5 Inspiring Design Styles

By April 13, 2016 August 4th, 2020 Visual Communication, Visual Communication Strategies

5 inspiring design styles

Creative people are often asked, “Where do you find your inspiration?” Some people are inspired by nature or the beauty of geometry. However, sometimes what is most helpful for generating ideas is just looking at what your fellow creators are doing.

The creative field is full of talented people, all working on that next big project. Rather than seeing other creators as competition, a better outlook is to draw inspiration from them. Here are a few examples we think might inspire fellow designers and creatives in general.

Bold and Minimal: Malika Favre

When so much illustration uses all kinds of adjustment layers and textures and things to add detail, it’s refreshing to see work like this. Its power comes from really well constructed forms, so it doesn’t need to distract the viewer with fluff.

Another quality of her work that I feel inspired to emulate is her well-thought-out compositions, which show meticulous attention to detail and balance.

Flawlessly Looped Animation: Robin Davey

You can’t help but be charmed by Robin Davey’s style. The characters and objects convey so much personality, but are made from simple shapes and strokes. This quality also makes them ideal for animation.

His work also represents the increase in gifs and other non-static images being created for web content these days. Since they loop, viewers can pick up on new details and rhythms with each repeat viewing of a gif. Davey’s attention to detail lets him fully capitalize on this medium.

Clean Design: Tyler Baird

While fine detail and complex concepts have their merits, when it comes to visual communication, clean and simple design is often more easily understood. To make a project like this the designer first had to compile a large set of data. There are several apps available for this, such as Reporter and Day One, both used here. Then it’s a matter of arranging all the data into a clear and clean layout.

What’s most interesting to me is that this design was made with code: specifically, D3. It’s inspiring to see a well-established design style tackled in a new way.

Texture in Vector Illustration: Dan Matutina

Pairing the simplicity of geometric illustration with the added detail of texture is a popular style — and rightfully so. Dan Matutina uses a combination of vector and raster means to create his work. His style is incredibly versatile and he works on a wide range of projects, many of which are science-related. His more angular geometric illustration style lends itself well to technology-related topics.

Cinematic Approach: Safegate

This is an example of a gorgeous video being artwork-driven rather than relying on animation gimmicks. Additionally, this project lets the content drive the visuals. These complex, lush images are well suited for a topic like air travel, and the video uses lighting, color, and subtle panning to evoke a sense of space.

safegate airplane taxiImage via https://www.behance.net/gallery/28764453/Safegate

One of the best ways to find inspiration will always be looking at the work of others, whether that means peers, masters in history books, or your design crushes. The truth is, often there is more than one way to go about designing something. Designers are continually working to be able to find the method that both conveys the message and plays off their strengths. Chances are someone else has worked on a challenge that’s similar to yours.


Author Jess

Jess is a senior designer at Killer Infographics.

More posts by Jess

Leave a Reply

Hi! We're glad you're here. Killer Visual Strategies is now part of Material,
and our site will be migrating to materialplus.io in the near future.
Bookmark me!