Infographics have been one of the most popular kinds of visual content on the web for more than a decade. But they’re certainly not the only kind. Brands have learned to adapt the best elements of infographic-inspired design to all kinds of mediums—from motion graphics to interactive microsites to annual reports.
And it’s easy to see why. Infographics are a visual-first medium, minimizing text and leaning on data visualization, illustrat ion, and icons to deliver the message. With attention spans shorter than ever, few people are willing to read long blocks of text. That’s why visual content has seen such huge success in marketing spheres. But it should be just as prevalent in internal comms.
That’s because your coworkers, your employees, your boss, your shareholders — they’re not so different from your potential customers. They prefer visual content, too, and they retain more of the information they learn from visuals as opposed to text.
The best annual reports today are being transformed by infographic-inspired approaches. Let’s take a look at new ways your organization can present your annual reports, on both internal and external channels.