Take a quick stroll around the internet, and you’ll see that brands spanning all disciplines and markets have utilized and continue to use interactive content to engage with their audiences. From interactive infographics to quizzes and everything in between, there is no shortage of such content. Some might be driven by innovation, others by the desire to keep up with the competition. But at a deeper level, they simply do it because it’s effective.
Interactive content has the ability to engage with audiences in ways more conventional methods lack. According to a DemandMetric survey that had marketers evaluate the effectiveness of static content and interactive content, 93% felt the interactive content educated the buyer somewhat or very effectively compared to 70% for static.
Interactive Infographics, Maps, Calculators & More
At Killer, we’ve been fortunate to work with several businesses that saw the immense value in interactive media. We’d like to walk you through 5 of the most commonly requested types of interactive projects used by the B2B market.
1. Interactive Map
The American Academy of Pediatrics (AAP) has a commitment to improving the health and well-being of American youth from infancy to young adulthood, and with that commitment comes education. As part of these efforts, AAP came to Killer looking to present fresh report data in a visually digestible manner to support their outreach goals.
When a company comes to us with country-wide data, we always consider whether or not a map could be effective at relaying the desired information. Maps have a fantastic ability to portray big-picture data while providing opportunities to hone in on state-level information for those who wish to see it. The desktop version features a hover state to offer quick snapshots of a state’s immunization records, while drop-down menus provided parallel access on mobile. Across all states and formats, By using a templated approach to the content, the map’s visual communication is advanced by making room for consistent icon use and data visualizations.Click here to see the map in action.
2. Interactive Annual Report
When the Bluetooth Special Interest Group (SIG) needed a more engaging format for its annual report than the PDF versions it had been sharing for years prior, an interactive solution was an obvious choice. The information shared was never the problem. The reason members weren’t reading the reports was because of presentation. By bringing data to life as interactive infographics with animations in a parallax environment, Bluetooth’s SIG was able to present relevant information piece by piece in a dynamic, memorable way.
3. Interactive Learning Module
The financial cooperative BECU knows as good as any that financial health requires some work. To help educate current or prospective members on various topics, a solution was for BECU to create four motion graphics that paired with educational modules. This approach not only gave BECU members the chance to learn at their own pace, but it also helped demonstrate their commitment to the cause through an ongoing campaign rather than a one-off tip. The consistent branding and visual identity ensured that the end result came across as an earnest educational pursuit.
4. Interactive Infographic
Infographics are incredible tools meant to distill information in a way that’s clearer than text. Whether by telling a story or presenting facts and leaving the meaning up to the viewer, all successful infographics require a distinct purpose. In some cases, a static piece might not be as effective, and that’s when we can rely on interactive infographics. This infographic for Safe Kids Worldwide uses a simple scrolling effect to ensure each message resonates with the reader.
5. Interactive Calculator
When it comes to interactives, capturing brand look and feel goes well beyond color palette and illustration style. For TurboTax, users expect a seamless user experience, so it was important to provide that same experience throughout the design of the educational widgets. With a series of a few qualifying questions, users quickly get clarification around something seemingly complex, which in turn helps TurboTax promote their products and expertise.
Do you have a favorite interactive infographic? We’d love to hear about it. Share it below in the comments.