Category

Interactive Content

Do you have a lot of detailed information to communicate? Want to customize the user experience? Or maybe you need a microsite for a new initiative? Or is it all of the above? Whatever the case, interactive content can help. In fact, successful interactive collateral has a conversion rate of 70%. Interactive sites and widgets allow users to explore at their own pace, creating a personalized journey that empowers them to only dive into the information that they really want to learn more about. 

Explore the articles below to discover the many ways you can make this type of content a part of your marketing and internal communication strategy. From online quizzes to visual training to interactive dashboard designs, there are a wealth of options at your disposal. 

Interactive content isn’t limited simply to sites and widgets. Maps, ebooks, reports and more can all be made interactive! It all depends on your goals and the audience you’re trying to reach. See what type of interactive experience can meet — and exceed — your business needs.