What do the best interactive sites, infographics, data visualizations, widgets, and more all have in common? They create a unique, customized experience for the user. Some do this in clear ways, by including calculators or quiz elements that create truly individualized results. Yet others accomplish this more subtly, by dividing content into key sections and letting users choose their own path through that content. There are many ways to create an engaging and successful experience for your audiences. What’s right for your brand depends on your goals. So, to provide some examples, this article shares just a few of the best interactive infographic, microsite, and data visualization examples we’ve created for our clients.
Some of the projects we’re sharing here were part of visual communication campaigns, while others were independent initiatives. Also, we’ve developed interactive marketing content as well as internal comms and training tools for clients in diverse industries. In fact, this includes audiences in all generations, from Millennials to Gen Z.
Throughout, you’ll notice that the examples vary considerably in appearance, content, and approach. That’s very intentional! We do this because every company and campaign is unique. Because of that, every solution must be custom-tailored to each team’s specific goals. So check out what we’ve built for our clients. And while you’re at it, you might discover inspiration for your own team.