Category

Content Marketing Strategy

Content marketing goes well beyond the written word. To achieve success today, businesses and agencies must build a visual content marketing strategy. Whether you’re building content for B2B or B2C communications — or a mix of the two — content marketing must reach today’s audiences where they are. As the Visual Generation grows larger, the importance of quality visual content increases.

Whether you’re working with a visual content marketing agency or just exploring the possibilities, the articles linked below explain how visual content has found a place in every successful content marketing strategy

B2B audiences value the time that visual content marketing saves by helping them glean mission-critical information at a glance. B2C audiences, meanwhile, are inundated with information at every turn and only have eyes for quality. Whoever your content is hoping to reach, make sure your company continues to stand out visually.

The Value of Motion Graphics

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  Motion graphic, explainer video, animated infographic—whatever the name, these short, animated videos are frequently found on landing pages and in email campaigns, ranging in quality from amateur to elegant. A quick Google search reveals the Internet is stocked with data supporting the value of video — how it increases engagement, boosts conversions, and drives social and search traffic. With the proliferation of video in digital marketing initiatives, it’s clear marketers have taken these studies…

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3 Ways to Learn at Conferences Beyond the Sessions

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Each year, online marketers from around the world descend on Seattle for a 2-day, intensive conference and networking event called SMXAdvanced. SMX, which stands for Search Marketing Expo, is the industry’s leading educational event filled with sessions focused on different levels of expertise. The Seattle event targets seasoned online marketers who are hoping to take their skills to the next level by attending sessions hosted by industry leaders such as Rand Fishkin, Danny Sullivan, Bruce Clay, and more….

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How to Get More Out of Your Infographics with an Evergreen Strategy

Evergreen Infographic

Creating a consistent stream of content that resonates with both your business and the interests of your target audience is the most important part of any successful content strategy. Infographics, blog posts, white papers, and social posts help keep your company current and in the forefront of potential consumers’ minds, but, like many things in the digital age, relevant topics can quickly become old news. A popular solution is “evergreen” content. What is evergreen content?…

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Shark Week: 3 Killer Tips for Content Marketing

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It’s that time of the year again, folks. Shark Week is here! Fans all around will be tuning in for all the carnage and slow-mo reels of one of the deep’s most terrifying beasts. Likewise, it is no surprise that this is a highly anticipated event for many businesses as well. Many brands will be getting ready to take a bite out of the fun while also boosting brand engagement at the same time. Because social…

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Using the Right Hashtag

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The secret is out, folks – hashtags get results. Whether you’re a business professional attempting to build brand recognition or just the average Joe with an affinity toward silly cat photos, the hashtag has completely changed the way we communicate across nearly all media. They help muffle the noise produced by hundreds-of-millions ofactive social media users and, from a business/marketing perspective, have opened up a direct link between the brand and the consumer. So, what…

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