Category

Audience Insights & Strategy

As interactions and touchpoints with our target audiences increase, data-powered marketing has become more essential than ever. It’s not enough to just guess what type of visual content will attract new customers. A strong visual strategy is powered by audience insights and clearly defined goals not only for your business, but for every campaign you launch.

If you’re looking to build a truly targeted visual strategy, you’ve come to the right place. The articles below explain a variety of methods and approaches that will help you learn more about your customers and potential customers. 

In tandem with our new partner, the audience insights experts at Kelton Global, we’ve developed a series of articles that will help your business build a more effective visual strategy for your next campaign. We also look at how to research your industry or sector and understand how your competitors are performing so you can adjust your marketing strategy accordingly. 

Through interviews, guest posts, and more, we share actionable solutions that you can start implementing right away.