The way that your brand presents itself to the world has everything to do with the success of your business. Today’s consumers — especially Gen Z, the largest generation at...
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Today’s brands are fluent in a wide variety of visual content, from motion graphics to interactive sites and experiences. So when we talk about infographics, it might at first feel...
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There’s no question that digital marketing disruption is here. To help you navigate, the LRW Group collaborated on a five-part series that tackles the biggest challenges you’ll face during the coming...
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It's been nearly a month since visual communication agency Killer Visual Strategies moved into our South Lake Union office, and the new neighborhood is already exceeding all our expectations. As...
Read MoreMotion graphics, micronarratives, and other types of visual content aren’t just great for posting on your social-media channels and your homepage. More and more businesses are creating this type of...
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Many marketing departments live and die by their brand book. After all, it provides an essential guide to how all your visual assets should look and what they should seek...
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Since 2000, the time we spend online has nearly tripled. Americans now spend 23.6 hours per week on the internet, according to the MIT Technology Review — totaling about one-seventh...
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A stunning 98% of companies use data to drive better customer experiences. But that doesn’t always mean they’re using that data — and corresponding data visualization — in an effective way....
Read MoreA blog is an essential tool for any brand. It’s the place you build your thought leadership, offer value to customers and potential customers, and cultivate your audience’s trust in...
Read MoreMost marketers probably remember the golden age of infographics. About a decade ago, it seemed that every company or design agency out there was using infographics as part of their...
Read MoreEffective data visualization is the primary building block of almost all great infographics. But it’s not the only element an infographic can include. From illustrations and photographs to icons and...
Read MoreWe’re living in a golden age of quality content. This means that consumers can afford to be picky when it comes to deciding what content to pay attention to and...
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The age of visual marketing was in many ways inspired by the infographic, one of the most popular types of visual content over the past decade. But the landscape has...
Read MoreAn essential element of any successful marketing campaign is careful planning. Part of that process is developing a strategy around what types of content you’ll deploy and how. Whether you’re working...
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Maybe you’re a marketer looking for the right visual communication agency. Or maybe you’re one of the many designers today who are looking to build their portfolio in data visualization...
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It’s that time of year again: the country’s premier content marketing strategy conference is just around the corner. And on Sept. 3, you can learn everything you need to know...
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Today Killer Visual Strategies released a new ebook designed to help marketers develop a visual language for their next campaign. “Visual Language for Marketers: 2 Steps to Higher Campaign Engagement”...
Read MoreWhen you’re running a small- or medium-sized business, you might be too busy with everyday operations to stop and take stock of the overall look and feel of your brand....
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Most organizations use their blog as an opportunity to share thought leadership on their product or industry — often in the form of text. And while text has its role...
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Visual communication is about much more than making beautiful designs. It’s about sharing information in a clear, accurate way, whether that involves charts, graphs, illustrations, the careful use of typography,...
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When your marketing campaign — or your brand as a whole — isn’t achieving your goals, the first factor to examine is your visual strategy. Why? Because 94% of first impressions are...
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A lot of exciting collaboration and growth have taken place at Killer Visual Strategies since January of this year, when Killer merged with Kelton Global as a member company of...
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It’s been 9 years since Killer Infographics was founded. During that time, our team has grown from 2 founders to 29 designers, researchers, writers, project managers, animators, and developers. We’ve...
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In January, Killer Infographics announced our new partnership with Kelton Global, the best insights engine in the business. This collaboration has expanded the services that we can offer to our...
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Remember those “choose-your-own-adventure” books when you were a kid? The paperback series, published by Bantam Books (now part of Random House), would boast on the covers: “You’re the star of...
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Visual storytelling is not a new phenomenon. In fact, the types of visual storytelling you see in everything from infographics to social media posts to paintings are more ancient than...
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Just like any content marketing campaign, the most successful visual marketing campaigns require strong planning. That’s because a visual campaign isn’t simply a collection of visual assets. It needs aesthetic...
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Businesses today have access to more data than ever. But many are struggling to make meaning out of that information. Data visualization in infographics, motion graphics, interactive infographics, and other...
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When you’re designing a multimedia campaign, planning is essential. Multimedia visual campaigns involve a broad range of mediums, from motion graphics to social-media micro-narratives to interactive landing pages. Juggling all...
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Nearly 9 in 10 marketers are already sharing visual content. That’s because they know just how much it boosts engagement and returns. But not all marketers have an effective visual...
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Given audiences’ overwhelming preference for visual content over text-based media, every marketing strategy should be a visual marketing strategy. The Content Marketing Institute’s 2019 benchmark report on B2C marketing found...
Read MoreToday’s audiences are more informed than ever about the products they buy and the companies they buy from. That’s why marketing teams have so heartily embraced data-driven content like infographics,...
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Couldn’t make it to Killer CEO Amy Balliett’s SXSW talk this year? An April 16 webinar will give you another chance to learn about the Visual-First Method, a systematic approach...
Read MoreMarketing is a fast-paced profession. Marketers today feel the pressure to produce fresh new content every day without sacrificing quality. The challenge feels all the more daunting in light of...
Read MoreYou already know that visual content is hugely engaging in a marketing context. Audiences can’t get enough of videos, interactive experiences, GIFs, and more, and marketers who have committed to...
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Since 2010, Killer Infographics has had CEO and cofounder Amy Balliett at the helm. So, in honor of International Women’s Day — which takes place every year on March 8...
Read MoreWhen you’re trying to produce content that engages and delights, it’s hard to keep up with consumers’ expectations. It sometimes feels like they’re changing all the time as different types...
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If you haven't already heard the news, Killer Infographics CEO Amy Balliett will be speaking at SXSW for the third year in a row in 2019 in a solo talk...
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Every March, leaders and innovators from around the globe converge on Austin, Texas, for SXSW, one of the world’s most exciting and innovative festivals. Killer Infographics is thrilled to return...
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Our brains process visual content at an incredibly high speed. In fact, by one estimate, visuals communicate information 60,000 times faster than text. On an intuitive level, this actually seems...
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Each design project comes with its own unique set of goals and problems to solve. Creating a motion graphic requires a different approach than designing an interactive microsite. But with...
Read MoreNo marketing campaign today is complete without a wealth of high-quality visual content. That’s because videos, motion graphics, interactive widgets, infographics, and other types of visual media boost engagement and...
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Interactive content is incredibly powerful. It can help us solve problems, make complex calculations, and even learn more about ourselves. And because interactive content personalizes the customer’s interaction with your...
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Making a good impression on your landing page happens within just a matter of seconds — or milliseconds, according to Ion Interactive, which reports that this happens in just 1/20th...
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The more information scientists gather about the world around us, the more unmanageable all that data becomes. That’s why data visualization has become so essential in helping us understand science....
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One year from now, according to Cisco’s projections, 80% of all consumer web traffic will be video. But many organizations aren’t ready for the video era. Video marketing strategies at...
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The best visual communication is powered by data-driven insights. It targets audiences with the help of cutting-edge market research, and achieves goals by translating raw information into digestible, shareable, and...
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If you’re a digital marketer, you probably can’t live without Google Analytics. It helps you crunch huge amounts of data in a way that makes it meaningful — that helps...
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Whether you’re presenting your yearly milestones to stakeholders or sharing your accomplishments with your boss and colleagues, the quality of your annual report can say a lot about you as...
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Remember Google Glass? In 2012, Google unveiled a revolutionary piece of wearable technology that would allow users to see the world around them... but enhanced. Users could browse the internet,...
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