Category

Video Marketing

With about 80% of all web traffic predicted to be video views in 2020, strong online video marketing strategies are a must for your business. But just any video isn’t enough. In order to achieve maximum engagement and returns, your motion graphic or video design must be optimized for its goals, audience, and platform. 

To ensure your video reaches the right people, plan for the correct orientation (vertical for many apps, but horizontal still reigns on desktop!), design style (know your audience, and your brand), voiceover, length, and launch strategy. Do this well, and a boost in conversion rates may follow! For details on these online video marketing strategies for your business, explore the articles on this page.

Motion Graphics Visual Communication MarketingAugmented RealityContent Marketing StrategyVideo MarketingVirtual Reality Design & MarketingVisual Communication

6 Video Marketing Strategies for a Visual World

We’re surrounded by quick and easy ways to produce and share video content. The “story” features on Instagram, Snapchat, and Facebook are used by individuals and businesses alike to share snippets of their day. In fact, stories have become an integral part of many businesses' video marketing strategies. A 2018…
Lucy Todd
March 26, 2019
Killer Infographics 4 Video Marketing Trends for 2017Killer Visual Strategies News & UpdatesMotion GraphicsVideo MarketingVisual CommunicationVisual Marketing Strategy

4 Video Marketing Trends for 2017

Video today comprises more than just a night out at the movies or a YouTube cat video binge (though both of those things can be rewarding!). Businesses are increasingly using video to advance their marketing strategies, targeting pre-established audiences while reaching out to new ones. Different kinds (and lengths) of…
Abi Pollokoff
February 10, 2017