Visual Campaigns

Today, any brand’s overall marketing strategy must include planning for visual content and campaigns. A visual communication campaign may adhere to organization-wide brand guidelines, or it may branch out to explore variations on this style in the form of a visual language. That way, it can align more closely with the goals of that unique campaign. 

A visual language is a set of guidelines that define overall visual strategy for a unique marketing campaign. It can include colors, fonts, illustration and icon styles, and sometimes voice and tone best practices. This campaign could be designed to promote a new product or service. It could draw attention to a special event. Or it could relate to an initiative that should be somewhat distinguishable from your overall brand. This allows you to focus on the specific goals and audience of that initiative, which may be different from your organization’s targets.

Every organization’s visual content strategy is unique — and the same holds true for individual campaigns. Explore the articles below to discover ideas and inspiration for your next visual campaign. 

illustrated desktop scene showing webinar and visual campaign elementsKiller Visual Strategies News & UpdatesVisual CampaignsVisual Communication

Upcoming Webinar: Visual Campaign and Visual Communication Strategies for Beginners

What’s the difference between a collection of visual content and a visual campaign? The former can be achieved without a solid plan in place. But the latter is only achieved when your marketing team is versed in essential visual communication strategies, and applies those best practices toward the creation of…
Sheridan Prince
September 23, 2019
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What Is Visual Strategy, and Why Do You Need It?

With our recent name-change here at Killer Visual Strategies, you might be wondering what we mean by “visual strategy.” Put simply, it’s the thoughtful and skillful application of key visual communication tenets to solve communication challenges. For our purposes, visual strategy encompasses the creative and analytic decisions that inform any visual…
Josh Miles
August 20, 2019
Visual Campaigns vs Marketing CampaignsContent Marketing StrategyKiller Visual Strategies News & UpdatesVisual CampaignsVisual Marketing Strategy

Visual Campaign or Marketing Campaign? Defining the Difference

Marketing campaigns are as timeless, and as broad in definition, as marketing itself. Marketing campaigns may be transmitted by TV and radio, or not. They may be data-heavy, or not. They may incorporate visuals, or not. Whether or not your marketing campaign shares common traits with others, in order to…
Lucy Todd
November 27, 2018