Content Creation Strategy

Content marketing without strategy is arguably just writing. Any organization that produces content — be it social media posts, blog posts, videos, or guest articles — must have key goals, performance indicators, and more to guide their direction. If you don’t have a strategy for content creation, there’s no time like the present.

Maybe you’d like to recruit subject-matter experts for thought leadership pieces. Maybe you know that your target audience prefers short videos over quizzes. Take the insights and data you have, both qualitative and quantitative, and use those to guide your content calendar. 

With a discernible pattern, consistent cadence, and strong brand, your honed content creation strategy should improve engagement and drive brand loyalty.

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