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Design Tips

Visual communication and infographic design is a specific category of expertise. While graphic designers can be generalists and know a bit about everything, visual communication designers are specifically educated in data and information visualization

For example, infographic design requires knowledge of some generalist best practices such as layout, typography, color palettes, and more. However, it also requires knowing what type of chart or graph to use for a certain data set, and how to implement it properly. Designers must also be able to assess a company, its industry, its unique goals, and the type of information it’s trying to communicate, then pick an appropriate design approach that unifies all of this knowledge. 

The best visual communication design incorporates all these best practices and more. Yet surprisingly few examples of visual marketing content actually follow these best practices. The web is saturated with infographic designs, but the range in quality is vast. That’s why it’s essential to know the tenets of strong visual communication so that you can produce the best marketing content possible for your company.

The Value of Motion Graphics

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  Motion graphic, explainer video, animated infographic—whatever the name, these short, animated videos are frequently found on landing pages and in email campaigns, ranging in quality from amateur to elegant. A quick Google search reveals the Internet is stocked with data supporting the value of video — how it increases engagement, boosts conversions, and drives social and search traffic. With the proliferation of video in digital marketing initiatives, it’s clear marketers have taken these studies…

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Visual Strategy: How to Improve Your Website’s UX

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“Web design is DEAD.” “All websites look the same.” “Apps killed the web.” If you’ve kept your ear to web design trends this past year, you may have heard some of these harsh sentiments. We’d like to discuss some of the reasons why these sentiments aren’t true, and how they are negatively affecting the current state of web design and development. Principles of Web Design Web design isn’t dead, and thankfully others agree. It’s easy…

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Why Simple Design Works

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  Does simplicity in design work? Look no further than the design and marketing of iPods and Ikea manuals for evidence of its success. How is it achieved? The execution depends on the thing being created and what purpose it will serve. After all, design encompasses everything from flat pieces like posters and web pages to complex creations like architecture and UI design. But the focus in this post will be on things that live…

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Design Like the Pros: 5 Shortcuts to Improve Your Graphic Design Skills

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As designers, we’re always on the lookout for ways to streamline our design process — more time actually designing, less time clicking around. Here are a few handy tricks that will help even advanced designers get things done more efficiently. Incorporating these shortcuts into your work may seem awkward at first, but the couple of minutes it takes to memorize them is worth all the time you’ll save in the future. Design Shortcut 1: Setting…

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Common Graphic Design Mistakes

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Even the most seasoned designers are prone to the occasional rookie mistake. While we can’t show everything to look out for here (it’d be more of a book than a blog post!), take a look at this “greatest hits” list of mistakes as a reminder that you’re not the only one who’s made some regrettable design choices. Jumping Into Design Without a Plan When designers don’t map out their actions, it’s like trying to build…

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A Hip Badge Tutorial for Adobe Illustrator CS6

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The company logo is the most important piece of marketing and branding material for any company. The first interaction a customer has with a company is almost always viewing the brand logo, even if the customer does not realize it. Corporation logos have evolved over time to keep up with market and consumer trends. Designing a brand logo is no cakewalk either; it can take months to find a design that encompasses all the essential…

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