Category

Motion Graphics

Whether you want to break down information clearly in an explainer video, promote a new product, or offer your audience some inspiration, motion graphics are incredibly effective tools for connecting with potential customers. Combining animation with elements like short-form text, an original score, and sound design allows motion graphic designers to tell impactful stories. 

But there are many things to consider when planning a successful motion graphic. Your goals, your audience, and the potential use cases for your video can help determine length and animation style. It can also affect whether your video should include a voiceover, an original score, or live-action footage. 

The articles below are designed to offer inspiration and to help you ask and answer key questions around the planning, production, and animation of your motion graphic. That way, you can — in collaboration with designers and your project team — create an impactful motion graphic for your audience, whether for internal use or as part of your content marketing strategy.

Behind the Scenes: GeekWire Motion Graphic

Geekwire Seattle

One of our favorite projects every year is the introductory motion graphic for the GeekWire Awards, one of the most exciting annual startup events in Seattle. Working with GeekWire gives us the opportunity to explore new concepts and unique styles of illustration and animation—culminating with the opportunity to see our work on the extraordinary 33′ x 60′ HD LED screen in the EMP’s Sky Church. The 2013 opening motion graphic, “Adventures of a Startup Kid,”…

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Strategies for Marketing Your Motion Graphic

Motion graphics are exploding in popularity on the web — which means that a lot of marketers are integrating motion graphics into their online campaigns for the first time. But what are the best strategies for online marketing using motion graphics? We asked one of our regular clients, Jeffery Dempsey of Carrington College, to offer his insights based on his most recent project — a motion graphic that outlines the history of vaccines and explains…

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