When it comes to the best examples of annual report design, only one rule always holds true: no two designs will be the same. That’s because quality design is always custom, crafted to meet the specific needs of the client, achieve the goals of the campaign, and engage a particular audience. This doesn’t only mean they will vary in color choices and illustration styles. It also means an annual report might be an interactive landing page, a print booklet, an infographic, or anything in between.
Here’s what to look for in a quality annual report, along with 8 examples that can inspire your next report.