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Lucy Todd

Illustrations of the tools of an infograpic designer: ideas, pens, paintbrushes, computer screen, notebook, and moreDesign TipsInfographicsKiller Employee SpotlightKiller Visual Strategies News & Updates

Crafting the Perfect Infographic: Designer Q&A

What does it take to create an infographic that’s aesthetically pleasing, factually sound, and engaging enough for viewers to walk away having learned something? The answer is complex. Developing the “perfect” infographic for your brand’s unique needs generally requires the help of a specialized design agency — and from marketing…
Lucy Todd
October 10, 2019
Killer Visual Strategies Webinar PreviewKiller Visual Strategies News & UpdatesVisual CommunicationVisual Communication Strategies

Upcoming Webinar: How to Make Visual Communication Part of Your Content Strategy

Breaking into the world of visual communication isn’t always easy. If you don’t have a trusted partner or team, prioritizing quantity over quality is an easy trap for your content strategy to fall into. After all, isn’t low-quality visual content better than none at all? Actually, we don’t think so.…
Lucy Todd
June 13, 2019
Motion Graphics Visual Communication MarketingAugmented RealityContent Marketing StrategyVideo MarketingVirtual Reality Design & MarketingVisual Communication

6 Video Marketing Strategies for a Visual World

We’re surrounded by quick and easy ways to produce and share video content. The “story” features on Instagram, Snapchat, and Facebook are used by individuals and businesses alike to share snippets of their day. In fact, stories have become an integral part of many businesses' video marketing strategies. A 2018…
Lucy Todd
March 26, 2019
Visual Campaigns vs Marketing CampaignsContent Marketing StrategyKiller Visual Strategies News & UpdatesVisual CampaignsVisual Marketing Strategy

Visual Campaign or Marketing Campaign? Defining the Difference

Marketing campaigns are as timeless, and as broad in definition, as marketing itself. Marketing campaigns may be transmitted by TV and radio, or not. They may be data-heavy, or not. They may incorporate visuals, or not. Whether or not your marketing campaign shares common traits with others, in order to…
Lucy Todd
November 27, 2018
Complexities Clean Simple Communication DesignKiller Visual Strategies News & UpdatesVisual CommunicationVisual Communication Strategies

Communication Design: The Complexity of Simplicity

Complexity can be beautiful. The layers of an orchestral symphony, the delicate structure of a Victorian building, and the construction of a multi-course feast all require incredible nuance to achieve. But the time and effort required for seemingly “simpler” versions of these things — an understated melody, a minimalist home,…
Lucy Todd
October 23, 2018
Imposter Infographic Data VisualizationContent Marketing StrategyInfographicsKiller Visual Strategies News & UpdatesVisual CommunicationVisual Marketing Strategy

Imposter! Is Your Infographic Really an Infographic?

Looking at all the search results for the term “infographic,” you could find yourself believing that anything with color, text, and icons or illustrations is an infographic. You couldn’t be blamed for it, either — just look at how many there are, all claiming the term! We’re here to help…
Lucy Todd
September 20, 2018
content marketingContent Marketing StrategyInteractive ContentKiller Visual Strategies News & UpdatesVisual Communication

Visual Communication: The Future of Content Marketing

For anyone who’s ever needed to sell someone on the merits of visual communication — or wondered about the value of using it themselves — we’ve created an all-in-one resource to answer your questions with facts: a new microsite! “Visual Communication: The Future of Content Marketing” was created to share…
Lucy Todd
January 24, 2018