Creating visual content is one of the most effective strategies for engaging an external audience — but it’s also a great way to educate and inform your internal stakeholders. The math is simple: organizations of all sizes need their employees to learn and retain a great deal of information, and the majority of people are visual learners. In this post, we’ll highlight some of the best ways to use visual communication internally.
Visual Process Guidebooks
One of the biggest challenges of onboarding is making sure that new hires fully comprehend company processes. Larger organizations depend on these processes as the bedrock of their day-to-day functioning, and even small startups—often known for their constant change—demand certain operational consistencies. Written documents or formal presentations might work for some, but a visual process guidebook is better equipped to convey complicated systems and structures and the ways in which a new employee is meant to navigate them. Think of it this way: describing a football play either verbally or in writing would take a great deal of time and effort, and might very well lead to an ambiguous interpretation. That’s why playbooks exist: they provide simple visuals that illustrate the right moves for every player on the team.
Of course, visual process guidebooks don’t only benefit new hires — they also give long-standing employees a valuable reference material. Certain aspects of our jobs only rarely demand attention, and company processes related to these kinds of responsibilities might easily be forgotten or misremembered. A visual guidebook is easy to navigate for a quick brush up.
Video guides in the form of motion graphics offer a succinct counterpoint to longer static guidebooks. They’re a great choice when you need to provide employees with a broad overview of a process, strategy, or product. After all, a high level of detail isn’t always needed or appropriate. In larger companies, short videos can provide quick context across departments, reducing the risk of siloed communication without wasting time on large-scale training efforts.
And these same motion graphics can serve double duty when used as part of a pitch to potential partners or investors. A well-produced video, complete with music, sound design, and sleek animations, is professional and persuasive, making clear that your company is organized and poised for success.
Interactive Training Materials
Given recent research suggesting that interactivity can boost the persuasiveness of a message, microsites and widgets are an ideal way to communicate broader role responsibilities. Think “increase team productivity” or “establish the brand” — tasks that dictate goals but don’t provide concrete and repeatable instructions for achievement. By engaging with content related to role responsibilities like these, employees are more likely to think deeply about what they need to do and how they’ll go about doing it. Elements of interactivity can include scrolling through pages of icons and text, ranking priorities, selecting appropriate responses, and much more.
Interactive experiences can also contain links to static training documents and motion graphics, creating an easily accessible hub for all relevant information. No matter the organization, visual communication can help keep the whole team better informed.