Category

Visual Communication

By definition, visual communication is the practice of graphically representing information to efficiently, effectively create meaning. There are many types of content in the realm of visual communication, with examples including infographics, interactive content, motion graphics, and more. The possibilities are endless. But no matter the medium, all incorporate at least some of the following elements: interactivity, iconography, illustration, supporting text, graphs, data visualization, and animation.

Which type of visual communication is right for your company or campaign depends on the goal(s) you’d like to achieve. It also depends on your target audience. Ask your creative content partner for recommendations.

Examples of where visual communication can be used include conferences and trade shows, websites, social media posts, office presentations and meetings, and so much more.  That’s why, today, the definition of content marketing success includes visual communication. So when updating your content strategy, make sure your organization isn’t left behind. Explore the articles below to learn how to implement visual communication across your organization. 

Visual Minute Week 7: Greg Storey

With over 20 years of digital design experience spanning a myriad of industries, IBM’s Design Practice Lead Greg Storey is a walking encyclopedia when it comes to applications of visual communication. We were fortunate enough to steal some of Greg’s time at this year’s SXSW and pick his brain on the role visual content plays in attention economics. Hear what Greg has to say above and stay up-to-date on the full Visual Minute series.  

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Visual Minute Week 6: Marshall Kirkpatrick

Marshall Kirkpatrick, co-founder of Little Bird, knows a thing or two about what it takes to develop a memorable online presence. He was kind enough to sit down with us to share his expertise and thoughts on how visual content can open up new meaning and accessibility for audiences in this week’s Visual Minute. Don’t forget to follow the full Visual Minute series as we interview a new influencer each week!    

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Visual Minute Week 5: Brian Fanzo

Change evangelist and master of all things social media, Brian Fanzo, joins us in this week’s Visual Minute. Having built a successful career around helping people and businesses connect with audiences through technology, Brian provides a unique perspective on visual communication’s role in providing authentic experiences. Hear what Brian has to say and stay up-to-date on the full Visual Minute series here.

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Visual Minute Week 4: Guy Kawasaki

Having spent the past few decades as a serial brand ambassador, author and globe trotting speaker, Guy Kawasaki has become a wealth of knowledge in the fields of marketing, innovation and entrepreneurship. In recent years, he has added Chief Evangelist of Canva, an online graphic design tool, and board of trustees of the Wikimedia Foundation to his resume. This is why we thought it necessary to trap Guy in a corner and get his thoughts on the importance…

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Visual Minute Week 3: Dennis Keeley

While attending SXSW this year, my Creative Director and I attended a session entitled “The Rise of the Visual Strategist.” Led by Dennis Keeley and Peter Krogh, this was by far one of the most interesting sessions on the Interactive track. Both Keeley and Krogh are experts in the world of visual content and discussed how visual language has become the expected mode of communication among younger generations. Given their experience, I met up with them after…

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Visual Minute Week 2: Lance Ulanoff

Lance Ulanoff is the former Editor-in-Chief of PCMag and the current Chief Correspondent of Mashable. We caught up with him at this year’s SXSW to talk about visual communication. As tech expert and Mashable Chief Correspondent, Lance comes across a great deal of visual media on a regular basis. Because of this, we felt that he was one of the best people to ask “What makes visual content worth paying attention to?” Checkout his answer…

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Introducing The Visual Minute: A Video Series About Visual Content

What makes visual content worth paying attention to? Take a moment to think about this question. Both online and offline, we live in a world where visual communication is not only the fastest method of connecting with an audience, but also the most preferred. Now more than ever, producing great visual content is a must for brands seeking to build relationships with their customers. But what makes visual content great in the first place? Why…

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Infographics Fundamentals: Our New Course on Lynda.com

For years, our team at Killer has been a huge fan of Lynda.com because of the great design courses they provide. Last week, we pivoted from fan to participant with the launch of our first Lynda course: Infographics Fundamentals. This 5-part online class focuses on helping designers understand the basics of infographic design, allowing them to master the art and offer visual communication solutions to their own clients. The course begins with an explanation of the foundation of…

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The Value of Motion Graphics

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  Motion graphic, explainer video, animated infographic—whatever the name, these short, animated videos are frequently found on landing pages and in email campaigns, ranging in quality from amateur to elegant. A quick Google search reveals the Internet is stocked with data supporting the value of video — how it increases engagement, boosts conversions, and drives social and search traffic. With the proliferation of video in digital marketing initiatives, it’s clear marketers have taken these studies…

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Visual Strategy: How to Improve Your Website’s UX

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“Web design is DEAD.” “All websites look the same.” “Apps killed the web.” If you’ve kept your ear to web design trends this past year, you may have heard some of these harsh sentiments. We’d like to discuss some of the reasons why these sentiments aren’t true, and how they are negatively affecting the current state of web design and development. Principles of Web Design Web design isn’t dead, and thankfully others agree. It’s easy…

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Why Simple Design Works

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  Does simplicity in design work? Look no further than the design and marketing of iPods and Ikea manuals for evidence of its success. How is it achieved? The execution depends on the thing being created and what purpose it will serve. After all, design encompasses everything from flat pieces like posters and web pages to complex creations like architecture and UI design. But the focus in this post will be on things that live…

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Design Like the Pros: 5 Shortcuts to Improve Your Graphic Design Skills

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As designers, we’re always on the lookout for ways to streamline our design process — more time actually designing, less time clicking around. Here are a few handy tricks that will help even advanced designers get things done more efficiently. Incorporating these shortcuts into your work may seem awkward at first, but the couple of minutes it takes to memorize them is worth all the time you’ll save in the future. Design Shortcut 1: Setting…

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Common Graphic Design Mistakes

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Even the most seasoned designers are prone to the occasional rookie mistake. While we can’t show everything to look out for here (it’d be more of a book than a blog post!), take a look at this “greatest hits” list of mistakes as a reminder that you’re not the only one who’s made some regrettable design choices. Jumping Into Design Without a Plan When designers don’t map out their actions, it’s like trying to build…

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March Madness: a Look into Logos and Visual Communication

The time is upon us. All around the country basketball fans are eagerly placing bets and filling out their brackets. The heat behind old school rivalries, not to mention regional rivalries, is at an all-time high. Even though March Madness is primarily a sporting event, there’s something fun for everyone…  yes, even for design geeks. Sports fans everywhere proudly show their support by wearing the colors of their favorite teams (talk about brand loyalty). But beyond the colors and…

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