Beautiful, well-made infographics have been — and remain — one of the most robust visual communication mediums of the past decade. In fact, they used to be our main product offering at Killer Visual Strategies, and for years, our company name was Killer Infographics. (That changed in June of 2019, with the announcement of our new company name.) While we’ve expanded our capabilities over the years to include a myriad of other types of visual content, including motion graphics and interactive design, infographics are still a huge part of what we do. 

But what exactly is an infographic? It might seem simple, but the term often gets misused. They are a type of visual communication that distills information clearly and effectively. Strong designs include concise text to visualize content in a way that audiences can understand quickly. The goal is to give them something that’s truly engaging — not a reading assignment. This boosts engagement and drives more conversions for companies that invest in custom solutions. When done correctly, infographics can help tell a story or communicate data in an effortless way — all without sacrificing beautiful design.

Infographics can combine illustrations, icons, and data visualizations. They can be designed for print or web, and they can be long-scroll or just a single page. The possibilities are truly endless. But every infographic design should be unique to the goals of your specific project. 

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The 8 Best Strategies for Designing Annual Reports

Every annual report is a chance to share what sets your company apart. But the way in which companies are choosing to present their reports is changing. Today’s best annual reports incorporate elements of infographic-inspired design, including data visualizations, illustrations, and icons. They lean on visual content to communicate their…
Sheridan Prince
November 5, 2019
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Imposter! Is Your Infographic Really an Infographic?

Looking at all the search results for the term “infographic,” you could find yourself believing that anything with color, text, and icons or illustrations is an infographic. You couldn’t be blamed for it, either — just look at how many there are, all claiming the term! We’re here to help…
Lucy Todd
September 20, 2018
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Infographics for Social Change

Visual communication has been around for centuries — millennia, even, from cave paintings to hieroglyphics to today’s infographics. But how did infographics as we know them take shape? Many forms of infographic and data visualization emerged in the nineteenth century, as print and proliferation techniques developed. These pieces often were…
Abi Pollokoff
November 16, 2017
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Understanding Design Flow

Effective visual communication relays information using a variety of different techniques. Besides integrating content with your design, it’s key that your design elements — including illustrations, icons or symbols, and typography — also work together to create seamless, easily digestible visualizations of data and ideas. By using design flow to guide…
Abi Pollokoff
November 14, 2016
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Infographic Layout: What Works, What Doesn’t

Across the board, infographics have gone from buzzword to viral, valuable marketing tool. There are many different types of infographics, but several dos and don’ts consistently hold true. Effective infographic design utilizes dynamic eye flow, and clear points of focus, and engaging data visualization where appropriate, in order to teach…
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Understanding the Design Process

Having a great design experience takes effort from two sides: the agency or designer needs to know their process and be able to communicate their choices, while the client needs to be open to that communication and a willing participant in the process. To create a truly unique and successful…
Savy Bergeron
March 21, 2016
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The Value of Infographics

The Value of Infographics You’ve probably already seen countless images across the web that define themselves as infographics, even if you haven’t noticed them. They could be anything from an annual report with a colorful border and icons to an illustrated scene overlaid with bullet points. However, a select few…
Lucy Todd
December 9, 2015
Content Creation StrategyInfographics

3 Tips for Finding Credible Content

Both research papers and infographics usually begin by introducing your topic, leading into a thesis, then supporting that thesis with verifiable information. In both cases, while a weak introduction or thesis can always be improved, a lack of solid information usually means you need to start over. Since we research…
Lucy Todd
March 11, 2015
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The Data Behind Deflategate

Click to Enlarge As a company based in Seattle (and true Seahawks fans), we'd be lying if we said that we weren't following the Patriots' Deflategate controversy closely. Just two weeks ago, this seemed to us like a random accusation that wouldn't play out in the media for too long,…
January 29, 2015