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eBook Design

eBooks offer a fantastic way to share industry expertise and thought leadership. An ebook can be part of your content marketing efforts, or an internal asset used for training or other company-specific needs. Whatever its application, the design of your ebook is just as important as the information it contains. In fact, without a quality design, viewers may not pay attention to or remember the info at all.

eBook design should take into account your brand guidelines — or visual language, if they’re aligned with a particular campaign. It should prioritize information hierarchy, balancing form and function to clearly deliver your message. You might even consider alternate mediums, like an interactive ebook

And remember: to achieve your content marketing goals, your ebook must communicate efficiently and effectively about a topic your target audience cares about. A quality ebook design can achieve this. Just make sure the content is just as compelling as the visual elements — that way, they’ll work in tandem to give your audience a reason to engage. 

Explore the articles below to learn more about how to design an ebook that’s both beautiful and informative.

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New eBook: A Guide to Marketing Success from Leading Visual Communication Design Company

Today Killer Visual Strategies released a new ebook designed to help marketers develop a visual language for their next campaign. “Visual Language for Marketers: 2 Steps to Higher Campaign Engagement” offers insights from real visual communication designers, experts in everything from social-media micronarratives to motion graphics to interactive infographics. Your…
Erin McCoy
August 19, 2019
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The Visual-First Method: New eBook on How to Deploy Visual Content Across Your Organization

You already know that visual content is hugely engaging in a marketing context. Audiences can’t get enough of videos, interactive experiences, GIFs, and more, and marketers who have committed to producing more high-quality visual content have consistently seen a boost in shares, follows, leads, and conversions. But since consumers respond…
Erin McCoy
March 12, 2019