Visual Marketing Strategy

For organizations across all industries, of all sizes, and with all goals, a unified visual marketing strategy that applies to everything you produce — from video to social media assets — can help guide your brand to accomplish its goals. It ensures that all materials remain on-brand. It also plans for any variations or departures on that approach for campaigns and events that require their own look and feel. You may develop unique visual languages for initiatives like those. 

Every marketing strategy will look different, so it’s important to work with a qualified partner who knows how to assess the merits and distinctive qualities of your brand, using that information to build a strategy to complement your goals. 

A strong visual marketing campaign will leverage a defined visual strategy to ensure that all the content you produce caters to your specific audience. You may choose to include video as part of your marketing strategy. You might include social assets and infographics for a static component. You may also incorporate ebooks to share thought leadership, annual reports and data visualization to disclose your successes and opportunities for growth, and much more. No matter how your campaign is structured, a visual strategy ensures that all your content has a consistent look and feel.

The approach you choose should be as unique as your organization, so don’t rush the process. Learn more about visual marketing strategy in these posts:

Understanding Infographics: A Look at Static, Interactive, and Motion Design


From infographics to motion graphics to interactive web experiences, there are many ways to use visual content to connect with your target audience. But with so many solutions available, choosing one can be a daunting task. This article will examine three common visual communication formats to help you determine which solution best fits your needs and budget. Static Infographics Infographics are perfect for distilling data into information-driven narratives. Infographics can come in many different sizes and…

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3 Ways to Learn at Conferences Beyond the Sessions


Each year, online marketers from around the world descend on Seattle for a 2-day, intensive conference and networking event called SMXAdvanced. SMX, which stands for Search Marketing Expo, is the industry’s leading educational event filled with sessions focused on different levels of expertise. The Seattle event targets seasoned online marketers who are hoping to take their skills to the next level by attending sessions hosted by industry leaders such as Rand Fishkin, Danny Sullivan, Bruce Clay, and more….

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