Visual Marketing Strategy

For organizations across all industries, of all sizes, and with all goals, a unified visual marketing strategy that applies to everything you produce — from video to social media assets — can help guide your brand to accomplish its goals. It ensures that all materials remain on-brand. It also plans for any variations or departures on that approach for campaigns and events that require their own look and feel. You may develop unique visual languages for initiatives like those. 

Every marketing strategy will look different, so it’s important to work with a qualified partner who knows how to assess the merits and distinctive qualities of your brand, using that information to build a strategy to complement your goals. 

A strong visual marketing campaign will leverage a defined visual strategy to ensure that all the content you produce caters to your specific audience. You may choose to include video as part of your marketing strategy. You might include social assets and infographics for a static component. You may also incorporate ebooks to share thought leadership, annual reports and data visualization to disclose your successes and opportunities for growth, and much more. No matter how your campaign is structured, a visual strategy ensures that all your content has a consistent look and feel.

The approach you choose should be as unique as your organization, so don’t rush the process. Learn more about visual marketing strategy in these posts:

Tom Bernthal and Gareth Schweitzer Kelton GlobalAudience Insights & StrategyCompany Culture & TeambuildingKiller Visual Strategies News & UpdatesVisual Marketing Strategy

Kelton Global Co-Founders Discuss Their Approach to Brand Strategy

In January, Killer Infographics announced our new partnership with Kelton Global, the best insights engine in the business. This collaboration has expanded the services that we can offer to our clients. Now, Killer’s clients have access to Kelton’s data-driven analytics and insights. Killer Infographics and Kelton will work in tandem to…
Erin McCoy
June 11, 2019
Visual Campaigns vs Marketing CampaignsContent Marketing StrategyKiller Visual Strategies News & UpdatesVisual CampaignsVisual Marketing Strategy

Visual Campaign or Marketing Campaign? Defining the Difference

Marketing campaigns are as timeless, and as broad in definition, as marketing itself. Marketing campaigns may be transmitted by TV and radio, or not. They may be data-heavy, or not. They may incorporate visuals, or not. Whether or not your marketing campaign shares common traits with others, in order to…
Lucy Todd
November 27, 2018
Imposter Infographic Data VisualizationContent Marketing StrategyInfographicsKiller Visual Strategies News & UpdatesVisual CommunicationVisual Marketing Strategy

Imposter! Is Your Infographic Really an Infographic?

Looking at all the search results for the term “infographic,” you could find yourself believing that anything with color, text, and icons or illustrations is an infographic. You couldn’t be blamed for it, either — just look at how many there are, all claiming the term! We’re here to help…
Lucy Todd
September 20, 2018
Killer Infographics 4 Video Marketing Trends for 2017Killer Visual Strategies News & UpdatesMotion GraphicsVideo MarketingVisual CommunicationVisual Marketing Strategy

4 Video Marketing Trends for 2017

Video today comprises more than just a night out at the movies or a YouTube cat video binge (though both of those things can be rewarding!). Businesses are increasingly using video to advance their marketing strategies, targeting pre-established audiences while reaching out to new ones. Different kinds (and lengths) of…
Abi Pollokoff
February 10, 2017
3 rules of data visualization headerDesign TipsVisual Marketing Strategy

Three Rules of Data Visualization

3 Rules of Data Visualization We’re always engaging with the wider community of information and visual design, sharing our work with other designers and agencies and doing everything we can to stay fresh. We’ve learned that not all data visualization is created equal. Information design requires a very specific skill…
Josh Miles
November 10, 2016
Dreamworks_InfographicVisual Marketing Strategy

5 Ways to Build a Link-Worthy Infographic

Do you share advertisements on your personal Facebook page, or tweet links to whitepapers? Come on, let’s be honest: Even if you’re a marketer by trade, when you’re off the clock advertisements are rarely something you go out of your way to share with friends and family. But that doesn’t…
Eric Tra
May 8, 2013