Infographics

Beautiful, well-made infographics have been — and remain — one of the most robust visual communication mediums of the past decade. In fact, they used to be our main product offering at Killer Visual Strategies, and for years, our company name was Killer Infographics. (That changed in June of 2019, with the announcement of our new company name.) While we’ve expanded our capabilities over the years to include a myriad of other types of visual content, including motion graphics and interactive design, infographics are still a huge part of what we do. 

But what exactly is an infographic? It might seem simple, but the term often gets misused. They are a type of visual communication that distills information clearly and effectively. Strong designs include concise text to visualize content in a way that audiences can understand quickly. The goal is to give them something that’s truly engaging — not a reading assignment. This boosts engagement and drives more conversions for companies that invest in custom solutions. When done correctly, infographics can help tell a story or communicate data in an effortless way — all without sacrificing beautiful design.

Infographics can combine illustrations, icons, and data visualizations. They can be designed for print or web, and they can be long-scroll or just a single page. The possibilities are truly endless. But every infographic design should be unique to the goals of your specific project.