Visual Storytelling

Visual storytelling uses visual communication to craft a narrative. Visual storytelling examples can be found across all visual media, including infographics, motion graphics, interactive graphics, and other marketing materials. Content employing this approach to narrative is typically meant to educate, but some marketing approaches may also aim to convince the viewer to draw a specific conclusion from the information.

Visual storytelling can also be used in internal content. Examples of visual storytelling for use within your organization include: 

      • Onboarding documents to inform new hires of your brand story and mission.
      • Annual presentations to share a narrative picture of the previous year or a look ahead.
      • Explanatory case studies using elements of visual storytelling to show successes among departments like marketing, finance, sales, and more. 

Check out the articles below to learn the principles of strong visual storytelling. You’ll walk away with actionable strategies for making visual stories a fundamental part of your marketing and human resources content.

illustration of annual report showing open bookAnnual ReportsDesign TipsInfographicsPoster, Brochure, & Print DesignVisual CommunicationVisual Storytelling

The 8 Best Strategies for Designing Annual Reports

Every annual report is a chance to share what sets your company apart. But the way in which companies are choosing to present their reports is changing. Today’s best annual reports incorporate elements of infographic-inspired design, including data visualizations, illustrations, and icons. They lean on visual content to communicate their…
Sheridan Prince
November 5, 2019
Muybridge first movie art of storytellingVirtual Reality Design & MarketingVisual Storytelling

From the Ice Age to Instagram: Visual Storytelling Through the Ages

Visual storytelling is not a new phenomenon. In fact, the types of visual storytelling you see in everything from infographics to social media posts to paintings are more ancient than any other form of nonverbal human communication. Visual storytelling provides our most ancient insights into human culture — insights far older…
Erin McCoy
May 29, 2019