Design Tips

Visual communication and infographic design is a specific category of expertise. While graphic designers can be generalists and know a bit about everything, visual communication designers are specifically educated in data and information visualization

For example, infographic design requires knowledge of some generalist best practices such as layout, typography, color palettes, and more. However, it also requires knowing what type of chart or graph to use for a certain data set, and how to implement it properly. Designers must also be able to assess a company, its industry, its unique goals, and the type of information it’s trying to communicate, then pick an appropriate design approach that unifies all of this knowledge. 

The best visual communication design incorporates all these best practices and more. Yet surprisingly few examples of visual marketing content actually follow these best practices. The web is saturated with infographic designs, but the range in quality is vast. That’s why it’s essential to know the tenets of strong visual communication so that you can produce the best marketing content possible for your company.

illustration of annual report showing open bookAnnual ReportsDesign TipsInfographicsPoster, Brochure, & Print DesignVisual CommunicationVisual Storytelling

The 8 Best Strategies for Designing Annual Reports

Every annual report is a chance to share what sets your company apart. But the way in which companies are choosing to present their reports is changing. Today’s best annual reports incorporate elements of infographic-inspired design, including data visualizations, illustrations, and icons. They lean on visual content to communicate their…
Sheridan Prince
November 5, 2019
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New eBook: A Guide to Marketing Success from Leading Visual Communication Design Company

Today Killer Visual Strategies released a new ebook designed to help marketers develop a visual language for their next campaign. “Visual Language for Marketers: 2 Steps to Higher Campaign Engagement” offers insights from real visual communication designers, experts in everything from social-media micronarratives to motion graphics to interactive infographics. Your…
Erin McCoy
August 19, 2019
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3 Ways the Most Successful Marketers Use Data Visualization

If you’re a digital marketer, you probably can’t live without Google Analytics. It helps you crunch huge amounts of data in a way that makes it meaningful — that helps you analyze your marketing strategy and make improvements where necessary. How does it achieve such a feat? The answer is…
Erin McCoy
December 18, 2018
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Motion Graphics and the Art of the Abstract

Motion graphics tell stories: stories of products, of studies, of whatever your business needs. The medium interweaves threads of visual and aural communication to connect with viewers on numerous levels. And in telling these many-textured narratives, motion graphics rely on storytelling techniques to achieve their goals. One such technique is…
Abi Pollokoff
December 7, 2017
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Understanding Design Flow

Effective visual communication relays information using a variety of different techniques. Besides integrating content with your design, it’s key that your design elements — including illustrations, icons or symbols, and typography — also work together to create seamless, easily digestible visualizations of data and ideas. By using design flow to guide…
Abi Pollokoff
November 14, 2016
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Three Rules of Data Visualization

3 Rules of Data Visualization We’re always engaging with the wider community of information and visual design, sharing our work with other designers and agencies and doing everything we can to stay fresh. We’ve learned that not all data visualization is created equal. Information design requires a very specific skill…
Josh Miles
November 10, 2016
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Creating a Winning UX Design

Creating a winning user experience—also known as user-centered design—is a great way to secure long term clients, new customers, and casual web visitors. When designing a user experience, you want to create not only a visually rewarding interaction, but an emotionally rewarding interaction as well. You can have a beautiful…
Matthew Pritchard
September 15, 2016
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4 Things to Consider When Creating an Explainer Video

Generally brief and animated, explainer videos provide viewers with an opportunity to understand your brand and viewpoint through visuals and voiceover. A vital element of inbound marketing, explainer videos serve a purpose beyond just advertising your brand. When aligned with your customers’ interest, explainer videos earn customer attention, increase your…
Matthew Pritchard
August 30, 2016
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Infographic Layout: What Works, What Doesn’t

Across the board, infographics have gone from buzzword to viral, valuable marketing tool. There are many different types of infographics, but several dos and don’ts consistently hold true. Effective infographic design utilizes dynamic eye flow, and clear points of focus, and engaging data visualization where appropriate, in order to teach…
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Understanding the Design Process

Having a great design experience takes effort from two sides: the agency or designer needs to know their process and be able to communicate their choices, while the client needs to be open to that communication and a willing participant in the process. To create a truly unique and successful…
Savy Bergeron
March 21, 2016