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Content Marketing Strategy

Content marketing goes well beyond the written word. To achieve success today, businesses and agencies must build a visual content marketing strategy. Whether you’re building content for B2B or B2C communications — or a mix of the two — content marketing must reach today’s audiences where they are. As the Visual Generation grows larger, the importance of quality visual content increases.

Whether you’re working with a visual content marketing agency or just exploring the possibilities, the articles linked below explain how visual content has found a place in every successful content marketing strategy

B2B audiences value the time that visual content marketing saves by helping them glean mission-critical information at a glance. B2C audiences, meanwhile, are inundated with information at every turn and only have eyes for quality. Whoever your content is hoping to reach, make sure your company continues to stand out visually.

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7 Questions to Ask When Developing a Visual Strategy for Your Marketing Campaign

Visual strategy encompasses the creative and analytic decisions that inform any visual expression of a brand. Developing an effective visual strategy will be essential to the success of your next content marketing campaign, because it will ensure all the visual assets that comprise that campaign remain true to your goals…
Josh Miles
September 24, 2019
Brand strategy blog headerBranding, Rebranding, & Brand DevelopmentContent Marketing StrategyKiller Visual Strategies News & Updates

How to Build an Authentic Brand Strategy that Electrifies Your Customers

There are many considerations to think about when defining a brand strategy that speaks to your target customers. This post by Nicole Brandell at Kelton shares some helpful steps and examples that will help your company build a successful, authentic brand strategy that connects and engages. Consumers today not only…
Eric Tra
September 11, 2019
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New eBook: A Guide to Marketing Success from Leading Visual Communication Design Company

Today Killer Visual Strategies released a new ebook designed to help marketers develop a visual language for their next campaign. “Visual Language for Marketers: 2 Steps to Higher Campaign Engagement” offers insights from real visual communication designers, experts in everything from social-media micronarratives to motion graphics to interactive infographics. Your…
Erin McCoy
August 19, 2019
Motion Graphics Visual Communication MarketingAugmented RealityContent Marketing StrategyVideo MarketingVirtual Reality Design & MarketingVisual Communication

6 Video Marketing Strategies for a Visual World

We’re surrounded by quick and easy ways to produce and share video content. The “story” features on Instagram, Snapchat, and Facebook are used by individuals and businesses alike to share snippets of their day. In fact, stories have become an integral part of many businesses' video marketing strategies. A 2018…
Lucy Todd
March 26, 2019
Data Visualization in Marketing IndustryContent Creation StrategyContent Marketing StrategyData VisualizationData Visualization in IndustryDesign TipsKiller Visual Strategies News & Updates

3 Ways the Most Successful Marketers Use Data Visualization

If you’re a digital marketer, you probably can’t live without Google Analytics. It helps you crunch huge amounts of data in a way that makes it meaningful — that helps you analyze your marketing strategy and make improvements where necessary. How does it achieve such a feat? The answer is…
Erin McCoy
December 18, 2018
Visual Campaigns vs Marketing CampaignsContent Marketing StrategyKiller Visual Strategies News & UpdatesVisual CampaignsVisual Marketing Strategy

Visual Campaign or Marketing Campaign? Defining the Difference

Marketing campaigns are as timeless, and as broad in definition, as marketing itself. Marketing campaigns may be transmitted by TV and radio, or not. They may be data-heavy, or not. They may incorporate visuals, or not. Whether or not your marketing campaign shares common traits with others, in order to…
Lucy Todd
November 27, 2018
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Imposter! Is Your Infographic Really an Infographic?

Looking at all the search results for the term “infographic,” you could find yourself believing that anything with color, text, and icons or illustrations is an infographic. You couldn’t be blamed for it, either — just look at how many there are, all claiming the term! We’re here to help…
Lucy Todd
September 20, 2018