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Visual Marketing Strategy

For organizations across all industries, of all sizes, and with all goals, a unified visual marketing strategy that applies to everything you produce — from video to social media assets — can help guide your brand to accomplish its goals. It ensures that all materials remain on-brand. It also plans for any variations or departures on that approach for campaigns and events that require their own look and feel. You may develop unique visual languages for initiatives like those. 

Every marketing strategy will look different, so it’s important to work with a qualified partner who knows how to assess the merits and distinctive qualities of your brand, using that information to build a strategy to complement your goals. 

A strong visual marketing campaign will leverage a defined visual strategy to ensure that all the content you produce caters to your specific audience. You may choose to include video as part of your marketing strategy. You might include social assets and infographics for a static component. You may also incorporate ebooks to share thought leadership, annual reports and data visualization to disclose your successes and opportunities for growth, and much more. No matter how your campaign is structured, a visual strategy ensures that all your content has a consistent look and feel.

The approach you choose should be as unique as your organization, so don’t rush the process. Learn more about visual marketing strategy in these posts:

Eric Tra
In Visual Marketing Strategy

Understanding Infographics: A Look at Static, Interactive, and Motion Design

Infographic_icons_header_image

From infographics to motion graphics to interactive web experiences, there are many ways to use visual content to connect with your target audience. But with so many solutions available, choosing one can be a daunting task. This article will examine three common visual communication formats to help you determine which solution best fits your needs and budget. Static Infographics Infographics are perfect for distilling data into information-driven narratives. Infographics can come in many different sizes and…

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Amy Balliett
In Content Marketing Strategy, Visual Marketing Strategy

3 Ways to Learn at Conferences Beyond the Sessions

CharlieSMXAdvanced

Each year, online marketers from around the world descend on Seattle for a 2-day, intensive conference and networking event called SMXAdvanced. SMX, which stands for Search Marketing Expo, is the industry’s leading educational event filled with sessions focused on different levels of expertise. The Seattle event targets seasoned online marketers who are hoping to take their skills to the next level by attending sessions hosted by industry leaders such as Rand Fishkin, Danny Sullivan, Bruce Clay, and more….

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Eric Tra
In Content Marketing Strategy, Visual Marketing Strategy

How to Get More Out of Your Infographics with an Evergreen Strategy

Evergreen Infographic

Creating a consistent stream of content that resonates with both your business and the interests of your target audience is the most important part of any successful content strategy. Infographics, blog posts, white papers, and social posts help keep your company current and in the forefront of potential consumers’ minds, but, like many things in the digital age, relevant topics can quickly become old news. A popular solution is “evergreen” content. What is evergreen content?…

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Eric Tra
In Visual Communication, Visual Marketing Strategy

March Madness: a Look into Logos and Visual Communication

The time is upon us. All around the country basketball fans are eagerly placing bets and filling out their brackets. The heat behind old school rivalries, not to mention regional rivalries, is at an all-time high. Even though March Madness is primarily a sporting event, there’s something fun for everyone…  yes, even for design geeks. Sports fans everywhere proudly show their support by wearing the colors of their favorite teams (talk about brand loyalty). But beyond the colors and…

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Eric Tra
In Content Marketing Strategy, , Visual Marketing Strategy

Shark Week: 3 Killer Tips for Content Marketing

Shark_Week_Infographic

It’s that time of the year again, folks. Shark Week is here! Fans all around will be tuning in for all the carnage and slow-mo reels of one of the deep’s most terrifying beasts. Likewise, it is no surprise that this is a highly anticipated event for many businesses as well. Many brands will be getting ready to take a bite out of the fun while also boosting brand engagement at the same time. Because social…

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Charlie Holbert
In Content Marketing Strategy, Visual Marketing Strategy

Using the Right Hashtag

Hashtag_Use

The secret is out, folks – hashtags get results. Whether you’re a business professional attempting to build brand recognition or just the average Joe with an affinity toward silly cat photos, the hashtag has completely changed the way we communicate across nearly all media. They help muffle the noise produced by hundreds-of-millions ofactive social media users and, from a business/marketing perspective, have opened up a direct link between the brand and the consumer. So, what…

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Killer Visual Strategies Team
In Motion Graphics, Video Marketing, Visual Marketing Strategy

Strategies for Marketing Your Motion Graphic

Motion graphics are exploding in popularity on the web — which means that a lot of marketers are integrating motion graphics into their online campaigns for the first time. But what are the best strategies for online marketing using motion graphics? We asked one of our regular clients, Jeffery Dempsey of Carrington College, to offer his insights based on his most recent project — a motion graphic that outlines the history of vaccines and explains…

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Eric Tra
In Visual Marketing Strategy

Where to Share: 7 Ways to Share Your Infographic with the World

Seth_Godin_vs_Guy_Kawasaki

Whether you’re trying to spread the word on an exciting new project or share your insights on an important social issue, an infographic can help — as long as you know the most effective ways to share it. At Killer Infographics, we’ve created thousands of viral infographics in just a few years. Here’s what we’ve learned about how to ensure your infographic gets the attention it deserves. 1. Share on social media If you’re not…

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Eric Tra
In Visual Marketing Strategy

5 Ways to Build a Link-Worthy Infographic

Dreamworks_Infographic

Do you share advertisements on your personal Facebook page, or tweet links to whitepapers? Come on, let’s be honest: Even if you’re a marketer by trade, when you’re off the clock advertisements are rarely something you go out of your way to share with friends and family. But that doesn’t mean that when you’re on the clock, there’s no way to make your message link-worthy. You don’t just want to grab their attention — you…

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