Infographics are no doubt a powerful communication tool. But it’s not always clear how you can put them to use for your brand. Luckily, they’re more versatile than you might realize. For example, an annual report can include infographic summaries of key points in each section of the report. And a motion graphic will very often use data visualization, illustration, and other infographic elements to tell a story. The biggest difference is that this story is animated.
So even if you aren’t using the traditional, long-scroll infographic in your next visual content marketing campaign, you’re probably using infographic-inspired design techniques to create other forms of visual content. And this is helpful no matter what type of visual communication content you’re creating. With any medium, you can help your audience better understand and retain the info you’re sharing by using infographic design best practices.
So here are 4 ways to use infographic design techniques in other types of content.