Visual strategy encompasses the creative and analytic decisions that inform any visual expression of a brand. Developing an effective visual strategy will be essential to the success of your next...
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With our recent name-change here at Killer Visual Strategies, you might be wondering what we mean by “visual strategy.” Put simply, it’s the thoughtful and skillful application of key visual communication...
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The numbers continue to show how motion graphics help brands drive growth. They can increase conversions by 80%, help business grow revenue 49% faster, and connect with your audiences at...
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3 Rules of Data Visualization We’re always engaging with the wider community of information and visual design, sharing our work with other designers and agencies and doing everything we can...
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Motion graphic, explainer video, animated infographic—whatever the name, these short, animated videos are frequently found on landing pages and in email campaigns, ranging in quality from amateur to elegant. A quick Google search reveals the Internet is stocked with data supporting the value of video — how it increases engagement, boosts conversions, and drives social and search traffic. With the proliferation of video in digital marketing initiatives, it’s clear marketers have taken these studies…
Think about your favorite movie of all time. What does it sound like? We’re willing to bet that the soundtrack and the ambient music playing throughout the movie made a huge difference in how you felt from the opening scenes to the closing credits. That’s why it’s no surprise that original music can have a huge impact on how viewers react to a video or motion graphic. Daniel L.K. Caldwell has composed original scores for…
The two-week race was a blur of breakdowns, police encounters, briberies, hospitable Indonesians, collisions, and, above all, adventure. Röta loved to hate us. She broke down every other hour, but we fell in love each time she rose to the occasion, started up, and carried us over mountains, through jungles, and across the country – although, 2,000 km of the race was spent on the back of a truck. The emotions overpowered as we approached…
Christening our ride was the primary objective. “Rot” is German for “red”; “roto,” Spanish for “broken”. Being the terminally ill, red beauty she was, it took but 30 seconds of discussion to agree on calling her “Röta.” I suppose if we were seeking linguistic accuracy, the name should really have been “Röto,” but Röta is a lady and there’s no denying that. I hold the umlaut’s worth as self-evident. We built her a roof rack,…
Employee Spotlight: Get to Know Josh Miles, a Notorious KIG! One year ago, I set off on what was going to be the most ridiculous, dangerous, and exciting month of my life. Here’s part one of a three-part series chronicling the adventure: It only took a few beers before I foolheartedly accepted an offer to flee the States, crab walk across the sands of Bali, and race a moto-rickshaw against some 20 other teams over…
Wednesday night was GeekWire’s annual ping-pong tournament and the Killer team showed up in full force to cheer on our Senior Content Specialist and Digital Producer, Josh Miles, seen here in his trademark ping pong tourney gear! Don’t let his outfit fool you though; Josh’s paddle only graced one table that evening, so the Killer team did not get the comeback we’d been dreaming of since last year’s loss (curses!). But hey, the evening was…
