When businesses design their customer retention strategies, they often think, first and foremost, in terms of conversations and human connection. After all, core to any company’s success is treating your...
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A content marketing strategy isn’t just something you set and forget. It’s a good idea to sit down at the beginning of each year and assess what worked and what...
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Every website contains the building blocks that drive user engagement. From clickable links to buttons, web design is fundamentally interactive. But that doesn’t mean that, just because your company has...
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Developing a consistent and easily recognizable brand is essential for building customer loyalty. It’s also a fundamental part of any successful marketing strategy. But sometimes, when you’re launching a new...
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Designing a successful content strategy is all about anticipating the needs of your target audiences, then delivering compelling visual content that fulfills those needs. But getting audiences to click through...
Read MoreMaybe engagement with your brand on social media isn’t where it should be. Or perhaps your site metrics show a high bounce rate and low conversion rate. There are any...
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With much of the world’s population spending the last year keeping a safe social distance, we’ve sought out more virtual experiences to replace in-person ones. This has accelerated the growth...
Read MoreInteractive content is one of the most effective marketing tools there is, boasting a conversion rate of up to 70%. But interactive content and media design is a complex process...
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Video is now an essential component of any successful marketing strategy. But it can be hard to know which types of video or motion graphics are right for your brand....
Read MoreIt’s more essential than ever that brands deliver high-value content to their audiences in 2021. That’s because, after a year of economic hardship and elevated social and racial consciousness, audiences...
Read MoreAny successful 2021 digital content strategy will focus on delivering high-value content that will truly help your audiences. That’s why this year, developing a stronger inbounding content marketing strategy is...
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With coronavirus vaccines finally being deployed around the world, we have reason to be cautiously optimistic moving into 2021. But our lives may never quite be the same after this...
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Videos and motion graphics are among the most effective types of marketing content used today—after all, every marketer dreams of developing a viral video. But if you’re struggling with a...
Read MoreNo marketing content plan today is complete if it hasn’t taken a multimedia approach. Text-heavy and cookie-cutter content is a thing of the past. In fact, your audiences won’t even...
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It’s pretty hard to believe, but for many organizations, Q4 of 2020 is already upon us. That means it’s time to start reflecting on the past year and planning for...
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Whether your audiences are surfing Instagram Stories or watching their favorite YouTube channels, video is one of the most compelling ways to engage them. In fact, it seems that more...
Read MoreMany marketing departments focus the bulk of their efforts on producing and sharing high-quality content — especially visual content, which garners greater engagement and conversions. But not as many marketers...
Read MoreWhen it comes to developing a content marketing strategy, your brand, your goals, and your audience will all be critical pieces of the puzzle. But while you may have a...
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When it comes to internal communications at any organization, it’s essential to change with the times. As new types of resources and technology become available, companies have started using online...
Read MoreAny marketer or internal comms professional worth their salt knows that not only do audiences prefer video, they often demand it. After all, video already accounts for a vast majority...
Read MoreIn an era where digital marketing reigns supreme, your website may be the #1 most important marketing asset you have. It’s a storefront, a billboard, a TV commercial, an ad...
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Killer Visual Strategies CEO and founder Amy Balliett with her new book, Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication. The workforce, and...
Read MoreThe last six months have been a challenging journey for everyone. The world is changing, and digital media has become an even more essential tool for connecting, networking, and thriving...
Read MoreWhen it comes to the marketing or internal comms content you produce, you know that quality matters. That’s why you’ve decided to hire a graphic designer or design agency to...
Read MoreYou know it’s time to take your branded video content to the next level. Maybe you’re not getting the engagement you were hoping for. Maybe stock footage isn’t really capturing...
Read MoreMarketing a small business requires a unique skillset. You need to be able to create compelling content with a small team, and often, a small budget. But as challenging as...
Read MoreIn the COVID-19 era, audiences are living in digital spaces more than ever. This narrows the playing field for brands who are competing for their attention. In this overcrowded space,...
Read MoreKiller Visual Strategies CEO and founder Amy Balliett celebrated the launch of her first book this week. Entitled Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using...
Read MoreSelf-quarantining remains very much a reality for many — if not most — of your audiences. And as you’ve probably noticed, this new reality has made it more important than ever...
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On June 30, Killer Visual Strategies will launch a new webinar series aimed at marketing and communications professionals. The Strategic Content Summit will feature leaders and innovators in marketing strategy...
Read MoreKnowing the basics of visual communication design isn’t just important for designers. Today’s brands must produce high-quality content that does double duty — delivering accurate information in a compelling way...
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The classic design company has been around for a long time, but the visual communication agency is a relatively new development. And when you’re looking for a creative content partner,...
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This story was originally published on the Kelton Global blog. In the last fifteen years or so, print publications have scrambled to reinvent themselves and create content for the digital...
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The infographic revolution may have arrived a decade ago, but today’s brands are still using infographics to achieve their marketing and internal communications goals. In fact, much of the visual...
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When we founded Killer Visual Strategies in 2010, we were a small team with a big dream. Now, 10 years later, we’re still a small team — but we’ve proved...
Read MoreLearning how to work with a fully remote team comes with unique challenges for every organization. Some may have already been working at least part of the time remotely. Others,...
Read MoreNo matter what industry you’re in, working in marketing or sales in the era of COVID-19 is no simple task. Not only is the ever-changing news cycle hopelessly distracting —...
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The vast majority of all web traffic is dedicated to video, making it one of the most powerful modes of communication today. But just as this medium grows ever more...
Read MoreThe way that your brand presents itself to the world has everything to do with the success of your business. Today’s consumers — especially Gen Z, the largest generation at...
Read MoreThere’s no question that digital marketing disruption is here. To help you navigate, the LRW Group collaborated on a five-part series that tackles the biggest challenges you’ll face during the coming...
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It's been nearly a month since visual communication agency Killer Visual Strategies moved into our South Lake Union office, and the new neighborhood is already exceeding all our expectations. As...
Read MoreMotion graphics, micronarratives, and other types of visual content aren’t just great for posting on your social-media channels and your homepage. More and more businesses are creating this type of...
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Many marketing departments live and die by their brand book. After all, it provides an essential guide to how all your visual assets should look and what they should seek...
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A stunning 98% of companies use data to drive better customer experiences. But that doesn’t always mean they’re using that data — and corresponding data visualization — in an effective way....
Read MoreA blog is an essential tool for any brand. It’s the place you build your thought leadership, offer value to customers and potential customers, and cultivate your audience’s trust in...
Read MoreMost marketers probably remember the golden age of infographics. About a decade ago, it seemed that every company or design agency out there was using infographics as part of their...
Read MoreEffective data visualization is the primary building block of almost all great infographics. But it’s not the only element an infographic can include. From illustrations and photographs to icons and...
Read MoreWe’re living in a golden age of quality content. This means that consumers can afford to be picky when it comes to deciding what content to pay attention to and...
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The age of visual marketing was in many ways inspired by the infographic, one of the most popular types of visual content over the past decade. But the landscape has...
Read MoreAn essential element of any successful marketing campaign is careful planning. Part of that process is developing a strategy around what types of content you’ll deploy and how. Whether you’re working...
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Maybe you’re a marketer looking for the right visual communication agency. Or maybe you’re one of the many designers today who are looking to build their portfolio in data visualization...
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It’s that time of year again: the country’s premier content marketing strategy conference is just around the corner. And on Sept. 3, you can learn everything you need to know...
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Today Killer Visual Strategies released a new ebook designed to help marketers develop a visual language for their next campaign. “Visual Language for Marketers: 2 Steps to Higher Campaign Engagement”...
Read MoreWhen you’re running a small- or medium-sized business, you might be too busy with everyday operations to stop and take stock of the overall look and feel of your brand....
Read MoreMost organizations use their blog as an opportunity to share thought leadership on their product or industry — often in the form of text. And while text has its role...
Read MoreVisual communication is about much more than making beautiful designs. It’s about sharing information in a clear, accurate way, whether that involves charts, graphs, illustrations, the careful use of typography,...
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When your marketing campaign — or your brand as a whole — isn’t achieving your goals, the first factor to examine is your visual strategy. Why? Because 94% of first impressions are...
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A lot of exciting collaboration and growth have taken place at Killer Visual Strategies since January of this year, when Killer merged with Kelton Global as a member company of...
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It’s been 9 years since Killer Infographics was founded. During that time, our team has grown from 2 founders to 29 designers, researchers, writers, project managers, animators, and developers. We’ve...
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In January, Killer Infographics announced our new partnership with Kelton Global, the best insights engine in the business. This collaboration has expanded the services that we can offer to our...
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Remember those “choose-your-own-adventure” books when you were a kid? The paperback series, published by Bantam Books (now part of Random House), would boast on the covers: “You’re the star of...
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Visual storytelling is not a new phenomenon. In fact, the types of visual storytelling you see in everything from infographics to social media posts to paintings are more ancient than...
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Just like any content marketing campaign, the most successful visual marketing campaigns require strong planning. That’s because a visual campaign isn’t simply a collection of visual assets. It needs aesthetic...
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Businesses today have access to more data than ever. But many are struggling to make meaning out of that information. Data visualization in infographics, motion graphics, interactive infographics, and other...
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When you’re designing a multimedia campaign, planning is essential. Multimedia visual campaigns involve a broad range of mediums, from motion graphics to social-media micro-narratives to interactive landing pages. Juggling all...
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Nearly 9 in 10 marketers are already sharing visual content. That’s because they know just how much it boosts engagement and returns. But not all marketers have an effective visual...
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Given audiences’ overwhelming preference for visual content over text-based media, every marketing strategy should be a visual marketing strategy. The Content Marketing Institute’s 2019 benchmark report on B2C marketing found...
Read MoreToday’s audiences are more informed than ever about the products they buy and the companies they buy from. That’s why marketing teams have so heartily embraced data-driven content like infographics,...
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Couldn’t make it to Killer CEO Amy Balliett’s SXSW talk this year? An April 16 webinar will give you another chance to learn about the Visual-First Method, a systematic approach...
Read MoreMarketing is a fast-paced profession. Marketers today feel the pressure to produce fresh new content every day without sacrificing quality. The challenge feels all the more daunting in light of...
Read MoreYou already know that visual content is hugely engaging in a marketing context. Audiences can’t get enough of videos, interactive experiences, GIFs, and more, and marketers who have committed to...
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Since 2010, Killer Infographics has had CEO and cofounder Amy Balliett at the helm. So, in honor of International Women’s Day — which takes place every year on March 8...
Read MoreWhen you’re trying to produce content that engages and delights, it’s hard to keep up with consumers’ expectations. It sometimes feels like they’re changing all the time as different types...
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If you haven't already heard the news, Killer Infographics CEO Amy Balliett will be speaking at SXSW for the third year in a row in 2019 in a solo talk...
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Every March, leaders and innovators from around the globe converge on Austin, Texas, for SXSW, one of the world’s most exciting and innovative festivals. Killer Infographics is thrilled to return...
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Our brains process visual content at an incredibly high speed. In fact, by one estimate, visuals communicate information 60,000 times faster than text. On an intuitive level, this actually seems...
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Each design project comes with its own unique set of goals and problems to solve. Creating a motion graphic requires a different approach than designing an interactive microsite. But with...
Read MoreNo marketing campaign today is complete without a wealth of high-quality visual content. That’s because videos, motion graphics, interactive widgets, infographics, and other types of visual media boost engagement and...
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Interactive content is incredibly powerful. It can help us solve problems, make complex calculations, and even learn more about ourselves. And because interactive content personalizes the customer’s interaction with your...
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Making a good impression on your landing page happens within just a matter of seconds — or milliseconds, according to Ion Interactive, which reports that this happens in just 1/20th...
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The more information scientists gather about the world around us, the more unmanageable all that data becomes. That’s why data visualization has become so essential in helping us understand science....
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One year from now, according to Cisco’s projections, 80% of all consumer web traffic will be video. But many organizations aren’t ready for the video era. Video marketing strategies at...
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The best visual communication is powered by data-driven insights. It targets audiences with the help of cutting-edge market research, and achieves goals by translating raw information into digestible, shareable, and...
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If you’re a digital marketer, you probably can’t live without Google Analytics. It helps you crunch huge amounts of data in a way that makes it meaningful — that helps...
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Whether you’re presenting your yearly milestones to stakeholders or sharing your accomplishments with your boss and colleagues, the quality of your annual report can say a lot about you as...
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Remember Google Glass? In 2012, Google unveiled a revolutionary piece of wearable technology that would allow users to see the world around them... but enhanced. Users could browse the internet,...
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With the advent of big data, businesses — especially those in the tech industry — have access to more data than ever before about their customers, how their ads are...
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Efficient, meaningful data analysis is at the core of some of today’s most important medical studies. It’s also essential for physicians, nurses, and other health professionals during their day-to-day practice...
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Are you seeing higher bounce rates on your home page than you’d like? Are your customers starting down the sales funnel but repeatedly stopping short of converting? If you’re not...
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In the last decade, infographics have exploded as one of the most popular types of marketing content out there. In 2018, 56% of business-to-business content marketers had increased their use...
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Telling a great story is notoriously difficult. If it weren’t, there wouldn’t be so many bargain-rack books, disappointing sequels, and flop TV shows out there. Knowing how to tell your...
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Marketers know that visual communication is the future of their industry. According to a 2019 report from the Content Marketing Institute, 64% of B2B marketers had increased their utilization of...
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It can be hard to remember just how new the internet really is. But there’s a lot we still don’t know about its effect on our brains, and scientists don’t...
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There’s no better place to celebrate the innovative spirit at the heart of the Emerald City than the Seattle Interactive Conference. Every October, SIC brings together entrepreneurs, creative types, and...
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You wouldn’t expect a statistician or market researcher to be trained in graphic design. So if you’re expecting all designers to be trained in interpreting and visualizing data, you may...
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Any marketer worth their salt knows that visual content is essential to the success of any marketing campaign. A stunning 91% of online consumers have watched the explainer video for...
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Every brand needs a refresh every once in a while — a new way to reach their customers, a new look and feel, or a different way to introduce a particular...
Read MoreWithin just a few weeks of the launch of the Pokémon GO app in July 2016, the world felt to many like it had been transformed. The augmented-reality game projected...
Read MoreWith Cisco projecting that 82% of all web traffic will be video by 2021, more and more brands are making video and motion graphics a central part of their marketing...
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As the first digital-native generation, millennials led the way when it came to having multiple social media platforms, using more than one screen at once, and prioritizing authentic marketing. Generation...
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Color and design style can communicate more than you realize about your brand and your message. At the beginning of any project, it’s essential to take the time to consider...
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The Inc. 5000 is a list of the fastest-growing private companies in the United States. It recognizes businesses that are propelling the economy forward by creating jobs and sparking innovation. And in 2018, Killer Infographics is proud to have made the list for the third year in a row. The top company on the 2018 Inc. 5000 list, SwanLeap, grew by 75,661% in just three years’ time. That’s an incredible feat, and some pretty humbling…
More than ever before, today’s content needs to be light on text with a focus on quality visuals. But distilling your content to highlight only the most important data and...
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Setting up a booth at a conference or trade show is a big investment — on average, it can cost $100–$150 per square foot or $20,000 per exhibition. The advantage,...
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One of our favorite presentations at last year's SXSW V2V conference in Las Vegas was about building a startup community. Running your own company can be a lonely business — for...
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