Category

Visual Communication

By definition, visual communication is the practice of graphically representing information to efficiently, effectively create meaning. There are many types of content in the realm of visual communication, with examples including infographics, interactive content, motion graphics, and more. The possibilities are endless. But no matter the medium, all incorporate at least some of the following elements:

Interactivity

Iconography

Illustration

Supporting text

Graphs

Data visualization

Animation

Which type of visual communication is right for your company or campaign depends on the goal(s) you’d like to achieve. It also depends on your target audience. Ask your creative content partner for recommendations.

Examples of where visual communication can be used include conferences and trade shows, websites, social media posts, office presentations and meetings, and so much more.  That’s why, today, the definition of content marketing success includes visual communication. So when updating your content strategy, make sure your organization isn’t left behind. Explore the articles below to learn how to implement visual communication across your organization. 

illustration of annual report showing open bookAnnual ReportsDesign TipsInfographicsPoster, Brochure, & Print DesignVisual CommunicationVisual Storytelling

The 8 Best Strategies for Designing Annual Reports

Every annual report is a chance to share what sets your company apart. But the way in which companies are choosing to present their reports is changing. Today’s best annual reports incorporate elements of infographic-inspired design, including data visualizations, illustrations, and icons. They lean on visual content to communicate their…
Sheridan Prince
November 5, 2019
illustrated desktop scene showing webinar and visual campaign elementsKiller Visual Strategies News & UpdatesVisual CampaignsVisual Communication

Upcoming Webinar: Visual Campaign and Visual Communication Strategies for Beginners

What’s the difference between a collection of visual content and a visual campaign? The former can be achieved without a solid plan in place. But the latter is only achieved when your marketing team is versed in essential visual communication strategies, and applies those best practices toward the creation of…
Sheridan Prince
September 23, 2019
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Upcoming Webinar: How to Make Visual Communication Part of Your Content Strategy

Breaking into the world of visual communication isn’t always easy. If you don’t have a trusted partner or team, prioritizing quantity over quality is an easy trap for your content strategy to fall into. After all, isn’t low-quality visual content better than none at all? Actually, we don’t think so.…
Lucy Todd
June 13, 2019
Motion Graphics Visual Communication MarketingAugmented RealityContent Marketing StrategyVideo MarketingVirtual Reality Design & MarketingVisual Communication

6 Video Marketing Strategies for a Visual World

We’re surrounded by quick and easy ways to produce and share video content. The “story” features on Instagram, Snapchat, and Facebook are used by individuals and businesses alike to share snippets of their day. In fact, stories have become an integral part of many businesses' video marketing strategies. A 2018…
Lucy Todd
March 26, 2019
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The Visual-First Method: New eBook on How to Deploy Visual Content Across Your Organization

You already know that visual content is hugely engaging in a marketing context. Audiences can’t get enough of videos, interactive experiences, GIFs, and more, and marketers who have committed to producing more high-quality visual content have consistently seen a boost in shares, follows, leads, and conversions. But since consumers respond…
Erin McCoy
March 12, 2019
Complexities Clean Simple Communication DesignKiller Visual Strategies News & UpdatesVisual CommunicationVisual Communication Strategies

Communication Design: The Complexity of Simplicity

Complexity can be beautiful. The layers of an orchestral symphony, the delicate structure of a Victorian building, and the construction of a multi-course feast all require incredible nuance to achieve. But the time and effort required for seemingly “simpler” versions of these things — an understated melody, a minimalist home,…
Lucy Todd
October 23, 2018
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Imposter! Is Your Infographic Really an Infographic?

Looking at all the search results for the term “infographic,” you could find yourself believing that anything with color, text, and icons or illustrations is an infographic. You couldn’t be blamed for it, either — just look at how many there are, all claiming the term! We’re here to help…
Lucy Todd
September 20, 2018
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Visual Communication: The Future of Content Marketing

For anyone who’s ever needed to sell someone on the merits of visual communication — or wondered about the value of using it themselves — we’ve created an all-in-one resource to answer your questions with facts: a new microsite! “Visual Communication: The Future of Content Marketing” was created to share…
Lucy Todd
January 24, 2018
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Infographics for Social Change

Visual communication has been around for centuries — millennia, even, from cave paintings to hieroglyphics to today’s infographics. But how did infographics as we know them take shape? Many forms of infographic and data visualization emerged in the nineteenth century, as print and proliferation techniques developed. These pieces often were…
Abi Pollokoff
November 16, 2017