To put it simply, all marketing initiatives are in place to achieve goals for your brand. Typically, the end goal is to sell your product or service. This can be...
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Do you struggle to communicate the value of your business to potential customers? Is the process of using your product or service difficult to grasp at first? Perhaps your offerings...
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Videos and motion graphics are among the most effective types of marketing content used today—after all, every marketer dreams of developing a viral video. But if you’re struggling with a...
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At home most of the time, glued to our computers and phones during work hours and off hours alike, what are we likely to be doing? Scrolling through social media,...
Read MoreWhether your audiences are surfing Instagram Stories or watching their favorite YouTube channels, video is one of the most compelling ways to engage them. In fact, it seems that more...
Read MoreAny marketer or internal comms professional worth their salt knows that not only do audiences prefer video, they often demand it. After all, video already accounts for a vast majority...
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The number of marketers who ranked video as important to their marketing strategies has increased by 18% over the past 5 years. That’s no small feat, especially since 95% of...
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Video is an incredibly powerful medium for sharing your message with your audience. But you probably already knew that. After all, 87% of businesses now use video as a marketing...
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GIFs have become a staple vehicle for memes and funny online content. (To get specific, many platforms actually work with the .mp4 file format rather than .gif, but any shortform...
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Whether you’re creating your first motion graphic or looking for new ways to elevate your video marketing output, it’s not easy to know which design decisions will set your motion...
Read MoreIn 2018, 77% of marketers planned to increase their use of video. And it’s no secret why. Cisco predicts video traffic will be 82% of all IP traffic by 2022!...
Read MoreCisco has predicted that 80% of all web traffic will be video by 2020. That’s a lot of video! Yet this impressive figure doesn’t reveal whether those videos and motion...
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We’re surrounded by quick and easy ways to produce and share video content. The “story” features on Instagram, Snapchat, and Facebook are used by individuals and businesses alike to share...
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Making a good impression on your landing page happens within just a matter of seconds — or milliseconds, according to Ion Interactive, which reports that this happens in just 1/20th...
Read MoreOne year from now, according to Cisco’s projections, 80% of all consumer web traffic will be video. But many organizations aren’t ready for the video era. Video marketing strategies at...
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Are you seeing higher bounce rates on your home page than you’d like? Are your customers starting down the sales funnel but repeatedly stopping short of converting? If you’re not...
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In the future, video will dominate our means of communicating and delivering content. And by the future, we’re talking about 2019, when—according to Cisco projections — 80% of consumer traffic...
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Video today comprises more than just a night out at the movies or a YouTube cat video binge (though both of those things can be rewarding!). Businesses are increasingly using...
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In our increasingly digital world, it’s no surprise that online attention spans are short. Motion graphics, different than traditional video, offer attention-grabbing methods for connecting with audiences. But how do...
Read MoreMotion graphics are exploding in popularity on the web — which means that a lot of marketers are integrating motion graphics into their online campaigns for the first time. But what are the best strategies for online marketing using motion graphics? We asked one of our regular clients, Jeffery Dempsey of Carrington College, to offer his insights based on his most recent project — a motion graphic that outlines the history of vaccines and explains…
