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Killer Visual Strategies News & Updates

Killer Visual Strategies (formerly Killer Infographics) is a Seattle-based visual communication agency. We produce creative content for the Visual Generation — members of Generations Y and Z, who are visual natives and expect high-quality visual content from brands. Our team members regularly host webinars, attend and present at conferences, release ebooks, and share what we’ve learned since Killer was founded in 2010. This page features news and updates about what we’ve been working on, and what we’re proud of.

Here you’ll see what the Killer team does daily — building visual strategies, infographics, motion graphics, presentations, ebooks, and so much more. Whether you’ve worked with a visual communication agency before or are simply curious about what we do, everything you need to know is in the posts below. 

Illustrations of the tools of an infograpic designer: ideas, pens, paintbrushes, computer screen, notebook, and moreDesign TipsInfographicsKiller Employee SpotlightKiller Visual Strategies News & Updates

Crafting the Perfect Infographic: Designer Q&A

What does it take to create an infographic that’s aesthetically pleasing, factually sound, and engaging enough for viewers to walk away having learned something? The answer is complex. Developing the “perfect” infographic for your brand’s unique needs generally requires the help of a specialized design agency — and from marketing…
Lucy Todd
October 10, 2019
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Upcoming Webinar: Visual Campaign and Visual Communication Strategies for Beginners

What’s the difference between a collection of visual content and a visual campaign? The former can be achieved without a solid plan in place. But the latter is only achieved when your marketing team is versed in essential visual communication strategies, and applies those best practices toward the creation of…
Sheridan Prince
September 23, 2019
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How to Build an Authentic Brand Strategy that Electrifies Your Customers

There are many considerations to think about when defining a brand strategy that speaks to your target customers. This post by Nicole Brandell at Kelton shares some helpful steps and examples that will help your company build a successful, authentic brand strategy that connects and engages. Consumers today not only…
Eric Tra
September 11, 2019
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New eBook: A Guide to Marketing Success from Leading Visual Communication Design Company

Today Killer Visual Strategies released a new ebook designed to help marketers develop a visual language for their next campaign. “Visual Language for Marketers: 2 Steps to Higher Campaign Engagement” offers insights from real visual communication designers, experts in everything from social-media micronarratives to motion graphics to interactive infographics. Your…
Erin McCoy
August 19, 2019
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Upcoming Webinar Explains How Motion Graphics Can Increase Your Conversion Rates

Ready to learn about a highly effective tool for increasing conversion rates? In an upcoming webinar, Killer Visual Strategies CEO Amy Balliett and Chief Creative Officer Josh Miles will share essential strategies for producing successful, shareable motion graphics.  “Increase Your Conversion Rates by 80% with Motion Graphics” will take place…
Sheridan Prince
July 23, 2019
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Upcoming Webinar: How to Make Visual Communication Part of Your Content Strategy

Breaking into the world of visual communication isn’t always easy. If you don’t have a trusted partner or team, prioritizing quantity over quality is an easy trap for your content strategy to fall into. After all, isn’t low-quality visual content better than none at all? Actually, we don’t think so.…
Lucy Todd
June 13, 2019
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Kelton Global Co-Founders Discuss Their Approach to Brand Strategy

In January, Killer Infographics announced our new partnership with Kelton Global, the best insights engine in the business. This collaboration has expanded the services that we can offer to our clients. Now, Killer’s clients have access to Kelton’s data-driven analytics and insights. Killer Infographics and Kelton will work in tandem to…
Erin McCoy
June 11, 2019
Data Visualization in Marketing IndustryContent Creation StrategyContent Marketing StrategyData VisualizationData Visualization in IndustryDesign TipsKiller Visual Strategies News & Updates

3 Ways the Most Successful Marketers Use Data Visualization

If you’re a digital marketer, you probably can’t live without Google Analytics. It helps you crunch huge amounts of data in a way that makes it meaningful — that helps you analyze your marketing strategy and make improvements where necessary. How does it achieve such a feat? The answer is…
Erin McCoy
December 18, 2018
Visual Campaigns vs Marketing CampaignsContent Marketing StrategyKiller Visual Strategies News & UpdatesVisual CampaignsVisual Marketing Strategy

Visual Campaign or Marketing Campaign? Defining the Difference

Marketing campaigns are as timeless, and as broad in definition, as marketing itself. Marketing campaigns may be transmitted by TV and radio, or not. They may be data-heavy, or not. They may incorporate visuals, or not. Whether or not your marketing campaign shares common traits with others, in order to…
Lucy Todd
November 27, 2018
Complexities Clean Simple Communication DesignKiller Visual Strategies News & UpdatesVisual CommunicationVisual Communication Strategies

Communication Design: The Complexity of Simplicity

Complexity can be beautiful. The layers of an orchestral symphony, the delicate structure of a Victorian building, and the construction of a multi-course feast all require incredible nuance to achieve. But the time and effort required for seemingly “simpler” versions of these things — an understated melody, a minimalist home,…
Lucy Todd
October 23, 2018
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Imposter! Is Your Infographic Really an Infographic?

Looking at all the search results for the term “infographic,” you could find yourself believing that anything with color, text, and icons or illustrations is an infographic. You couldn’t be blamed for it, either — just look at how many there are, all claiming the term! We’re here to help…
Lucy Todd
September 20, 2018
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Visual Communication: The Future of Content Marketing

For anyone who’s ever needed to sell someone on the merits of visual communication — or wondered about the value of using it themselves — we’ve created an all-in-one resource to answer your questions with facts: a new microsite! “Visual Communication: The Future of Content Marketing” was created to share…
Lucy Todd
January 24, 2018
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Infographics for Social Change

Visual communication has been around for centuries — millennia, even, from cave paintings to hieroglyphics to today’s infographics. But how did infographics as we know them take shape? Many forms of infographic and data visualization emerged in the nineteenth century, as print and proliferation techniques developed. These pieces often were…
Abi Pollokoff
November 16, 2017
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Data Visualization Best Practices with Amy Balliett

Course description: Media and marketing efforts often rely on data visualizations to quickly prove a point. Successful data visualization helps clarify information by giving an overview of the implications of your research. But poorly designed visualizations can be misleading. Whether it's choosing the wrong charts or graphs, misinterpreting the data, or…
Eric Tra
August 8, 2017