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Content Marketing Strategy

Content marketing goes well beyond the written word. To achieve success today, businesses and agencies must build a visual content marketing strategy. Whether you’re building content for B2B or B2C communications — or a mix of the two — content marketing must reach today’s audiences where they are. As the Visual Generation grows larger, the importance of quality visual content increases.

Whether you’re working with a visual content marketing agency or just exploring the possibilities, the articles linked below explain how visual content has found a place in every successful content marketing strategy

B2B audiences value the time that visual content marketing saves by helping them glean mission-critical information at a glance. B2C audiences, meanwhile, are inundated with information at every turn and only have eyes for quality. Whoever your content is hoping to reach, make sure your company continues to stand out visually.

The Value of Motion Graphics

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  Motion graphic, explainer video, animated infographic—whatever the name, these short, animated videos are frequently found on landing pages and in email campaigns, ranging in quality from amateur to elegant. A quick Google search reveals the Internet is stocked with data supporting the value of video — how it increases engagement, boosts conversions, and drives social and search traffic. With the proliferation of video in digital marketing initiatives, it’s clear marketers have taken these studies…

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