Audience Insights & Strategy

As interactions and touchpoints with our target audiences increase, data-powered marketing has become more essential than ever. It’s not enough to just guess what type of visual content will attract new customers. A strong visual strategy is powered by audience insights and clearly defined goals not only for your business, but for every campaign you launch.

If you’re looking to build a truly targeted visual strategy, you’ve come to the right place. The articles below explain a variety of methods and approaches that will help you learn more about your customers and potential customers. 

In tandem with our new partner, the audience insights experts at Kelton Global, we’ve developed a series of articles that will help your business build a more effective visual strategy for your next campaign. We also look at how to research your industry or sector and understand how your competitors are performing so you can adjust your marketing strategy accordingly. 

Through interviews, guest posts, and more, we share actionable solutions that you can start implementing right away. 

Brand strategy blog headerAudience Insights & StrategyBranding, Rebranding, & Brand DevelopmentContent Marketing Strategy

How to Build an Authentic Brand Strategy that Electrifies Your Customers

There are many considerations to think about when defining a brand strategy that speaks to your target customers. This post by Nicole Brandell at Kelton shares some helpful steps and examples that will help your company build a successful, authentic brand strategy that connects and engages. Consumers today not only…
Eric Tra
September 11, 2019
Killer Visual Strategies name-changeAudience Insights & StrategyBranding, Rebranding, & Brand DevelopmentKiller Visual Strategies News & Updates

Killer Infographics Changes Its Name to Killer Visual Strategies

It’s been 9 years since Killer Infographics was founded. During that time, our team has grown from 2 founders to 29 designers, researchers, writers, project managers, animators, and developers. We’ve occupied 6 different offices to accommodate our growth, starting in a Ballard, Seattle, townhouse (if you can count that as…
Erin McCoy
June 18, 2019
Tom Bernthal and Gareth Schweitzer Kelton GlobalAudience Insights & StrategyCompany Culture & TeambuildingKiller Visual Strategies News & UpdatesVisual Marketing Strategy

Kelton Global Co-Founders Discuss Their Approach to Brand Strategy

In January, Killer Infographics announced our new partnership with Kelton Global, the best insights engine in the business. This collaboration has expanded the services that we can offer to our clients. Now, Killer’s clients have access to Kelton’s data-driven analytics and insights. Killer Infographics and Kelton will work in tandem to…
Erin McCoy
June 11, 2019