Motion Graphics

Whether you want to break down information clearly in an explainer video, promote a new product, or offer your audience some inspiration, motion graphics are incredibly effective tools for connecting with potential customers. Combining animation with elements like short-form text, an original score, and sound design allows motion graphic designers to tell impactful stories. 

But there are many things to consider when planning a successful motion graphic. Your goals, your audience, and the potential use cases for your video can help determine length and animation style. It can also affect whether your video should include a voiceover, an original score, or live-action footage. 

The articles below are designed to offer inspiration and to help you ask and answer key questions around the planning, production, and animation of your motion graphic. That way, you can — in collaboration with designers and your project team — create an impactful motion graphic for your audience, whether for internal use or as part of your content marketing strategy.