3 Priorities When Looking for an Infographic Design Agency

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The considerations that go into choosing an infographic design agency are almost as countless as the number of infographics out there today. Many questions you may ask when searching for the right agency come down to quality, speed, and the cost for a single project. However, there are bigger-picture factors that contribute to your experience working with an agency — and your likelihood to keep working with them. 

Here are 3 things to prioritize in your search for an infographic design agency partnership.

1. A Fully In-House Team

Between chat software, phone and video conferencing platforms, file-sharing systems, and collaborative project-management tools, today the possibilities for connecting virtually are diverse and vast. These tools do wonders for many industries. However, different verticals have unique needs for communication and collaboration.

In a creative industry like visual communication, the rapport and collaborative energy that you can achieve by getting your entire team in the same in-person workspace simply can’t be replicated when some members of the team are freelancers. 

illustrated people working in an office

2. An Infographic Design Agency with a Well-Honed Process and Approach

It’s true that many agencies have similar processes at a high level — content, wireframe, design, edits. But whether you have an enjoyable experience as you work through this process can vary a great deal. Here are some important question to consider:

  • Do the company’s core values align with your own? Finding a partner with similar values ensures expectations will be met and both parties will be happy.
  • Who’s doing the work? (in-house or outsourced — more on this later!)
  • How does the agency approach customer relationships?

Consider a hands-on collaborative approach, a one-size-fits-all approach, and a low-communication approach. All might all help you create killer infographics at the end. But which approach makes you want to work with that agency again? A strong infographic agency will consider the process and the customer experience to be just as important as the end product.

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3. Thought Leadership in the Industry

It’s one thing to research the tenets of infographic design and train your team to execute. It’s quite another to be a frontrunner in the industry. Thought leaders in visual communication help to identify patterns, set trends, and establish best practices. 

They share this information through valuable resources such as blogs and social posts. Going a step further, they likely create valuable ebooks, lead webinars with content backed by data, and participate in regular public speaking engagements. Thought leaders have a notable presence at key conferences and events. They may even arrange custom presentations for companies upon request.

Amy Balliett Nathan Clendenin Visual Storytelling SXSW

If you expect innovative solutions to your visual content challenges, you need a visual communication partner that puts itself at the forefront of change and that values learning innately. Look for evidence of thought leadership when evaluating an agency.

We’ve covered a few key characteristics that are helpful to review as you evaluate infographic design agencies. But every company and every point of contact has unique needs and wants. What do you look for in a new creative partner?

Lucy Todd

Author Lucy Todd

Lucy Todd is the Chief Process Officer at Killer Visual Strategies. She is a Seattle native and Western Washington University graduate. Her degree in Creative Writing and her customer service background both inform her work daily. A Killer employee since 2011 and executive since 2014, Lucy has researched for, written, and/or project-managed over 4,000 projects for the company, affording her key insight into our processes and projects. This experience is invaluable in allowing her to lead and empower Killer’s content and project management teams to success. Lucy enjoys managing the day-to-day at the office, offering a unique perspective when a team or colleague feels stuck, and learning from her peers and clients each day.

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