Category

Branding, Rebranding, & Brand Development

Whether you’re rebranding your company or building your brand for the first time, there are a lot of factors to consider. Should you work with a creative brand identity design agency? Is your internal design team familiar enough with logo design and brand development best practices to do it in-house? And what will truly speak to and connect with your target audience? 

None of these questions have easy answers. When it comes to branding, your decisions should be based on data-driven customer insights and clearly defined goals. That’s because it can be hard to anticipate how your customers will react to a given color palette, illustration style, or photography treatment. 

Check out the articles below to learn more about branding, rebranding, and everything in between. Discover how your target demographic’s age determines the visual mediums they prefer to interact with. Learn the science and psychology of color. And gain practical insights so you can put that knowledge to work. 

If you have more questions about building your brand, a visual strategy agency can help. This kind of agency specializes in brand design and development that’s data-driven and insights-powered, so that each element of your brand is built with your audience and goals in mind.