Abi Pollokoff | Killer Visual Strategies

Illustration of computer showing a play button for animated video or motion graphics surrounded by data visualization elements

Making the Most of Your Motion Graphic: How to Identify What Your Company Needs

Motion graphics are an increasingly important part of a marketing strategy for any company. In fact, 87% of businesses are using video in their marketing strategies — a 6-point increase compared to 2018. If you’ve identified that a video can support your organization’s needs, make sure it has the features…

Abi PollokoffOctober 1, 2019

Design Tips Interactive Content Visual Communication

Interactive Dashboard Design Best Practices

Presenting substantial data may seem like an overwhelming task. Visual communication — whether via dashboard, infographic, microsite, motion graphic, or something else entirely — is an effective tool for communicating complex information to your audience. If you’ve established that a visual dashboard is one type of collateral that can make…

Abi PollokoffAugust 8, 2019

Screen showing interactive infographics design

Interactive Content Science of Color & Design

The Science Behind the Click: Understanding Interaction Design

A company’s website can serve a breadth of functions, from showcasing products to providing the latest news to making room for discussion. But no matter whether it’s a traditional landing page, a microsite, or an interactive infographic, you probably have the same goal: to capture visitors’ interest enough that they’ll…

Abi PollokoffJuly 26, 2019

Visual Communication Strategies

Hi There, Partner! Why Agency–Client Communications Matter

In today’s digital world, companies still rely on agencies to help advance their visuals — from 2012 through 2016 (the most recent data year), revenue for digital-related services has steadily increased. To capitalize on increased production — and keep the revenue trend rising — developing strong agency–client relationships is key.…

Abi PollokoffApril 13, 2018

Infographics Killer Visual Strategies News & Updates Motion Graphics Visual Communication

Client Yearly Roundup

Here at Killer, we’re dedicated to partnering with our clients to help them communicate visually. Over the course of 2017, we’ve worked with clients of kinds, with different goals and visual needs. We’ve worked with clients on projects of all “sizes”... We worked with SwissRe, a global insurance company, to…

Abi PollokoffJanuary 5, 2018

Design Tips Motion Graphics

Motion Graphics and the Art of the Abstract

Motion graphics tell stories: stories of products, of studies, of whatever your business needs. The medium interweaves threads of visual and aural communication to connect with viewers on numerous levels. And in telling these many-textured narratives, motion graphics rely on storytelling techniques to achieve their goals. One such technique is…

Abi PollokoffDecember 7, 2017

Infographics Killer Visual Strategies News & Updates Visual Communication Visual Content in the Real World

Infographics for Social Change

Visual communication has been around for centuries — millennia, even, from cave paintings to hieroglyphics to today’s infographics. But how did infographics as we know them take shape? Many forms of infographic and data visualization emerged in the nineteenth century, as print and proliferation techniques developed. These pieces often were…

Abi PollokoffNovember 16, 2017

Design Tips Infographics Interactive Content Visual Marketing Strategy

4 Tips for Using Interactive Content

From quizzes to training materials, interactive content is more than just a fun way to engage. Using it strategically can lend a marketing edge and boost lead generation and audience reach as well as gauge the pulse of audience attention. Interactivity won’t do all the work, though — focusing your…

Abi PollokoffFebruary 17, 2017

Killer Visual Strategies News & Updates Motion Graphics Video Marketing Visual Communication Visual Marketing Strategy

4 Video Marketing Trends for 2017

Video today comprises more than just a night out at the movies or a YouTube cat video binge (though both of those things can be rewarding!). Businesses are increasingly using video to advance their marketing strategies, targeting pre-established audiences while reaching out to new ones. Different kinds (and lengths) of…

Abi PollokoffFebruary 10, 2017

Content Marketing Strategy Killer Visual Strategies News & Updates

Building a Long-Term Content Strategy

When news breaks or a video goes viral, there’s no doubt that you’ll want to participate in the media conversation. This helps to show that your company is engaged with your communities, and it builds a relationship with your audience. While this is an effective strategy for developing external relationships,…

Abi PollokoffJanuary 10, 2017

Killer Visual Strategies News & Updates

How to Think Like an Infographic Designer

Before a project reaches a designer’s desk, it usually has been through a number of other steps to ensure that the process is effortless and that the end result is as effective as possible. A project launch is often followed by creative briefs and concepting, and from there, the content…

Abi PollokoffDecember 8, 2016

Killer Visual Strategies News & Updates

The Video-Platform Rundown: Vimeo vs. YouTube

If you’re preparing to share your next video or motion graphic, choosing the right hosting platform can make the difference in widening your outreach and sharing efforts. Both YouTube and Vimeo are platforms with significant business use, but knowing the nuances of each is essential to making an informed decision.…

Abi PollokoffDecember 6, 2016

Content Marketing Strategy Killer Visual Strategies News & Updates Motion Graphics Visual Communication

Engaging Your Audience Through Video Content

With the Internet full of online content, it can be hard to tell which pieces gain the most traction with your audience. The world-wide web is full of articles and lists — but in 2015, video views had a 42% year-over-year growth from 2014 (3 times the previous year’s growth…

Abi PollokoffNovember 29, 2016

Design Tips Infographics

Understanding Design Flow

Effective visual communication relays information using a variety of different techniques. Besides integrating content with your design, it’s key that your design elements — including illustrations, icons or symbols, and typography — also work together to create seamless, easily digestible visualizations of data and ideas. By using design flow to guide…

Abi PollokoffNovember 14, 2016

Design Tips Killer Visual Strategies News & Updates Visual Communication Visual Communication Strategies

How to Choose a Color Palette

How to Choose a Color Palette When starting a graphic design project, having the whole color wheel for inspiration can be exhilarating. However, colors and color palettes are more than just pleasing to the eye — they can influence how viewers perceive and understand information and art. Color Theory Favorite…

Abi PollokoffNovember 8, 2016

Killer Visual Strategies News & Updates Visual Marketing Strategy

Sharing Your Motion Graphic

Sharing Your Motion Graphic One third of all online activity is spent watching video, so it’s no big surprise that the form impacts consumer-driven fields, including marketing. 64% of users are more likely to buy a product after watching a video, and including a video in email leads to a…

Abi PollokoffNovember 4, 2016

Killer Visual Strategies News & Updates Science of Color & Design

The Science of Color

If you’ve seen the 1949 movie The Wizard of Oz, the experience of Dorothy’s transition from black-and-white Kansan fields to technicolor Oz feels miraculous. While it took Dorothy a tornado trip to break into color, the human eye and brain are built to experience color in fluid ways depending on…

Abi PollokoffOctober 19, 2016

Interactive Content Killer Visual Strategies News & Updates

Killer Returns to Seattle Interactive Conference

The Seattle Interactive Conference gathers entrepreneurs, developers, and online business professionals to network and stay up to date on industry happenings. Each year, an advisory board of twenty-eight industry leaders ensures that the conference maintains its engaging reputation. Timely conference panel topics include e-commerce, social media, gaming, interactive advertising, and…

Abi PollokoffOctober 10, 2016

Design Tips Infographics Killer Visual Strategies News & Updates

Infographic Design from Start to Finish

The process for conceiving, designing, and producing an infographic can seem overwhelming. With a team at your side, however, the process should work to align your goals with your finished product. When each step brings you closer to reaching your intended audience and to capturing your company’s brand, the infographic…

Abi PollokoffAugust 9, 2016