4 Skills All Infographic Designers Should Have

By August 15, 2019 January 6th, 2020 Killer Visual Strategies News & Updates
Tools for infographic designers

These 4 subtleties of visual communication are easy for infographic companies to overlook, but they’re essential for infographic designers who want their work to stand out creatively and stand up to the scrutiny of a statistician.

1. Match Data with the Right Visualization

This may seem like a self-evident concept, but data visualization techniques must follow a set of special conventions and logical rules that aren’t as simple as they might seem. For example,

  • To visualize a percentage of a whole, always show a clear maximum of 100% (a pie or donut chart)
  • To visualize a percentage increase, show an extension past 100% (a comparative bar chart)
pie chart

If applied incorrectly, a data visualization technique can work against your message. To prevent common data visualization mistakes in your next infographic, make sure to:

  • Avoid using automatically generated data visualizations
  • Take time to scan your infographic data and pair it with the right visual

2. Don’t Cut Corners on Context

If your data visualizations are missing important information, your intended message may become distorted, preventing viewers from drawing an accurate conclusion. When infographic companies misrepresent data, even unintentionally, they run the risk of appearing to mislead their audience. 

example of data visualization for infographic designers

If data and visuals aren’t matching up, readers will be either confused or begin to doubt your information.  

  • Always present comparative scale and graph starting points accurately
  • Clearly label X-axis and Y-axis
  • Make sure contextual information is easy to scan

Even if a data visualization appears accurate at first, keep an eye out for missing information. If a bar graph accurately shows a series of increases over time, but the X-axis isn’t clearly labeled with a time scale, the data visualization doesn’t tell the reader much. 

Visit resources like Our World in Data and Pew Research Center to see examples of data that’s fully contextualized and easy to scan.

3. Spotlight the Right Information

Choosing a focal point is one of the building blocks of any visual design. Infographic designers often need to choose which pieces of information to visualize. Sometimes a statistic contains more than 1 number that could be visualized. As an example, consider the following data point:

  • 50% of buyers will spend up to $75 if the product is 1/2 off. 

If the content of your infographic was written with data visualization in mind, then the most important number will likely be at the beginning of the sentence. But that won’t always be the case. When infographic companies are dealing with complex statistics, it’s a good idea to take a second look at the rest of the content. Then, let the theme of the infographic be your guide in choosing what to showcase.

Data visualization illustrating visual hierarchy

4. Know When Not to Visualize

It can be tempting to visualize every text element of an infographic. But sometimes the best way to maintain accuracy is by practicing restraint. When you’re dealing with large, unruly numbers that aren’t comparative or otherwise easily visualized,

  • Don’t resort to an illustration or a quantagram that may just confuse the viewer
  • Stick to typography, emphasizing the data by shifting the scale/weight of the typeface

Never try to force a visualization where it doesn’t fit. Your goal is to maintain a balance that engages viewers and serves the data well, creating visual content that works for every audience.

Curious what visual communication can do for you?

How Infographic Designers Can Hone Their Skills

As you prepare to create an infographic of your own, here are some ways to teach yourself the basics of infographic design:

  • Stay engaged with the work of experienced designers
  • Peruse infographics online to spot inaccurate visualizations
  • Follow respected infographic companies for practical tips  
  • Read your own infographic content carefully

Above all, identify your data’s essential context and apply visuals that will support your message. With correctly applied data visualization techniques, your infographic will do justice to your data and your viewers.

Sheridan Prince

Author Sheridan Prince

Sheridan Prince is a content editor for Killer Visual Strategies. She grew up in Indianola, WA, often exploring the woods with a book in her backpack instead of a map. She has a BA in English Writing, a collection of beloved plants, and a passion for concise, evocative communication in all forms. Before joining Killer, Sheridan worked as a content strategist in the sphere of higher education, and as the editor in chief of a journal for emerging authors and artists in the Chicago area. As part of the Killer team, she believes that the keys to crafting powerful stories and forming strong client relationships are to ask the right questions and listen well. On the weekends, she gets her creative fix from watercolor painting and floristry, and gets her fresh air by gardening, hiking the outdoors and learning about the native flora and fauna of the Pacific Northwest.

More posts by Sheridan Prince

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