like search result success, time to upload a photo, or profile creation.
These are only a few points to consider when creating a winning UX design. Always be sure to consult your users to inform your direction. Have a tip for creating a great UX? Feel free to comment below or contact us here.