You know it’s time to take your branded video content to the next level. Maybe you’re not getting the engagement you were hoping for. Maybe stock footage isn’t really capturing...
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Marketing a small business requires a unique skillset. You need to be able to create compelling content with a small team, and often, a small budget. But as challenging as...
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In the COVID-19 era, audiences are living in digital spaces more than ever. This narrows the playing field for brands who are competing for their attention. In this overcrowded space,...
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Killer Visual Strategies CEO and founder Amy Balliett celebrated the launch of her first book this week. Entitled Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using...
Read MoreSelf-quarantining remains very much a reality for many — if not most — of your audiences. And as you’ve probably noticed, this new reality has made it more important than ever...
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On June 30, Killer Visual Strategies will launch a new webinar series aimed at marketing and communications professionals. The Strategic Content Summit will feature leaders and innovators in marketing strategy...
Read MoreKnowing the basics of visual communication design isn’t just important for designers. Today’s brands must produce high-quality content that does double duty — delivering accurate information in a compelling way...
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The classic design company has been around for a long time, but the visual communication agency is a relatively new development. And when you’re looking for a creative content partner,...
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This story was originally published on the Kelton Global blog. In the last fifteen years or so, print publications have scrambled to reinvent themselves and create content for the digital...
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The infographic revolution may have arrived a decade ago, but today’s brands are still using infographics to achieve their marketing and internal communications goals. In fact, much of the visual...
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When we founded Killer Visual Strategies in 2010, we were a small team with a big dream. Now, 10 years later, we’re still a small team — but we’ve proved...
Read MoreLearning how to work with a fully remote team comes with unique challenges for every organization. Some may have already been working at least part of the time remotely. Others,...
Read MoreNo matter what industry you’re in, working in marketing or sales in the era of COVID-19 is no simple task. Not only is the ever-changing news cycle hopelessly distracting —...
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The vast majority of all web traffic is dedicated to video, making it one of the most powerful modes of communication today. But just as this medium grows ever more...
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The way that your brand presents itself to the world has everything to do with the success of your business. Today’s consumers — especially Gen Z, the largest generation at...
Read MoreThere’s no question that digital marketing disruption is here. To help you navigate, the LRW Group collaborated on a five-part series that tackles the biggest challenges you’ll face during the coming...
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It's been nearly a month since visual communication agency Killer Visual Strategies moved into our South Lake Union office, and the new neighborhood is already exceeding all our expectations. As...
Read MoreMotion graphics, micronarratives, and other types of visual content aren’t just great for posting on your social-media channels and your homepage. More and more businesses are creating this type of...
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Many marketing departments live and die by their brand book. After all, it provides an essential guide to how all your visual assets should look and what they should seek...
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A stunning 98% of companies use data to drive better customer experiences. But that doesn’t always mean they’re using that data — and corresponding data visualization — in an effective way....
Read MoreA blog is an essential tool for any brand. It’s the place you build your thought leadership, offer value to customers and potential customers, and cultivate your audience’s trust in...
Read MoreMost marketers probably remember the golden age of infographics. About a decade ago, it seemed that every company or design agency out there was using infographics as part of their...
Read MoreEffective data visualization is the primary building block of almost all great infographics. But it’s not the only element an infographic can include. From illustrations and photographs to icons and...
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We’re living in a golden age of quality content. This means that consumers can afford to be picky when it comes to deciding what content to pay attention to and...
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The age of visual marketing was in many ways inspired by the infographic, one of the most popular types of visual content over the past decade. But the landscape has...
Read MoreAn essential element of any successful marketing campaign is careful planning. Part of that process is developing a strategy around what types of content you’ll deploy and how. Whether you’re working...
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Maybe you’re a marketer looking for the right visual communication agency. Or maybe you’re one of the many designers today who are looking to build their portfolio in data visualization...
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It’s that time of year again: the country’s premier content marketing strategy conference is just around the corner. And on Sept. 3, you can learn everything you need to know...
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Today Killer Visual Strategies released a new ebook designed to help marketers develop a visual language for their next campaign. “Visual Language for Marketers: 2 Steps to Higher Campaign Engagement”...
Read MoreWhen you’re running a small- or medium-sized business, you might be too busy with everyday operations to stop and take stock of the overall look and feel of your brand....
Read MoreMost organizations use their blog as an opportunity to share thought leadership on their product or industry — often in the form of text. And while text has its role...
Read MoreVisual communication is about much more than making beautiful designs. It’s about sharing information in a clear, accurate way, whether that involves charts, graphs, illustrations, the careful use of typography,...
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When your marketing campaign — or your brand as a whole — isn’t achieving your goals, the first factor to examine is your visual strategy. Why? Because 94% of first impressions are...
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A lot of exciting collaboration and growth have taken place at Killer Visual Strategies since January of this year, when Killer merged with Kelton Global as a member company of...
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It’s been 9 years since Killer Infographics was founded. During that time, our team has grown from 2 founders to 29 designers, researchers, writers, project managers, animators, and developers. We’ve...
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In January, Killer Infographics announced our new partnership with Kelton Global, the best insights engine in the business. This collaboration has expanded the services that we can offer to our...
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Remember those “choose-your-own-adventure” books when you were a kid? The paperback series, published by Bantam Books (now part of Random House), would boast on the covers: “You’re the star of...
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Visual storytelling is not a new phenomenon. In fact, the types of visual storytelling you see in everything from infographics to social media posts to paintings are more ancient than...
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Just like any content marketing campaign, the most successful visual marketing campaigns require strong planning. That’s because a visual campaign isn’t simply a collection of visual assets. It needs aesthetic...
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Businesses today have access to more data than ever. But many are struggling to make meaning out of that information. Data visualization in infographics, motion graphics, interactive infographics, and other...
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When you’re designing a multimedia campaign, planning is essential. Multimedia visual campaigns involve a broad range of mediums, from motion graphics to social-media micro-narratives to interactive landing pages. Juggling all...
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Nearly 9 in 10 marketers are already sharing visual content. That’s because they know just how much it boosts engagement and returns. But not all marketers have an effective visual...
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Given audiences’ overwhelming preference for visual content over text-based media, every marketing strategy should be a visual marketing strategy. The Content Marketing Institute’s 2019 benchmark report on B2C marketing found...
Read MoreToday’s audiences are more informed than ever about the products they buy and the companies they buy from. That’s why marketing teams have so heartily embraced data-driven content like infographics,...
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Couldn’t make it to Killer CEO Amy Balliett’s SXSW talk this year? An April 16 webinar will give you another chance to learn about the Visual-First Method, a systematic approach...
Read MoreMarketing is a fast-paced profession. Marketers today feel the pressure to produce fresh new content every day without sacrificing quality. The challenge feels all the more daunting in light of...
Read MoreYou already know that visual content is hugely engaging in a marketing context. Audiences can’t get enough of videos, interactive experiences, GIFs, and more, and marketers who have committed to...
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Since 2010, Killer Infographics has had CEO and cofounder Amy Balliett at the helm. So, in honor of International Women’s Day — which takes place every year on March 8...
Read MoreWhen you’re trying to produce content that engages and delights, it’s hard to keep up with consumers’ expectations. It sometimes feels like they’re changing all the time as different types...
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If you haven't already heard the news, Killer Infographics CEO Amy Balliett will be speaking at SXSW for the third year in a row in 2019 in a solo talk...
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