All Posts By

Eric Tra

Brand strategy blog headerAudience Insights & StrategyBranding, Rebranding, & Brand DevelopmentContent Marketing Strategy

How to Build an Authentic Brand Strategy that Electrifies Your Customers

There are many considerations to think about when defining a brand strategy that speaks to your target customers. This post by Nicole Brandell at Kelton shares some helpful steps and examples that will help your company build a successful, authentic brand strategy that connects and engages. Consumers today not only…
Eric Tra
September 11, 2019
Lynda data visualization course headerContent Marketing StrategyKiller Visual Strategies News & UpdatesVisual Communication

Data Visualization Best Practices with Amy Balliett

Course description: Media and marketing efforts often rely on data visualizations to quickly prove a point. Successful data visualization helps clarify information by giving an overview of the implications of your research. But poorly designed visualizations can be misleading. Whether it's choosing the wrong charts or graphs, misinterpreting the data, or…
Eric Tra
August 8, 2017
Killer Visual Strategies News & Updates


Name: Graham Cox Title: Senior Motion Designer, Technical Director State your job description: Technical Director and Senior Motion Designer. In these roles, I discover the bleeding edge of tech and animation styles, live action, 3D, VR, and implement them here at Killer. How did you come to work at Killer Infographics? My…
Eric Tra
July 7, 2016
KIG_Team_2014Company Culture & TeambuildingKiller Employee SpotlightKiller Visual Strategies News & UpdatesVisual Content in the Real World

Company culture spotlight: Meet the team of Killer Infographics

Behind every successful company is a talented team of individuals, each with their own unique skill set and talents. New team members shouldn’t just have great work experience and scholastic merit, they should fit within the company culture. With fewer than 30 employees, Killer Infographics is a unique collective of…
Eric Tra
September 25, 2014
Dreamworks_InfographicVisual Marketing Strategy

5 Ways to Build a Link-Worthy Infographic

Do you share advertisements on your personal Facebook page, or tweet links to whitepapers? Come on, let’s be honest: Even if you’re a marketer by trade, when you’re off the clock advertisements are rarely something you go out of your way to share with friends and family. But that doesn’t…
Eric Tra
May 8, 2013