4 Ways to Stretch Your Infographic Content

By February 1, 2016 August 4th, 2020 Design Tips, Infographics, Visual Marketing Strategy
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In today’s multimodal world, there’s no such thing as one size fits all. When you have a great idea that demands recognition, why not use every possible avenue to make sure your message gets heard?

Traditionally, infographics have been the end-medium for repurposing content, and though this is a tried and true method to broaden your reach, it’s really only the beginning of what you can do with that content once it’s an infographic.

This post will explore a few methods for repurposing your infographic into other media.

Break it Up Into a Blog Post

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There are 2 common routes you can take when publishing an infographic on your blog: hosting the full-size image directly on your page or providing a smaller version that, when clicked, will open up to the full infographic, either through a lightbox or on a new page. While both are sound hosting methods, though they tend to limit the manner in which you and your reader can share across other channels.

For example, when someone tweets out a link to your infographic, the tweet will only share the title of the blog post along with the link. This makes you reliant on only that title to capture audience attention. With over 300 million active Twitter users, the chances of a text-only tweet garnering any sort of awareness is slim; you will need to use visuals.

To remedy this situation, take advantage of any hard section breaks within your infographic, separate those out into their own individual sections, and add share buttons to each one. Now when anyone shares your content they have the option to share one image or multiple images. Regardless, it will all link back to your blog post.

Build Out (More) Microcontent

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Microcontent can come in many different forms. In the example above, tweeting out the blog title can be considered microcontent as it’s basically a condensed interpretation of a larger piece of content. The infographic sections can be considered forms of microcontent as well. However, this assumes your infographic can be easily broken down into sections, which is not always the case. Even if it is possible, you limit yourself to only a few pieces of content.

Try pulling out clusters of information or data sets within your infographic and building them out into a series of “mini-infographics.” By doing so you’re essentially creating even more content that can be used across many channels, as well as extending the shelf life of existing content.

Expand into White Papers and eBooks

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Generally, the content used in an infographic is just a portion of a larger set of data or information available at the original source(s). Use this extra content, along with the design style and layout of your infographic, to your advantage by expanding on the topic through the creation of a white paper or eBook.

Now the infographic itself, along with all that wonderful microcontent you created, can be used to drive traffic to your white paper or eBook.

Create a Motion Graphic

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With the use of video content quickly becoming one of the top forms of media being consumed, expanding your infographic into a motion graphic is highly recommended. However, it is also one of the most challenging types of content to develop due to the time required — and the skill needed to create something worth viewing.

If a full motion piece is not in the cards for you, look into creating a series of shorter animations or GIFs. These would still require some working knowledge of video editing software like After Effects, but it won’t be nearly as time consuming as a typical 1-3 minute motion graphic.

From topic research to content development and design, creating an infographic can be an ambitious undertaking — especially for first timers. You’ll want to get as much use out of it as you can, and the above suggestions are a good start.

What other ways could you repurpose infographic content to get more mileage from it?

Charlie Holbert

Author Charlie Holbert

Charlie Holbert is the Chief Marketing Officer at Killer Infographics. His career started out in the “blogosphere” where he spent the majority of his time copywriting for SEO and lead generation. He took what he learned to transition into junior sales and marketing for Killer Infographics, where he helped develop customer relations and build brand awareness through various digital marketing strategies. Today, Charlie and his team continue to build on their goals of developing and testing unique strategies toward customer acquisition, as well as positioning Killer Infographics as thought leaders in the visual communications industry through quality content development.

More posts by Charlie Holbert

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