Online Motion Graphic & Video Marketing for Business

Illustration of computer showing a play button for animated video or motion graphics surrounded by data visualization elements

5 Ways Motion Graphic Design Can Transform Your Live-Action Video

Video is an incredibly powerful medium for sharing your message with your audience. But you probably already knew that. After all, 87% of businesses now use video as a marketing tool. When it comes time to work on their next marketing video, though, brands often don’t know where to start.…

Kameron WalshJanuary 15, 2020

Illustration of desktop computer showing icons related to motion graphics

Content Marketing Strategy Killer Visual Strategies News & Updates Motion Graphics Video Marketing

How to Harness the Power of GIFs in Your Visual Content Strategy

GIFs have become a staple vehicle for memes and funny online content. (To get specific, many platforms actually work with the .mp4 file format rather than .gif, but any shortform video is commonly referred to as a GIF, regardless of file format). But their strengths extend further than looping scenes…

Eric TraJanuary 8, 2020

Design Tips Motion Graphics Video Marketing

6 Ways to Create a Dynamic Motion Graphic

Whether you’re creating your first motion graphic or looking for new ways to elevate your video marketing output, it’s not easy to know which design decisions will set your motion graphic up for high engagement and measurable success. After all, the right elements and techniques can take your motion graphic…

Sheridan PrinceNovember 13, 2019

Motion Graphics Video Marketing

3 Reasons Motion Graphics Fail to Engage

In 2018, 77% of marketers planned to increase their use of video. And it’s no secret why. Cisco predicts video traffic will be 82% of all IP traffic by 2022! But you can't guarantee success by creating an animated video. Not every designer is versed in best practices for motion…

Lucy ToddSeptember 19, 2019

Group of illustrations about motion graphics and animated infographic video

Motion Graphics Video Marketing Visual Communication

4 Ways to Make Your Motion Graphics More Dynamic

Cisco has predicted that 80% of all web traffic will be video by 2020. That’s a lot of video! Yet this impressive figure doesn’t reveal whether those videos and motion graphics are really being watched with attention, from beginning to end. What's more, we can’t infer from this stat alone whether…

Lucy ToddSeptember 6, 2019

Motion Graphics Visual Communication Marketing

Augmented Reality Content Marketing Strategy Video Marketing Virtual Reality Design & Marketing Visual Communication

6 Video Marketing Strategies for a Visual World

We’re surrounded by quick and easy ways to produce and share video content. The “story” features on Instagram, Snapchat, and Facebook are used by individuals and businesses alike to share snippets of their day. In fact, stories have become an integral part of many businesses' video marketing strategies. A 2018…

Lucy ToddMarch 26, 2019

Interactive Content Video Marketing

5 Strategies for Developing a Winning Landing Page

Making a good impression on your landing page happens within just a matter of seconds — or milliseconds, according to Ion Interactive, which reports that this happens in just 1/20th of a second. The problem is, you can make a bad impression just as quickly. What’s the difference between a…

Erin McCoyJanuary 29, 2019

Augmented Reality Content Marketing Strategy Video Marketing Virtual Reality Design & Marketing

3 Video Marketing Strategies for 2019

One year from now, according to Cisco’s projections, 80% of all consumer web traffic will be video. But many organizations aren’t ready for the video era. Video marketing strategies at many companies are lagging behind, with too much focus still being placed on text and static images. While visual content…

Erin McCoyJanuary 17, 2019

Content Marketing Strategy Motion Graphics Video Marketing

4 Types of Home Page Video

Are you seeing higher bounce rates on your home page than you’d like? Are your customers starting down the sales funnel but repeatedly stopping short of converting? If you’re not seeing the engagement you would like on your website, any number of factors can be at play. Our recommendation? If…

Erin McCoyNovember 21, 2018

Content Creation Strategy Content Marketing Strategy Video Marketing

Increase Your Conversion Rate by 86%

In the future, video will dominate our means of communicating and delivering content. And by the future, we’re talking about 2019, when—according to Cisco projections — 80% of consumer traffic will be video. It’s a huge number, and if your marketing team isn’t producing video and motion graphics now, you’re…

Eric TraJuly 26, 2018

Killer Visual Strategies News & Updates Motion Graphics Video Marketing Visual Communication Visual Marketing Strategy

4 Video Marketing Trends for 2017

Video today comprises more than just a night out at the movies or a YouTube cat video binge (though both of those things can be rewarding!). Businesses are increasingly using video to advance their marketing strategies, targeting pre-established audiences while reaching out to new ones. Different kinds (and lengths) of…

Abi PollokoffFebruary 10, 2017

Content Marketing Strategy Motion Graphics Video Marketing

Measuring the ROI of Motion Graphics

In our increasingly digital world, it’s no surprise that online attention spans are short. Motion graphics, different than traditional video, offer attention-grabbing methods for connecting with audiences. But how do you know whether or not your motion graphic is succeeding? In this post, we’ll talk with Josh Miles, our Creative…

Matthew PritchardJanuary 13, 2017

Motion Graphics Video Marketing Visual Marketing Strategy

Strategies for Marketing Your Motion Graphic

Motion graphics are exploding in popularity on the web — which means that a lot of marketers are integrating motion graphics into their online campaigns for the first time. But what are the best strategies for online marketing using motion graphics? We asked one of our regular clients, Jeffery Dempsey…

killerinfoApril 28, 2014